限制供应可以帮助该公司保持更高的价格和更长的高需求期

斯蒂芬·里弗斯（Stephen Rivers）

6小时前https://www.carscoops.com/wp-content/uploads/2023/12/0x0-Cybertruck_17-Copy-copy-1024x576.jpg

特斯拉Cybertruck终于到来了，尽管目前数量极其有限。埃隆·马斯克（Elon Musk）公开表示，产量将在2025年的某个时候增加到250,000辆。现在，一些预测者认为，汽车制造商可能会有意计划缓慢的产量增长，以在更长的时间内保持更高的利润率和需求。

苹果的iPhone X以高于预期的价格和一些令人惊讶的新功能到来。当然，它的数量也非常有限。对于有钱的买家来说，这些因素并没有阻止他们抢购手持设备。事实上，它可能使iPhone X更具吸引力。

https://www.carscoops.com/wp-content/uploads/2023/12/Cybertruck_82-1024x683.jpg

原文阅读

Tesla Might Channel Ferrari And Apple Tactics With Limited Cybertruck Rollout

Limiting supply could help the company maintain higher prices and a longer period of high demand

by Stephen Rivers

6 hours ago

The Tesla Cybertruck has finally arrived, albeit in extremely limited quantities for now. Elon Musk has publicly stated that production would ramp up to 250,000 units sometime in 2025. Now, some forecasters believe that the automaker might intentionally plan for a slow production ramp to maintain higher margins and demand over a longer period of time.

Apple’s iPhone X arrived with both a higher-than-expected price and some surprising new features. Of course, it also did so in very limited quantities. For buyers with the cash to splash, those factors didn’t dissuade them from snapping the handheld device up. In fact, it might have made the iPhone X even more alluring.

The Cybertruck appears to follow that same form in at least a couple of ways. It’s notable for its extreme engineering, it’s not widely available, and it has a starting price far higher than initially expected. Even those with lots of extra cash to throw at Tesla can’t necessarily get one right away.

According to Business Insider, that could be all part of the plan. The publication cites both Apple and Ferrari as possible examples. Notably, the Italian supercar manufacturer openly limits the number of units it builds to maintain exclusivity. Tesla already does something similar with products like its Flamethrower, Cyberbeer, and Burn Hair cologne.

Different forecasters are predicting wildly different numbers for the electric pickup at this point. On average, analysts believe it’ll build about 48,000 units next year, but beyond that is up for debate. Estimates range anywhere from 78,000 units in 2025 all the way up to 230,000. Don’t forget that Tesla evidently had over 1 million reservations for the truck. If true, it could still be in very high demand even if Tesla ramps production up as quickly as possible.

None of this should be all that surprising. Back in March of this year, we told you about how some believed the same thing. At the time, forecasters called the Cybertruck a “Cult car” and said that over-saturation could diminish some of that clout. If or when that might happen remains to be seen. For now, it appears as though the angular pickup will grab all sorts of attention for some time to come.