美国东部时间 2023年8月 25 日下午 06：07

作者：胡安·费利佩·穆尼奥斯

编辑：克里斯托弗·史密斯https://cdn.motor1.com/images/mgl/qkZpzv/s3/motor1-numbers-chinese-brands-abroad.jpg

如今，中国大约有170个不同的汽车品牌。在一个每千名居民仅售出17.5辆新车的市场中，供应量与需求量一样大。

尽管规模庞大，但与西方同行的新车/人口比率相比，中国仍然很小，美国以40.6和西欧的24.4位居领先地位。产量巨大，但并非所有产量都具有全球潜力。也就是说，以下是我认为可以轻松在国外建立自己影响的五个品牌。

名爵

它已经是最全球化的汽车品牌，即使它不是正式的中国品牌。MG是一个源自英国的品牌，在汽车行业已有近100年的历史。上汽集团是目前的所有者，负责其快速扩张。事实上，MG的销量从2013年的3，500台跃升至去年的约450，000台。

2022年，它是中国以外最受欢迎的“国产”品牌。它的潜力基于为发达和发展中经济体的大众生产有吸引力和极具竞争力的电动汽车的能力。MG 是 2023 年上半年欧洲第四畅销的 BEV（电池电动汽车）品牌，远远领先于雷诺、标致或现代等其他大型主流品牌。

比亚迪

比亚迪在欧洲仍然很小，但在其他地区已经获得了关注。它是世界上增长最快的品牌之一，这要归功于其广泛的插电式混合动力和全电动汽车。https://cdn.motor1.com/images/mgl/NGOpRb/s1/motor1-numbers-chinese-brands-abroad.jpg

它的定位介于主流和高端市场之间，因此它可以进入拉丁美洲、中东和东南亚等地区，在这些地区，并不是每个人都能买得起高档电动汽车。比亚迪自2022年1月起已投放六款量产车型。

吉利/极氪

它可能是中国品牌中最西方的。由于与吉利集团旗下其他西方制造商的紧密联系，该品牌可以获得符合欧洲和北美标准的竞争平台和技术。

主流细分市场的吉利汽车和高端细分市场的Zeekr可以从各种轿车和SUV中受益，这些轿车和SUV已经在俄罗斯（到2023年上半年成为第四畅销乘用车品牌）等国家畅销，并且正在许多其他市场设计出出色的产品。

蔚来汽车

如果不是特斯拉和德国高端品牌，蔚来汽车现在很容易成为主要的汽车参与者。然而，它继续与这些竞争对手作斗争，并已成为“中国特斯拉”，产品范围比美国公司更广泛。

它的潜力在于技术（电池性能）、软件功能和电池更换时间表。然而，作为一个高端品牌，它没有全球影响力，仍然需要时间和意识来占领欧洲市场的相关部分。

宝骏/五菱、雪佛兰https://cdn.motor1.com/images/mgl/QePpM8/s1/motor1-numbers-chinese-brands-abroad.jpg

该公司被定位为具有竞争力的低成本中国汽车品牌。它们就像中国的产品中的Dachas，这要归功于它们朴素的产品，仍然具有吸引力，购买和维护成本低廉。

公式很简单：汽车使用其合作伙伴雪佛兰的更全球化的品牌重新标记。通过这种方式，它可以轻松快速地占领拉丁美洲、中东和非洲等地区的市场份额。

然而，尽管潜力巨大，这些品牌面临着最大的挑战：中国产品在西方的坏名声。这不仅需要资金，还需要大量的时间来纠正。

文章的作者Felipe Munoz是JATO Dynamics的汽车行业专家。

原文

The 5 Chinese Brands With The Highest Potential Abroad

Out of approximately 170 car companies in China, these five have enormous growth potential.

Aug 25, 2023 at 6:07pm ET

By: Juan Felipe Munoz

Adapted by: Christopher Smith

Today, about 170 different car brands are teeming in China. Supply is as large as demand in a market where only 17.5 new vehicles have been sold for every thousand inhabitants.

Despite its size, China is still small compared to the new vehicles/population ratio of its peers in the West, where the United States is among the leaders at 40.6 and Western Europe is at 24.4. Production is huge, but not all of it has global potential. That said, here are the five brands that I believe can easily establish themselves abroad.

MG

It is already the most global car brand, even if it is not officially Chinese. MG is a brand of British origin that has been in the automotive industry for almost 100 years, but under Chinese control since 2006. SAIC is the current owner and is responsible for its rapid expansion. In fact, MG sales jumped from 3,500 units in 2013 to around 450,000 units last year.

In 2022, it was the most popular "domestic" brand outside of China. Its potential is based on the ability to produce attractive and highly competitive electric cars for the masses of developed and developing economies. MG was the fourth best-selling BEV (Battery Electric Vehicle) brand in Europe in the first half of 2023, well ahead of other big mainstream brands such as Renault, Peugeot, or Hyundai.

BYD

BYD is still small in Europe, but has gained traction in other regions. It is one of the fastest-growing brands in the world, thanks to its wide range of plug-in hybrid and all-electric cars.

Its positioning is somewhere between the mainstream and the premium segment, so it can make inroads into regions such as Latin America, the Middle East, and Southeast Asia, where not everyone can afford a premium electrified car. BYD has debuted six production models since January 2022.

Geely/Zeekr

It is probably the most western of the Chinese brands. Thanks to strong ties with other Western manufacturers that are part of the Geely Group, this brand has access to competitive platforms and technologies that comply with European and North American standards.

Geely cars in the mainstream segments and Zeekr in the high-end segments can benefit from a wide range of sedans and SUVs that are already selling well in countries such as Russia (fourth best-selling passenger car brand through the first half of 2023) and are designing great things in many other markets.

NIO

Were it not for Tesla and the German premium brands, NIO could easily be a major automotive player nowadays. However, it continues to struggle against these rivals and has become the "Chinese Tesla" with a wider range of products than the American company.

Its potential lies in the technology (battery performance), software capabilities, and battery replacement schedule. However, as a premium brand, it does not have a global reach and still needs time and awareness to capture a relevant part of the European market.

Baojun/Wuling via Chevrolet

This company is positioned as a competitive low-cost Chinese auto brand. They are like the Dachas of China's offering, thanks to their no-frills products that are still attractive and cheap to buy and maintain.

The formula is simple: Cars are rebadged using the more global branding of its partner, Chevrolet. In this way, it can easily and more quickly capture market share in regions such as Latin America, the Middle East, and Africa.

However, despite the potential, these brands face the biggest challenge: the bad reputation of Chinese products in the West. And this will require not only money, but also a lot of time to rectify.