雪佛兰迈锐宝和丰田凯美瑞强劲的销售业绩表明轿车并未消亡

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通用汽车现代本田丰田日产 |
分类: 车展的映像 |
美国东部时间2023 年 7 月 7 日下午3:52
作者:克里斯托弗·史密斯
随着汽车制造商大多分享有关 2023 年销售的积极消息,我们在所有有关 SUV 和卡车的讨论中注意到一些有趣的事情。轿车销量上升,而且在某些情况下,销量大幅上升。看来这个逐渐衰落的细分市场仍然对买家有吸引力,今年上半年,仅少数主流车型的新轿车购买量就轻松超过了 50 万辆。
正如预期的那样,丰田凯美瑞和本田雅阁继续占据该细分市场的主导地位,但奇怪的是,雪佛兰迈锐宝引起了我们的注意。长期以来一直有传言称其将被砍掉的这款普通四门车在 2023 年第二季度的销量仅为 40,731 辆。同比增长 25.4%,这不仅仅是侥幸。今年迄今为止,Malibu 销量总计 78,169 辆,比去年增长 34.4%。目前,它是雪佛兰产品组合中第三畅销的车型,仅略微落后于Equinox 。多年来,雪佛兰索罗德一直是所有领结车型中最畅销的车型。
诚然,在 2022 年的供应链危机期间,所有品牌的销售额都大幅下降。但这并不能解释为什么 Malibu 的销售额大幅上升,而 Equinox 的销售额却下降了近 10%。还值得注意的是,当前一代 Malibu 已经有八年历史了。它于 2015 年首次亮相,2016 年款,最后一次更新是在 2019 年。随着福特放弃所有轿车,别克也紧随其后,关于 Malibu 停产的传言是完全可信的。
我们听说新型号可能会在 2025 年上市。有了这些新的销售数据,我们联系了雪佛兰,询问迈锐宝目前的成功以及该公司轿车的未来。一位发言人表示,零件的供应量增加了,可以满足对马里布被压抑的需求,但拒绝对未来发表评论。雪佛兰的销量超过了Tahoe、Traverse、Colorado和Blazer等车型,那么雪佛兰是否有能力杀死它仅存的唯一一款轿车呢?
图片:2023 丰田凯美瑞混合动力 Nightshade 特别版




马里布并不是当今唯一需求旺盛的轿车。丰田凯美瑞今年上半年销量增长10.9%,总计150,742辆。在丰田的产品阵容中,只有RAV4更受欢迎,销量为 187,017 辆。虽然尺寸缩小了,但卡罗拉仍然很受欢迎,销量为 97,498 辆,尽管与去年相比实际上下降了 16.5%。尽管如此,由于到 2023 年前六个月轿车销量接近 25 万辆,这家汽车制造商并不打算放弃这一细分市场。
“丰田仍然致力于轿车领域,并且是当今仅有的全系列汽车制造商之一,”该公司发言人在一封电子邮件中告诉Motor1.com。“我们的车辆(包括传奇的凯美瑞)最近的销售成功说明了市场持续的强劲需求。我们将继续倾听客户的意见,提供令人兴奋的车辆来满足他们的多样化需求。”
本田公司的雅阁销量增长了 24.2%,达到 99,845 辆。现代伊兰特的当前造型可能存在争议,但它并没有阻止买家。今年已售出 74,738 套,同比增长 53%。虽然道奇的注意力集中在当前一代挑战者的消亡上,但充电器也即将消失。不过,销售进展并不平静,迄今为止已售出 46,732 辆,增长了 22%。
即使是注定失败的 Nissan Maxima也迎来了轿车的复苏,销量同比增长了 64.6%,令人印象深刻。不过,它的销量仍然只有 6,177 辆,这还不足以让日产改变方针,停止其长期运行的四门汽车(我们询问过)。不过,该公司确实表示Altima是该产品线的“重要组成部分”。到 2023 年,销量将达到 63,241 辆,我们可以明白其中的原因。
仅将此处提到的轿车加起来,我们就得出 1 月至 6 月四门轿车销量为 617,142 辆。卡车和 SUV 的买家数量肯定要多得多,但可以肯定地说,轿车市场还远未消亡。
资料来源:通用汽车、 现代、 本田、 丰田、 日产、 Stellantis
原文
Strong Chevy Malibu, Toyota Camry Sales Show Sedans Aren't Dead
These two sedans account for nearly a quarter-million sales through 2023.
Jul 07, 2023 at 3:52pm ET
With automakers largely sharing positive news regarding sales through 2023, we noticed something interesting amid all the talk of SUVs and trucks. Sedan sales are up, and in some cases, they are way up. It seems this waning segment still appeals to buyers, which easily racked up over 500,000 new sedan purchases for just a few mainstream models in the first half of the year.
As expected, the Toyota Camry and Honda Accord continue to carry the segment but curiously, it's the Chevrolet Malibu that captured our attention. Long rumored to be on the chopping block, the modest four-door just clocked 40,731 sales in the second quarter of 2023. It's a year-over-year increase of 25.4 percent, and it's not just a fluke. Year-to-date Malibu sales total 78,169 units, a 34.4-percent rise from last year. It's currently the third best-selling vehicle in Chevrolet's portfolio, trailing the Equinox by a small margin. The Chevrolet Silverado is – as it's been for years – well ahead as the best-selling Bow Tie of them all。
Admittedly, sales were down sharply among all brands during the supply-chain crisis of 2022. But that doesn't explain why Malibu sales are way up while Equinox sales are down almost 10 percent. It's also worth noting the current-generation Malibu is eight years old. It debuted in 2015 for the 2016 model year, and its last refresh was in 2019. With Ford dropping all sedans and Buick following suit, rumors of a Malibu demise were totally believable.
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We've since heard that a new model could arrive in 2025. Armed with this new sales data, we contacted Chevrolet to ask about Malibu's current success and the future of sedans with the company. A spokesperson credited greater availability of parts to meet pent-up demand for the Malibu, but declined to comment about the future. With it outselling models like the Tahoe, Traverse, Colorado, and Blazer, could Chevrolet afford to kill the only sedan it has left?
Malibu isn't the only sedan in demand these days. Toyota Camry sales are up 10.9 percent through the first half of the year, totaling 150,742 units. Only the RAV4 is more popular in Toyota's lineup with 187,017 sales. Stepping down in size, the Corolla is still popular with 97,498 sales, though that's actually a decrease of 16.5 percent compared to last year. Still, with nearly a quarter-million sedan sales through the first six months of 2023, the automaker has no plans to leave the segment behind.
"Toyota remains committed to sedans and is one of the only full-line automakers today," a company spokesperson told Motor1.com in an email. "The recent sales success of our vehicles, including the legendary Camry, speaks to the strong ongoing demand in the market. We will continue to listen to customers and provide exciting vehicles that meet their diverse needs."
At Honda, Accord
sales are up 24.2 percent, equalling 99,845 units. The Hyundai Elantra's
current-gen styling might be controversial, but it hasn't dissuaded
buyers. 74,738 units have sold this year, representing a whopping
53-percent year-over-year increase. And while attention at Dodge is focused on the demise
of the current-gen Challenger, the
Charger is also
going away. It's not going quietly though, registering 46,732 sales
thus far
Even the doomed Nissan Maxima is enjoying some sedan resurgence with an impressive 64.6-percent year-over-year sales increase. It's still just 6,177 units though, and it's not enough for Nissan to change course on sunsetting its long-running four-door (we asked). The company does say the Altima is "an important part" of the lineup, however. With 63,241 sales through 2023, we can see why.
Totaling up just the sedans mentioned here, we arrive at 617,142 four-door sales from January to June. Trucks and SUVs certainly have considerably more buyers, but it's safe to say the sedan segment is far from dead.
Sources: General Motors, Hyundai, Honda, Toyota, Nissan, Stellantis