梅赛德斯可能会在北美停止电动汽车销售，但原因并非你想象的那样

鉴于经济形势更加严峻，经销商建议梅赛德斯将放慢向电动汽车的转型，更多地关注混合动力车和内燃机车

作者：萨姆·D·史密斯

4小时前

加拿大梅赛德斯-奔驰经销商表示，这家德国汽车制造商正在倾听人们对快速转向电动汽车的担忧。该公司可能会考虑放慢向电动汽车的硬转换计划，并进一步扩大对内燃机的支持。这一消息是在五月中旬举行的北美零售商会议之后发布的，人们担心电动汽车成本的增加会让买家放弃这项新技术。

根据梅赛德斯雄心 2039 文件，该汽车制造商的目标是到本十年末在“条件允许”的市场上拥有全电动产品线。但卡尔加里梅赛德斯-奔驰 Country Hills 经销商负责人吉姆·麦克马内斯 (Jim McManes) 告诉《加拿大汽车新闻》，这家豪华汽车制造商正计划缩减其在该地区激进的电动汽车战略。

“他们已经意识到消费者在这个决定中可以发挥作用，”麦克马内斯说。“他们必须倾听消费者的需求。许多人就是买不起电动汽车。”

相关：梅赛德斯 CLA 和 GLC 电动汽车将于明年推出，续航里程可达 400 英里

由于担心续航里程，北美梅赛德斯EQC发布计划于11时被搁置

“每个人都渴望电气化，”卡尔加里梅赛德斯-奔驰市中心经销商负责人 Perry Itzcovitch 表示。“然而，随着利率上升，人们对自己的财务更加谨慎，客户仍然保持价值意识。”

尽管拒绝确认重新评估电动汽车战略，但梅赛德斯-奔驰加拿大公司的发言人告诉《汽车新闻》，电气化的目标日期保持不变。他接着表示，EQ 系列在 2023 年第一季度创下了新的季度记录，EQB 零售量为 136 辆，在加拿大总共售出了 332 辆梅赛德斯-EQ。

当然，这些数字仍然远远落后于加拿大内燃机公司 Mercs 所取得的成绩。2023年第一季度，梅赛德斯奔驰加拿大公司售出了6,190辆乘用车和豪华轻型卡车，这意味着电动汽车仅占销量的5.4%。

据加拿大经销商称，梅赛德斯-奔驰代表表示，该公司将重新调整对混合动力和内燃机动力汽车的关注，并考虑到利率上升以及住房和消费品通胀，将重点放在更实惠的选择上。

如果准确的话，这将不是梅赛德斯第一次主导其北美电动汽车计划。EQC 电动跨界车最初计划于 2020 年率先在美国推出 EQ 子品牌。然而，在推迟推出后，由于担心该车的 250 英里（400 公里）续航里程无法满足需求，提供电动车的计划被搁置。足以适应市场。

与此同时，梅赛德斯现在的目标是明年在北美推出电动 CLA 和第二代电动 GLC。

原文

Mercedes May Put The Brakes On EVs In North America, But Not For The Reasons You Think

In light of a tougher economy, dealers suggest that Mercedes will slow down its switch to EVs, focusing more on hybrids and ICEs

by Sam D. Smith

5 hours ago

Canadian Mercedes-Benz dealers suggest that the German automaker is listening to concerns about the rapid shift to EVs. The company could be looking to slow down the planned hard switch to EVs and further extend support to internal combustion. The news comes following a North American retailers meeting held in mid-May amidst worries that the increased cost of EVs is putting buyers off the new tech.

According to the Mercedes Ambition 2039 document, the automaker aims to have an all-electric lineup by the end of the decade in markets “where conditions allow.” But Jim McManes, dealer principal of Mercedes-Benz Country Hills in Calgary, told Autonews Canada that the luxury car maker is planning to scale back on its aggressive EV strategy in the region.

“They have come to the realization that consumers have a role to play in this decision,” McManes said. “They have to listen to what consumers want. Many just can’t afford electric vehicles.”

Related: Mercedes CLA And GLC EVs Coming Next Year With Up To 400 Miles Of Range

Plans for the North American Mercedes EQC launch were shelved at the 11th hour due to worries over range

“Everyone is eager for electrification,” stated Perry Itzcovitch, dealer principal of Mercedes-Benz Downtown in Calgary. “However, customers remain value-conscious as interest rates have increased and people are being more cautious with their finances.”

Although refusing to confirm a reevaluation of EV strategy, a spokesperson for Mercedes-Benz Canada told Autonews that target dates for electrification remain unchanged. He went on to say that a new quarterly record was set in Q1 2023 for the EQ range, with the EQB retailing 136 units contributing to a total of 332 Mercedes-EQ units sold in Canada.

Of course, those figures are still far behind that achieved by internal combustion engine Mercs in Canada. In Q1 2023, Mercedes Benz Canada sold 6,190 passenger cars and luxury light trucks, meaning that EVs only made up 5.4 percent of sales.

According to Canadian dealers, Mercedes-Benz representatives have said that the company will realign focus on hybrid and ICE-powered cars, as well as focus on more affordable options in the light of increased interest rates and the inflation of housing and consumer goods.

If accurate, it wouldn’t be the first time Mercedes has reigned in its North American EV plans. The EQC electric crossover was initially slated to spearhead the EQ subbrand’s launch in the States back in 2020. However, after delaying the introduction, plans to offer the EV were shelved over concerns that the car’s 250-mile (400 km) range wasn’t adequate for the market.

Meanwhile, Mercedes now aims to introduce an electric CLA and the second-gen electric GLC to North America next year.

TAGS CANADA DEALERS ELECTRIC VEHICLES MERCEDES MERCEDES EQC REPORTS USA

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