作者：迈克尔·高蒂尔|发表于 2022 年 5 月 23 日

在大流行之前，许多车展都在苦苦挣扎，而且由于许多品牌对活动更加挑剔并避免像 SEMA 这样。

在此背景下，日本汽车工业协会 (JAMA) 宣布 2023 年东京车展将“重生”。

在上周的新闻发布会上，JAMA 透露上届东京车展有 130 万参观者参加，这证明如果他们“与以汽车为中心的其他行业合作”，他们可以吸引更多的人。他们现在正在加倍考虑这个想法，因为他们想将明年的活动重新命名为“日本全行业展”。

另请阅读：大流行导致东京车展有史以来第一次被取消

虽然这个名字可能不会流行，但意图很明确，因为他们希望这个节目包含比传统汽车更多的东西。正如 JAMA 所说，“我们希望通过与日本所有行业的合作，超越流动性框架，并让初创公司参与进来，使其成为一个许多人可以聚集的地方。我们将改变名称和实际，以创造一个全新的节目，所以请期待它。”

这意味着什么还有待观察，但 JAMA 指出“日本汽车工业的实力不仅在于乘用车，还在于商用、轻型和摩托车的完整阵容。” 因此，听起来明年的活动将侧重于移动性的多个方面，因为摩托车和半成品可能会加入汽车和跨界车。

不管车展的名称如何，它的回归都将受到欢迎，因为上一届东京车展是在 2019 年举行的。它传统上是两年一次的盛会，但由于冠状病毒大流行，2021 年的展会被取消了。

汽车新闻的 H/T

2023 Tokyo Motor Show To Be “Reborn” As The Japan All-Industry Show

BY MICHAEL GAUTHIER | POSTED ONMAY 23, 2022

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A number of auto shows were struggling before the pandemic and the situation seems to have gotten worse as a number of brands are being more selective about events and avoiding former staples such as SEMA.

Against that backdrop, the Japan Automobile Manufacturers Association (JAMA) has announced the 2023 Tokyo Motor Show will be “reborn.”

During a press conference last week, JAMA revealed the last Tokyo Motor Show was attended by 1.3 million visitors and this proved they could attract more people if they “worked with other industries centered on automobiles.” They’re now doubling down on that idea as they want to rename next year’s event the “Japan All-Industry Show.”

Also Read: Pandemic Causes Tokyo Motor Show To Be Cancelled For The First Time Ever

While the name likely won’t catch on, the intent is clear as they want the show to encompass more things than traditional automobiles. As JAMA said, “We would like to make it a place where many people can gather by collaborating with all Japanese industries beyond the framework of mobility and involving start-up companies. We will change both name and reality with the aim of creating a completely new show, so please look forward to it.”

What that means remains to be seen, but JAMA noted the “strength of the Japanese automobile industry is not only passenger [vehicles], but also a full lineup of commercial, light, and motorcycles.” As a result, it sounds like next year’s event will focus on multiple facets of mobility as cars and crossovers will likely be joined by motorcycles and semis.

Regardless of the show’s name, its return will be welcome as the last Tokyo Motor Show was held in 2019. It’s traditionally a biennial event, but the 2021 edition was cancelled due to the coronavirus pandemic.

H/T to Automotive News