尽管燃油价格上涨,但SUV和皮卡车仍然是美国市场销售主力

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尽管燃油价格上涨,但SUV和皮卡车仍然是美国市场销售主力
在SUV领域丰田领先,但特斯拉表现强劲。
2022年5月20日,美国东部时间下午6:52
作者:胡安·费利佩·穆诺兹
汽油价格的快速上涨并没有改变消费者在美国购买汽车时的偏好。最近的销售数据显示,尽管通货膨胀和经济不确定性,但美国人继续购买大型汽车。
根据日本动力公司提供的信息,SUV和皮卡车在2022年前四个月的市场份额创下了新高,1月至4月占乘用车总销量的72.9%。据统计,总共456万台汽车中,SUV和皮卡车占332万台。在这两个细分市场中,SUV占主导地位,占市场份额的53.54%,皮卡车占19.4%。
综合起来,这是迄今为止,SUV和皮卡车在世界上最大的份额,证明美国市场是多么独特的例子。这也解释了为什么这里的电气化正在努力转移到其他地区,如欧洲或中国。
增长最快的部分
除了占据主导地位外,SUV和皮卡车在过去四年中一直领先于市场份额。在大流行袭击全球经济的前一年里,从2019年1月至4月,SUV和皮卡车占了总销售量的63个百分点。到2020年,SUV和皮卡车的市场份额上升至67.9%,而且,2021年同一时期的四个月里继续攀升至70.5%。
2019年至2022年,皮卡车/SUV的市场份额总共增加了9.9个百分点。SUV在该组中非常突出,因为这一特定领域的市场份额并没有停止增长。2019年46.1%,到2020年上升到47.5%,2021年上升到52.3%。这意味着,这些年来,SUV的市场份额增加了7.4个百分点。与此同时,皮卡车在2020年达到了20.24%的峰值,但在2021年回落至18.2%,到2022年的现在,这一比例为19.4%。
有趣的是,增长与轿车销量的下降惊人地吻合。这一时期最大的输家是轿车,从2019年第一季度的占比23.4%下降到今年的16.3%。就销量而言,2019年轿车新增125万辆,截至今年4月只有74.2万辆。
特斯拉、现代和丰田的SUV都很热门
特斯拉ModelY的强劲销售是该SUV市场份额飙升的一部分。自2020年推出以来,它已经成为美国最受欢迎的电动汽车,超过了Model3。事实上,截至2022年4月,ModelY的销量排名第13位,在销量最多的SUV中排名第七。
因此,ModelY使得特斯拉在SUV领域的市场份额从2019年的0.2%提高到今年的2.7%。这是所有销售SUV的品牌中增长最多的一个。紧随这个特斯拉品牌之后的是现代汽车,由于Palisade和最新一代的途胜,其销量上涨了2.4个百分点。
另一方面,丰田凭借2021年中国最畅销的SUV
电动SUV和皮卡车塑造了未来
从轿车和掀背车到SUV和皮卡车的转变将在未来几年继续,电气化也将普及。福特野马Mach-E,现代Ioniq5和起亚EV6已经加入ModelY阵营了。即将到来的电动SUV,如雪佛兰Equinox
在皮卡方面,福特F-150Lightning已经到来,雪佛兰Silverado电动汽车和第一款电动公羊即将问世,更不用说特斯拉赛博皮卡车了。随着越来越多的电动车型成为主流,美国人会被说服改变?还是会尽可能长时间的坚持内燃机?
文章的作者,费利佩·穆诺斯,是JATO动力公司的汽车工业专家。
克里斯托弗史密斯
作者:胡安·费利佩·穆诺兹
+SUVs And Trucks Still Rule US Market Despite Higher Fuel Prices
Toyota leads the SUV charge, but Tesla Is coming on strong.
Motor1 Numbers SUVs
May 20, 2022 at 6:52pm ET
By: Juan Felipe Munoz
Adapted by: Christopher Smith
Rapid increases in gasoline prices have not changed consumer preferences when buying cars in the United States. The most recent sales figures show that, despite inflation and economic uncertainty, motorists in America continue to buy large vehicles.
According to information provided by JATO Dynamics, SUVs and pickups recorded a new record market share in the first four months of 2022, combining for 72.9 percent of total passenger car sales between January and April. By the numbers, it is 3.32 million units out of a total of 4.56 million. Of the two segments, SUVs are the dominant force by a wide margin, accounting for 53.5 percent of the share to 19.4 percent for trucks.
Combined, it is by far the largest share in the world for these vehicles and another example of how unique the US market is. This also explains why electrification here is struggling to take off compared to other regions, such as Europe or China.
The Fastest Growing Segments
In addition to their dominant position, SUVs and pickups have been market share leaders over the past four years. A year before the pandemic hit global economies, the two segments accounted for 63 percent of total sales from January-April 2019. The market share in 2020 rose to 67.9 percent, and continued climbing to 70.5 percent for the same four-month stretch in 2021.
In total, truck/SUV market share increased by 9.9 points between 2019 and 2022. SUVs are prominent in the group, as the market share for that particular segment hasn't stopped growing. In 2019 it was 46.1 percent, rising to 47.5 percent in 2020 and 52.3 percent last year. This means that market share for SUVs has increased by 7.4 points during these years. Meanwhile, trucks peaked in 2020 at 20.4 percent but slid back to 18.2 percent in 2021. It stands at 19.4 percent thus far in 2022.
Interestingly the growth matches the decline in sedans surprisingly well. The biggest loser in this period is the sedan, dropping from 23.4 percent in the first quarter of 2019 to just 16.3 percent this year. In terms of volume, sedans found 1.25 million new customers in 2019 and only 742,000 this year through April.
Tesla, Hyundai, And Toyota SUVs Are Hot
Strong sales of the Tesla Model Y are part of the SUV's surging market share. Since its introduction in 2020, it has become the most popular electric vehicle in the United States, surpassing the Model 3. In fact, Model Y was the 13th best-selling car through 2022 April, and the seventh most-bought SUV.
The Model Y has thus allowed Tesla to increase its market share in the SUV segment from 0.2 percent in 2019 to 2.7 percent this year. This is the highest increase among all brands that sell SUVs. The Tesla brand was followed by Hyundai, up 2.4 points thanks to the Palisade and latest-generation Tucson.
Toyota, on the other hand, took the top spot thanks to the RAV4, the country's best-selling SUV in 2021, and the Highlander which was fifth-best last year. So far through 2022, the Highlander is up to third on the SUV list.
Electric SUVs And Pickups Shape The Future
This transition to SUVs and pickups from sedans and hatchbacks will continue in the years to come, and electrification will spread. The Model Y is already joined by the Ford Mustang Mach-E, Hyundai Ioniq 5, and the Kia EV6. Forthcoming electric SUVs like the Chevrolet Equinox EV, Chrysler Airflow, and many others should allow this growth to continue.
On the pickup side, the Ford F-150 Lightning is already here. The Chevrolet Silverado EV and the first electric Ram are coming soon, not to mention the Tesla Cybertruck. As more electric models become available, will Americans be persuaded to switch or will they stick with internal combustion for as long as possible?
The author of the article, Felipe Munoz, is the Automotive Industry Specialist at JATO Dynamics.
Christopher Smith
By: Juan Felipe Munoz
Adapted by: Christopher Smith
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