加载中…Elevator pitch examples
(2015-06-12 09:55:31)
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文本来源：佛山英语培训-爱德华国际英语
One area of lead
generation where many accidental sales people struggle is the
elevator pitch. In this article I am going to give you 3 styles of
elevator pitch with examples along with an explanation of how they
work.
The idea of an elevator
pitch is that you should be able to pitch your business in 15
seconds or less so that if you are ever asked the question “what do
you do?” you can give a clear and succinct answer which will arouse
the interest of the other person and get them wanting to know
more.
The Clever
Trevor
This style of elevator
pitch involves saying something cute about your business that
forces the other person to ask you what you
mean.
For example,
I recently attended a networking meeting and when
I asked a particular lady "what do you do?" her reply
was
“I am a profit plumber”.
When I asked her what that
meant, she replied
"I help my clients
increase profit by fixing the spending leaks in their
business"
Personally, I hate this
style of elevator pitch as it comes across as a bit cute and very
annoying if done badly. However, if you have the personality to
pull it off and your message is clear then it is an option - just
don't try it in a real elevator!
The
know-how
This one is a much better
and has quite a following. The pitch is delivered in two
parts:
"You know
how…………….?"
Wait for person to nod or
say yes
"Well I
………………….."
The first part should get
the person to recognise the problem and the second part is how you
solve the problem.
For
example,
“You know how business
owners are sometimes too busy with their business to shop around
and find the cheapest deal?”
“Well I offer a service
that does the shopping around for them”
It can slot into a
conversation nicely as long as it does not sound too contrived and
salesy. Thats the problem - people who use this technique seem
unable to resist making it sound salesy and it just negates the
impact of the pitch.
The
Ronseal
My favourite style of
elevator pitch, and the one I use when working with clients, I call
The Ronseal because your elevator pitch says what you do clearly
and concisely in a way that sounds part of a normal conversation
rather than a sales pitch. In it you communicate what you do, who
you do it for, and the results they get.
For
example:
"I am a cost reduction
consultant and I specialise in helping busy entrepreneurs to save
money on the kind of expenses that are often
overlooked"
This does not sound very
salesy and that is the point. The important thing is that it
works!
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