Boston University Metropolitan College

Master of Science in Applied Business Analytics

With the accelerating evolution of technology and mobile applications, it is ever more critical for leaders to acquire the skills to assess the burgeoning amounts of data captured. According to a 2016 report by the McKinsey Global Institute, the volume of data doubles every three years. As data-driven business models change the face of industry, developing the ability to capitalize upon this valuable resource is compulsory. In fact, PwC predicts 2.7 million job postings for data science and analytics roles by 2020. PwC also notes that 67 percent of data analytics posts are for analytics-enabled leadership roles such as chief executive officer, chief data officer, director of IT, human resources manager, financial manager, and marketing manager.

With its unique combination of dynamic academic curriculum, the latest educational technologies, flexible delivery modes, advanced pedagogy, and professional contacts within the business analytics industry, Metropolitan College’s Master of Science in Applied Business Analytics (MSABA) provides comprehensive coverage of the state-of-the-art concepts, techniques, and tools used in the process of data-driven business decision-making. Whether studying online, on campus, or both, students gain hands-on experience with a variety of analytical models and decision-support tools, and to apply them to interlinked data-inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, and others. The curriculum covers advanced software tools and functions such as descriptive, predictive, and prescriptive modeling; text and data mining; visual analytics; and business simulations. Graduates of the program will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, prescribe possible outcomes, and propose optimal data-based solutions.

Students who complete the master’s degree in Applied Business Analytics will be able to demonstrate:

• The knowledge and skills to better utilize available information in operational, tactical, and strategic decision-making in organizations.
• Experience with various powerful emerging technologies and techniques for increasing the value of both in-house and third-party data sets.
• An understanding of how organizations are using interlinked data-inputs, analytics models, and decision-support tools to better understand their operations, customers, and markets.
• Expertise in web analytics and metrics, and the ability to procure and process unstructured text, and delve into hidden patterns within data sets.
• The ability to facilitate knowledge discovery using data-mining and visualization techniques over vast amounts of data.