Bill Gates recently predicted that online learning will make place-based colleges less significant, and five years from now, students will be able to find the best lectures in the world online. I applaud Mr. Gates. But what’s taking us so long?

As early as 1997，MIT (麻省理工学院) decided to post videos of all university lectures online，for free, for all people. But today, how many students have you met who mastered advanced mathematics or nuclear physics from an MIT online video? Unfortunately, the answer is not many.

The problem is the poor quality of online education websites and the experience they provide to students. Those who go to the MIT website and watch courses online are surely very smart people, but it’s not like playing a video game such as World of Warcraft. Only the most ardent students, those who are highly motivated, will devote themselves to studying these boring online videos.

The real question is why we aren’t spending more developing better online education platforms. Where is the Avatar of education? Think about this. The market for Hollywood films per year is worth around 30 billion USD. Education in the world is a trillion-dollar-a-year market, hundreds of times bigger than Hollywood movies. Yet the most expensive digital learning system ever built cost well under 100 million dollars.