干货 新能源汽车全产业链深度解读

【上篇】材料、电池、设备
? 新能源汽车产业链分析
?驱动因素:赏罚分明,行业发展不确定性消除
? 市场空间:产业联动,千亿空间近在咫尺
? 竞争格局:后发制人,自主品牌正在崛起
? 发展趋势:控制成本,企业生存的法宝
? 电池、材料、设备企业投资建议
? 小结:遵循产业发展规律,自上而下挖掘成长性标的
【下篇】充电设施
? 充电设施建设现状及未来模式分析
? 充电设施企业投资建议
【上篇】材料、电池、设备
驱动因素:驱动因素分析
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驱动因素:赏:政策的延续性和密集型前所未有
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驱动因素:鼓励政策:消除所有死角
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驱动因素:罚:燃效目标步步紧逼
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市场空间:看供给:进入目录车型数量快速上升
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市场空间预测:乘用车
插电式混合动力轿车荣威e550由于技术先进,智能电驱EDU拥有147项世界专利申请,且电池组通过美国UL认证,通过防尘防水的密封试验IP67,电池有水冷系统,确保电池和用户的安全,第一个承诺电池衰减五年或十万公里不超过20%。后备箱空间确保两个大行李箱,满足长途旅行的需求。http://img5.pcpop.com/ArticleImages/fnw/2015/1230/6b6aef63-0da8-42fd-81b0-ad630f39700e.jpg
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市场空间预测:商用车
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市场空间预测:低速电动车
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市场空间预测:锂电自行车
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行业发展空间预测
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竞争格局:后发制人,自主品牌从2014年开始崛起
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2015延续高速增长
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全产业链上市公司全貌
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电池企业剖析
? 技术水平:存在一定差距
? 产业水平:内忧外患
产能迅速扩张,过剩问题值得注意
内部竞争
外部竞争
? 商业水平:得整车者得天下
? 技术水平:存在一定差距
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?
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产业水平:内忧外患——内部竞争
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产业水平:内忧外患——外部竞争
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? 商业水平:得整车者得天下
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材料行业格局:进口替代、寡头培育
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材料行业格局:中国企业成为搅局者
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技术:三元正在崛起
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企业:市场还在国内
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发展趋势:控制成本,企业生存的法宝
行业发展的关键:性能上行,价格下探
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性能:能量密度的天花板不断打破
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成本:大规模推广的关键
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单体电池成本下降途径
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优化现有电池结构设计或工艺
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规模化效应降低制造成本
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提高自动化生产水平
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采用更高容量的材料体系
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系统成本下降途径:电池尺寸标准化
电池、材料、设备企业投资建议
原则:紧抓产业发展规律,自上而下筛选
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设备企业
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设备行业发展趋势
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? 整车方面:在低速电动车不放开的背景下,格局变化不会太大。除比亚迪外,北、上、广汽新能源汽车业务占比太小,对业绩拉动空间有限,众泰、奇瑞、江淮等第二梯队则值得期待。两类车企对电池的需求将呈现明显的两极分化,即大车企打品牌,倾向于选择国外的电池,小车企打价格,在成本控制及无法得到大电池企业稳定供给的双重压力下会优先选择有价格优势的国内中小电池企业产品。此外需要关注具备技术优势及成本控制能力的商用车动力总成供应商。
? 电池方面:14年积压的订单使15年很多厂满负荷运行,但是随着新建产能的逐步释放,价格下行压力很大。在三星、LG等韩国电池企业的压力下,2015年底电池模块成本目标将可能大幅下调,缺乏规模效应、稳定大客户的中小电池企业可能面临产能未释放就要被淘汰的局面。
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Key takeaway
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【下篇】充电设施
新能源汽车大规模推广三个关键阶段:
用的起,即成本逐渐下降;
用的多,即充电设施逐渐完善;
用的好,即充电更加便捷。
背景:行业发展不确定性已消除
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解决充电问题,各国在行动
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美国:领先的充电设施网络布局
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① 从构建智能电网出发
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② 强有力的鼓励政策
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③ 统一慢充标准,放开快充标准
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④ 专业化的服务和运营公司
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1.2 日本:“售-用-养”全方位服务
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2. 充电设施正在走向标准化
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三大快充标准应用范围日益广泛
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3.1 中国:2010-2014年从观望走向坚定
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2015:充电设施建设大幅提速
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3.2 驱动因素:政策、资本和技术三驾马车
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4.1 充电设施建设:三步走战略
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4.2 充电设施格局决定因素
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4.3 发展趋势:点-线-面格局
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4.4 重点:家庭及办公场所充电设施
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4.5 他山之石:Autolib共享租赁带动充电设施建设
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他山之石:路灯充电
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5.1 充电设施价值链
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5.2 找龙头:互联网思维企业
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小结
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