《向往的生活》这是一档何灵、黄磊等人一起守拙园田，在蘑菇屋温情接待四方来客的节目。节目无剧本、无任务。明星褪去光环，最真实的劳动场面充满乐趣，最走心的聊天内容引起观众共鸣。引发观众对于生活、友情、爱情、人与自然关系的讨论。

节目收视表现：《向往的生活》第三季

全国网观众规模破3亿：55城甲均收视1.4%，份额9.329%

年轻人为主的广谱收视：22亿芒果TV点击，7600爱奇艺热度

网络影响力综合指数99.12，排名第一No.1 

主流视网站点击量22.5亿次，居电视综艺第一No.1 

广告投放效果：《向往的生活》第三季

特仑苏：在投放季应中产品销售显著增长，蒙牛特仑苏微博提及热度为8198.9%，节目播出后网媒关注提升44.1%，蒙牛特仑苏TGl品牌偏好度达 137，蒙牛品牌电商总转化率达4.31%

万和热水器：微博提及提升377.9%

小度：向往的生活成长记秒拍短视频播放量达\342.4万次，小度品牌知名度提升134.8%，小度销量在全国带屏位列\第一\智能音响行业全球销量第二

投放品类建议

手机、APP（电商、短视频、教育、游戏、社交、音乐）、饮料、家电、智能产品、汽车、电动车、餐饮、化枚品护肤品、药品等

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