浩世界 - MBAing

不得不佩服，在现在这个商业社会中广告已经到了无孔不入的地步。而且随着internet的发展，精准营销更是成为了商家发展业务的利器。这不，猪流感刚刚开始在全球肆虐，相应的广告便也随之而来。上图是两张腾讯新闻的截图。在报道猪流感病毒的页面上，出现了Walch和快克的广告。一个消毒，另一个抗病毒，可谓及时，精准。快克一直是本人的首选，感情很深了。不过，其“抗病毒，防流感”的广告语放在这里不知是否有些暧昧了。

自然了，在任何流感面前，无论是果子狸流感，鸟流感，还是猪猪流感，加强自身防护，增强抵抗力，注意行为方式，才是不二之选择啊。最后送大家三精双黄连的广告，并以自勉。

“您勤洗手，您多通风，人多不去凑热闹，多喝水，睡眠足，瓜果菠菜牛奶好，常备三精双黄连，流感季节别感冒。

权力来自于：

       Authority

       Expertise

       Resources

       Charisma

       Bolder Force (in the Jungle)

从大的方面来看，可以分为两个大的方面：Authority Power, Personal Power.

政治需要几个部分呢：

       最少三个，这样才能使用第三者的力量影响对方。这就是政治。

权力来自于activities，而非individuals。

有些权力容易转移，有些则很难转移，要注意区分。

最影响权力基础的三个方面：

       Scarcity，Criticality，Uncertainty。

在公司中，Budget Allocation 是权力分配最好的标志。

权力往往开始于一个明确的目标和范畴，而随之地位的提高，工作范畴越来越不清楚。从另一个角度讲，如果想有更好的发展，则要涉及自己工作范畴之外的部分，但是要注意手段和形势。

把自己的权力制度化，这才是保持权力的基础。

在权力基础受到冲击时，我们可以更新权力基础。最好的办法是吸收新力量到自己的权力组织中，renewing the power base!

精英永远为自己的利益服务，要注意这一点。不能永远指望他们。

70%的信息是在决定之后收集的，为了判断决定的正确与否。

Impression management很重要，这就是形式的重要性。

由于长时间的学习或工作，很多都市人的睡眠系统会发生问题。其中比较常见的一个问题，就是到了该睡觉的时间，已经很累了，身体很乏，但是如果真的上床，却发现这种疲惫无法转换成真正的睡意。而且白天越是疲惫，晚上这个乏而不困的问题越严重。

有个很简单的办法可以解决：

党参30克，黄芪30克，煎水服下

各位不妨一试。但要记住在睡前的一个小时前喝。不然水本身就可能成为困扰睡眠的一个因素。哈~~~

在lietome的S1E1中，我们学到了，嘴角上翘表达了一种不屑。

在2月13日英国两大银行RBS和HBOS的道歉大会上，我们可以在RBS前CEO FRED GOODWIN （外号Fred the Shred）的脸上看到此种表情。

在整个道歉过程中，FRED一直在表现一种非常真诚的态度。如下：

然而，就在谈到是否是自己的问题时，FRED明显表现出嘴角上翘的一种不屑的神情，此神情出现时间明显小于一秒，符合lietome中微表情时间为1/5秒的理论。如下：

他现在正在说的内容是：

It's just too simple if you want to blame all on me If you blame all on me and close the book, it will get the job done very quickly. But it does not go anywhere close to (solution)

大家如果看整个视频，感觉会更加明显。（请上PUTCLUB： http://forum.putclub.com/viewthread.php?tid=158016&extra=page%3D1%26amp%3Bfilter%3Dtype%26amp%3Btypeid%3D9）

由此不知是否可以推断，其实Mr.GOODWIN虽然进行了道歉，但是这种道歉明显是迫于道义或政治上的压力而并非出于情愿。

当然，就GOODWIN先生是否真的在这场金融危机中犯错，是否真的应该道歉，本人不进行任何评价。毕竟在金融这个充满不确定的海洋中，事后诸葛亮是比较容易做一点。GOODWIN先生也对RBS收购ABN这件事讲过：”At that time, it seemed like a good thing to do.” 也许GOODWIN先生从专业的角度真的没有做错什么。由于本人对此事的来龙去脉没有进行研究，故不进行任何评论。

此处仅仅是对lietome中的理论做个小小的探讨而已。

第二集

双手抱肩，后退的姿势代表退缩，对自己说的话不自信。

微表情往往仅会闪现1/5秒。

眉毛上扬，下颚下垂。表示惊讶！

嘴角下撇，是犯错表情，代表不自信，撒谎。

用手摸脖子是撒谎的下意识表现。

说话时如此摆手，代表不自信。

眉毛上挑，挤在一起，表示害怕和恐惧，使用微笑来进行掩饰。但是如果挡住鼻子以下，则可看出恐惧表情。

[ 2008-7-6, 东方财经-中国经营者]

 （凭印象记录，只字片语，备忘而已）

李开复：

       -. 适当的放权就是要设定目标，可以帮助中国团队成功。

       -. 放权要适当，如果什么工作都让中国团队来做，甚至有可能会违背公司的价值观

       -. 快，是中国企业成功的诀窍，但要导入世界先进的价值观，不要让“快”，影响到基业常青。

主持人罗振宇：

       -. 泥泞小道上的成功，不能代表在高速公路上的成功。

Business English _ Unit13 _ Fiscal Policy and Monetary Policy

Remark: the background is the USA

1.      One of the federal government’s roles is regulating and ensuring the stability of the economy. The two major ways of doing this:

       -. Fiscal Policy: the power of the government to tax and spend

       -. Monetary Policy: regulating the supply of money and credit

2.      Fiscal Policy:

2.1   Taxes:  

      -. If we raises we are taking money out of circulation. Thus the raising taxes will slow down spending, economic growth as well as inflation.

      -. Cutting taxes to the middle class is the only effective way to encourage growth and spending.

2.2   Spending Programs:

      -. Spending programs pump money into an economy and increase spending and growth.

      -. The grand daddy of all fiscal policy spending program was FDR’s New Deal. It helped to move the economy along and helped millions of people.

      -. When determining what spending programs to initiate depends on where you want the impact to be. How you spend the money means as much as how much money you spend.

             e.g: high way - the working class, B2 bombers – the large corporation, military bases - the town people

3.      Monetary Policy:

       -. The basic goal of Monetary Policies: impact the money supply.

       -. All the four policies below base on the law of demand and supply:

The more money in circulation, the more spending there is and the higher inflation is. The less money there is in circulation, the less spending there is, and inflation decreases.

3.1   Change in Reserve Requirement:

       -. the power to set an amount, or percentage, of deposits that its member banks must keep in reserve at the Feb.

3.2   Changing the Discount Rate:

       -. The interest rate that the Fed charges banks on money the banks borrow from the Fed.

3.3   Open Market Operations:

       -. Buy and sell government securities

3.4   Printing Money:

       -. The simplest and most clear method.

[知识点]

1.      a philosophy of Laissez Faire: 放任主义哲学：The government did little to monitor and control the economy.

2.      to find the proper balance between ... and... 在... 和...之间寻找平衡

3.      individual income tax 个人所得税

4.      FDR: Franklin Delano Roosevelt: 富兰克林 罗斯福（有福了，美国人都说FDR这种简写）

5.      Alan Greenspan: 原Federal Reserve Boss.

       Ben Bernanke：现 Federal Reserve Boss.

6.      Reserve Requirement: 存款准备金要求

7.      be cautious: 谨慎的

8.      The New Deal did not end the Depression, WW2 did.

9.      the Great Depression: a dramatic, worldwide economic downturn.

       Great Depression in the United States is associated with the stock market crash on October 29, 1929, known as Black Tuesday and the end is associated with the onset of the war economy of World War II, beginning around 1939.

Business English _ Unit 12 _ Securities Market

1.      The benefits of the securities market:

       -. increase investment opportunities and standards of living

       -. provide diversification opportunities

       -. allow opportunities to shift one’s investment risk level

2.      There important roles in the securities market:

       -. Primary market

       -. Secondary market

       -. Professional Security Management

3.      Primary Market Benefits

       3.1. Wealth of a society is increased:

  -. The entrepreneurs, such as Thomas Edison, Henry Ford, and William Gates, who have great ideas to lead to significant employment and increase standards of living, may not have enough personal capital needed to implement their ideas. The primary market could offer the capital. Society benefited by improved productivity, these entrepreneurs benefited by increased wealth, and purchasers of these securities also benefited from increases of the value of securities they bought.

       3.2  Consumption and Investment Flexibility

              -. Individuals can borrow from bank

              -. People can accumulate wealth through financial investment

       3.3  Private Placement vs Public Placement

              -. Private Placement: Held by buyer. eg: A load made by a bank

              -. Public Placements: are to be traded in secondary markets

4.      Secondary Market Benefits:

       4.1 Price Discovery:

-. We can infer the rate of return that investors who own a given security require, by knowing the market price.

       4.2  Reduced Transaction Costs:

-. Significant economies of scale are possible from creating network that brings together potential buyers and sellers.

       4.3  Diversification Improvements:

-. It is much easier for small investors to achieve a reasonable level of diversification by trading in secondary markets.

       4.4  Liquidity:

-. To the extent that the relative rapid and low-cost opportunities to trade are provided, liquidity increases.

5.      Professional Security Management Benefits

5.1   Diversification:

-. By pooling their capital, individual investors are able to purchase a larger number of different securities than they had simply invested on their own.

5.2  Lower Cost:

-. The percentage cost of managing a portfolio is inversely related to the dollar amount being managed.

5.3  Professional Management:

-. The portfolio will be managed by a full-time experienced portfolio management group.

[知识点]

1. play a vital role in….  在..中扮演重要角色

2. Personal human capital: 个人人力资本

3. to the extent that.... 就...而言

4. institutional investors: 机构投资者