温润陈酒 凭风小轩

（该文章发表在《销售与市场》 1月15日。）

去年6月李宁

每条路都是走得通的

1、Marketing:Research、Segments、Targeting、Positioning;

2、Posioning is what you do to the mind of the prospect.that is,you posion th product in the mind of the prospect.

3、Touch base with reality,don't create,but to manipulate what's already in the mind,to retie the conections.

4、The mind accepts only that which maches prior knowledg or experience,never try to change people's mind with advertising.

5、Less is more.The best approach to take in our overcommunicated society is the oversimplified message.

6、You look for the solution to your problem inside the prospect's mind,you concentrate onf the perceptions of the prospect,not the reality of the product.

7、Tht easy way to get into a person's mind is to be the best.The hard way is second.it's better to be a big fish in a small pond than to be a small fish in a big pond.

8、Posioning means to be the first.

未完待续

The 7 Habits

The First Three Habits surround moving from dependence to independence (i.e. self mastery)

• Habit 1: Be Proactive

Synopsis: Taking initiative in life by realizing your decisions (and how they align with life's principles) are the primary determining factor for effectiveness in your life. Taking responsibility for your choices and the subsequent consequences that follow.

• Habit 2: Begin with the End in Mind

Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.

• Habit 3: Put First Things First

Synopsis: Planning, prioritizing, and executing your week's tasks based on importance rather than urgency. Evaluating if your efforts exemplify your desired character values, propel you towards goals, and enrich the roles and relationship

76. 网友：
段总不计算企业未来的利润的折现来估值，只是靠感觉吗？
段总：
不是不算，而是知道无法精算。大致一算就觉得便宜才是便宜啊。给个例子，我买GE时是怎么算的：当GE

42. 网友：

1.网友：

八九月份是夏秋装更替期，也是淡旺季过渡期，“忙时打仗、闲时练兵”，趁此间隙，服装营销者可充分思讨销售的“原动力”问题，为接下来的十一之战做足准备！

我们很幸运，互联网技术带给我们大量的选择和信息。

我们很不幸，在犹豫面前我们轻易交出了灵魂和勇气。

爱一个人，送它手表吧！

恨一个人，那就多送它一块吧！

手表的诅咒，即手表定律，又称为两只手表定律和矛盾选择定律。

　　手表定理是指一个人有一只表时，可以知道现在是几点钟，当他同时拥有两只表时，却无法确定。两只手表并不能告诉一个人更准确的时间，反而会让看表的人失去对准确时间的信心。

核心理念：更多选择、更多标准会让人无所适从。

应用要诀：