2、Posioning is what you do to the mind of the prospect.that is,you posion th product in the mind of the prospect.
3、Touch base with reality,don't create,but to manipulate what's already in the mind,to retie the conections.
4、The mind accepts only that which maches prior knowledg or experience,never try to change people's mind with advertising.
5、Less is more.The best approach to take in our overcommunicated society is the oversimplified message.
6、You look for the solution to your problem inside the prospect's mind,you concentrate onf the perceptions of the prospect,not the reality of the product.
7、Tht easy way to get into a person's mind is to be the best.The hard way is second.it's better to be a big fish in a small pond than to be a small fish in a big pond.
8、Posioning means to be the first.
The 7 Habits
The First Three Habits surround moving from dependence to independence (i.e. self mastery)
Synopsis: Taking initiative in life by realizing your decisions (and how they align with life's principles) are the primary determining factor for effectiveness in your life. Taking responsibility for your choices and the subsequent consequences that follow.
Synopsis: Self-discover and clarify your deeply important character values and life goals. Envision the ideal characteristics for each of your various roles and relationships in life.
Synopsis: Planning, prioritizing, and executing your week's tasks based on importance rather than urgency. Evaluating if your efforts exemplify your desired character values, propel you towards goals, and enrich the roles and relationship