1、Final Cut Pro
X 是否符合影视行业的传统剪辑原理和流程
A、摒弃了三点剪辑
B、没有了多角度剪辑
2、对于忠实的Mac用户来讲将是一种福音
A、其它平台剪辑师和影视初学者都对Final Cut
Pro望而却步
B、相反对于使用iMovie的用户来讲却很容易上手
3、Apple对于提高用户使用体验开始让我怕了
A、无论任何剪辑软件都是使用三点剪辑的原理来使用的，而Apple是从用户使用体验出发而摒弃了三点剪辑
B、iPod对MP3市场的冲击，iPhone的发明重新定义了手机，Final Cut Pro
X 也将重新定义后期剪辑
C、一名出色的剪辑师的操作方法将会受到冲击，是继续选择原有的Final Cut Pro
7，还是按照Apple的方式去认识不一样的Final Cut Pro
X，能给我们这些人多少时间去改变
4、只有Apple不去改变的，没有改变不了的，又到了1984！
In the last 10 years,
we've learned a lot. We've learned to treat every day
with the same enthusiasm we had on the first day. We've learned the
importance of giving our customers just as much attention as they
give us. And we've learned the art of hiring the right people for
the right positions. We've learned it's better to adapt to the
neighborhood rather than expecting the neighborhood to adapt to us.
Which is why we spend so much time and energy building stores the
way we do. Our first store, in Tysons Corner, taught us our first
lesson within the first 30 minutes. We had just opened the doors
when we noticed the steel already needed polishing. With a special
polishing solution. And a special polishing tool. That's when we
learned that blasting steel with virgin sand makes it less prone to
scuff marks. We've also learned that glass can be much more than
glass. We've learned that a 32'6" transparent glass box can stand
tall even among the giants of the Manhattan skyline. That when
glass becomes as iconic as the Fifth Avenue Cube, it can also
become the fifth most photographed landmark in New York City. And
we've learned that if you have to, you can close an entire street
in Sydney to bring in three-story panes of glass. And when you
create three-story glass, you also have to create a rig that can
install three-story glass. We've even figured out how to make the
world's largest pieces of curved glass for one of our stores in
Shanghai. We've also learned more than a few things about stone.
Like how to reveal granite's true color with a blowtorch. And that
sometimes granite has veins of color that have to be matched. We've
also learned that getting these details perfect can feel like
trying to move a mountain. Sometimes two. But in the end, the
effort is worth it. Because steel, glass, and stone can combine to
create truly unique and inspiring spaces. We also understand that
finding the right design for our stores is critical. We even built
a full-scale facade of the Regent Street store in a Cupertino
parking lot to be sure the design was right. Which taught us the
value of seeing things full size. We once had a notion that
ministores would offer the ultimate in convenience. Then we built
one. Which showed us that bigger can actually be better. And we've
learned that even when our stores are big, no detail is too small.
This is something we learned all over again when we restored the
Paris Opera store down to the last of its more than 500,000 tiles.
We've also learned that our customers like open spaces, glass
staircases, and handcrafted oak tables. And that those spaces don't
need to smell like pine trees or tomatoes to make them inviting.
We're constantly working to make our stores more artful, more
iconic, and more innovative. And we're awfully proud of every
single one. We're proud of our stores not just because they're
successful, but because of everything they've taught us. All the
ways Apple Stores have made Apple stronger as a company. Over the
past 10 years, we've learned that our stores are the embodiment of
the Apple brand for our customers. Now, our customers just happen
to be the entire reason we're here, so let's dedicate a few words
to them. Around the time we opened the store in Tysons Corner, in
2001, everyone else was trying to talk to their customers less.
Which made us think that maybe we should talk to them more.
Face-to-face if possible. So we've found ways to strike up a
conversation at every possible opportunity. We talk while they play
with the products on the tables. And when they join us for a
workshop. These conversations have taught us that customers love
our products, but what they really want is to make a scrapbook out
of family photos. They want to make a movie about their kid. Or a
website about traveling across the country. Which has taught us
that Apple Stores can and should be centers for creativity. And
we've figured out through programs like Apple Camp and Youth
Workshops that creativity doesn't care about age. The movies and
slideshows we've seen kids make are proof that all you need are the
right tools and an idea. And we must be doing something right,
because the kids' smiles are just as big as ours. We've also
learned that musicians can record an album in our stores that goes
to the top of the charts. And that award-winning film directors are
interested no just in our computers but in our workshops. We've
learned a lot about having fun. And we've learned our customers
like to use our products for business too. Experience has taught us
that having one Pro Day per week dedicated to business customers
isn't enough. That we need to be open for business very day. And
have space devoted to business training sessions, workshops, and
events. We've learned that every staff member should be just as
fluent in the needs of a business customer as the needs of any
other customer. Our millions of conversations with customers of
every stripe have taught us it's not about making people feel like
a computer or phone loves them. That's impossible. Instead, it's
about giving people the tools to do what they love. And we've
learned how to create amazing programs like One to One and Personal
Setup to give people those tools. We created programs like these to
replace fear with confidence. Because our customers have shown us
that the ownership experience is even more important than the sale.
We learned all this by asking questions. And genuinely listening to
the answers. And to be sure we're hearing everything, we've learned
to converse in 36 languages, and a few of the local dialects as
well. We've even learned a few cultural things. The proper use of
the word y'all, for example. And our Japanese customers one taught
us that their superheroes don't wear capes. Which also taught us to
see feedback as a gift. We've learned that a visit to the Genius
Bar can fix more than just computers. It can also restore a
customer's relationship with Apple. And that we don't need a
minifridge stocked with free water to get people to talk to a
Genius. Knowing they can get exactly the right answer when
something isn't working is enough. We even figured out how to
shorten the time an in-store repair takes from seven days to one
day. Our customers hold us to exceptionally high standards. So
we've learned how to raise ours even higher. 325 store openings
have taught us that a grand opening creates blocks and blocks of
excitement. That people will stand in line for hours, even days,
just to be among the first to walk through the front door. And to
get a free T-shirt. Speaking of T-shirts, we've learned more than
you can imagine about our own. We've found that when we wear black
T-shirts, we blend in. And when we wear too many colors it's
confusing. But blue shirts are just right. We've also learned that
it takes precisely 4,253 stitches to embroider the Apple logo on
those blue shirts. And we even figured out which direction the
stitches should go in. When it comes to product launches, we've
learned we have to work hard to ensure supply meets demand. If not
on the first day, then soon thereafter. And we've learned how to
put our own products to use in innovative ways in our stores. We've
created entirely new systems like EasyPay to help our customers as
efficiently as possible. We've replaced the red phone behind the
Genius Bar with more expertise right in our stores. All of these
experiences have made us smarter. And at the very center of all
we've accomplished, all we've learned over the past 10 years, are
our people. People who understand how important art is to
technology. People who match, and often exceed, the excitement of
our customers on days we release new products. The more than 30,000
smart, dedicated employees who work so hard to create lasting
relationships with the millions who walk through our doors. Whether
the task at hand is fixing computers, teaching workshops,
organizing inventory, designing iconic structures, inventing
proprietary technology, negotiating deals, sweating the details of
signage, or doing countless other things, we've learned to hire the
best in every discipline. We now see that it's our job to train our
people and then learn from them. And we recruit employees with such
different backgrounds–teachers, musicians, artists, engineers–that
there's a lot they can teach us. We've learned how to value a
magnetic personality just as much as proficiency. How to look for
intelligence but give just as much weight to kindness. How to find
people who want a career, not a job. And we've found that when we
hire the right people, we can lead rather than manage. We can give
each person their own piece of the garden to transform. We've
learned our best people often provide the best training for the
next generation. And that it's important for every member of our
staff to not only feel a connection to their store, but to the
teams in Cupertino and to the stores around the world. Because the
best ways of doing things usually translate, regardless of language
or country. We've also learned that due tot he exceptional quality
of our applicants, it can be harder to be hired at the Apple Store
than in Cupertino. It can sometimes take two to three years to
bring someone in. Not because they aren't right for Apple. But
because we want to be sure the opportunity we have to offer is
right for them. Why have we learned to be so selective? So careful?
Because our people are the soul of the Apple Stores. And together,
our team is the strongest ever seen in retail. As beautiful and
iconic as our stores may be, the people who create and staff those
stores are what matters most. So on this 3,652nd day, we say thank
you to every single one of you. We say thank you to those who were
there on the first day, and to those whose first day is today. The
past 10 years of the Apple Store have changed Apple as a company.
Our experiences, our successes, even our occasional missteps, have
made us better. They've made Apple better. And it's because of
those experiences, and the ways they've changed us, that we can't
wait to see what we'll learn next. It's been 10
years. What an amazing first step.
昨晚，被所有的同事感动，真的觉得这个团队是多么的优秀，一个“天使般的微笑”。。。。。
太多太多朴实的话，让我觉得自己是多么的幸运。
昨晚的感觉，就像久违了的春节，回到了小时候的兴奋感觉。
曾经总想找个静静的角落，让自己可以逃避，而现在的我觉得需要走到前面，我想和大家认识，说话，分享。。。。。。
人总要有个目标，关乎自己的生命，价值，开心和快乐。。。。。。
我要向前，向前面看有你们，你们是我最强的臂膀，我要努力加入你们
开心的来上班
看到同事很开心
看到顾客开心的离去
每天其实就是这么多而已
很简单
很开心
加载中…