1. Student gives the name and reference of the author presenting the definition, quoting it and then moving from the general to the specific to discuss in terms of his chosen industry.

It is good to present definitions in different ways to make your writing more interesting for your reader. In general, you should try to paraphrase your sources, but for definitions, for obvious reasons, it is difficult not to use direct quotation.

2.

Sometimes you should quote directly, but mostly you need to quote indirectly - paraphrasing your sources.

To paraphrase, you need to:

• Understand the original - there's no point including something you do not understand. Check a dictionary if you need to.
• Work out the main idea you want to include: make sure it's relevant to your line of argument
• Include words to indicate the original author's attitude, if that is relevant
• Check that you

Introduction

Your introduction should accomplish two main tasks:

• get reader's interest
• let the reader know what the essay is about

Although there are many methods to catch readers' attention, professional writers often use five basic patterns to grab readers' interest in the first paragraph. These are:

• anecdotal （奇闻轶事）
• declarative （宣言的，公布的）
• famous person
• historical review
• surprising statement

To accomplish the second task, one should carefu