盛世长城互动

社交网站Facebook正在开发一个新广告系统，允许广告客户根据Facebook用户公布的个人信息推出更具针对性的广告。

　　据消息人士称，这一新广告系统已经成为Facebook的重中之重。尽管这一计划还处于初级阶段，但Facebook有望于今年秋天推出一个基本版本。Facebook发言人确认该公司在开发一个广告系统，但没有提供更多细节。就目前而言，通过广告业务增强社交网站的赢利能力非常困难。例如，新闻集团已经开始从 MySpace获得营收，但绝大部分都是间接收入，例如与谷歌签署搜索协议。有报道称，MySpace的CPM只有1美分。

　　相对而言，Facebook的情况要好一些，其CPM约为10美分左右。尽管如此，Facebook的广告业务仍然有着巨大的增长空间。如果广告投放更加有序，而且针对性更强，Facebook在付费网络广告市场将获得更多机会。消息人士透露，Facebook的新广告系统与谷歌AdWords采用了类似的模式，即由广告客户竞购

In a feature ClickZ published last week on the greening of digital marketing, I discuss how big marketers have turned up the volume on their marketing around sustainability initiatives -- which are in some cases authentic and in others pure greenwash.

One area I only touch on, but which is undergoing a lot of change, has to do with how large Web properties are acquiring or launching properties focused on the green market. Those big publishers are now figuring out how to package and sell inventory adjacent to that content, and it's not always easy.

I want to clarify one point relating to that aspect of the story. In discussing Yahoo Green, I wrote, sustainability is 'not a large enough category for Yahoo to justify a dedicated salesperson.” While that's technically true, it misrepresents the nature of Yahoo's sales group. I've since heard from the company that it doesn't have any vertical sales positions. No sales

With qSearch 2.0, the scope of data comScore collects extends beyond the five major U.S. search companies comScore calls the core search engines: Google, Yahoo, Microsoft, Ask Network, and Time Warner Network, which includes AOL. The Web traffic measurement firm now looks at the top 50 search properties worldwide, with sites like MySpace, Baidu, and Naver appearing with the alpha engines. Data also include major vertical search sites like eBay and Amazon.com in the retail category, and Expedia.com in travel.

Partner and affiliate sites are also measured under qSearch 2.0. However search results must include the full Web, and not just the partner site.

Included in the qSearch 2.0 is an

广州盛世长城国际广告执行创意总监朱伟幸(Polly Chu)，率领着一众同事来到Cannes，为的是要让大家看看国际性的广告盛事。

已经参加Cannes多年的Polly，感受到这年来跟以往不同的地方：「以前，大会都倾向于邀请一些很殿堂级的人来演讲，但现在，比较多一些互动媒体公司的，或是一些比较有前卫想法的品牌来。若听那些大大佬的演讲，听的是『过去』，是他们以前的经验。但现在这里听到的，比较多属于『未来』的话题，是很具启发性的」
Polly举例说：「如Nokia那场演讲，说的是人们以后可能不会再看电视，而是拿着手机去接受各种不同媒体讯息，所以他们公司的大方向是，已不是单单去设计及出产手机那么简单，而是要去设计切合人类情感需要的产品，去满足各种要求。这其实跟广告的未来发展很密切的，就是广告也需要跟着媒体的变化而去改变，不能固守于传统的平面或是影视媒体。」
对于来自大中华区的参赛作品未能在Cannes多拿奖，Polly的看法是：「有两点是很重要的，第一