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Aloft Beijing, Haidian to be the brand first
new hotel in Asia Pacific ¨C introducing Second Life to urban
market
Edit: Wendy Photos: by Aloft
Beijing
Aloha!
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Aloha! Starwood Hotels & Resorts
Worldwide, Inc.® (NYSE: HOT) and its much-anticipated new lifestyle
brand, aloft" hotels, brings the new twist in travel to Beijing,
the host city of 2008 Olympic and the capital of People¡¯s Republic
of China. As a Vision of W® Hotels, the aloft brand was formally
launched in Asia Pacific at the Hotel Investment Conference (HICAP)
in Hong Kong in late 2006, and is shaking up the lodging industry
with urban-influenced design, accessible technology, style and a
social atmosphere.
aloft Beijing, Haidian will be the first aloft
in Asia Pacific and will be joined by other sister hotels to be
opened in Sydney, Australia and Bangkok, Thailand. It is
conveniently located in the west of Beijing¡¯s Science and
University Town by the 4th Ring Road, and just 15
minutes¡¯ drive to the Olympics Stadium, Summer Palace,
Zhongguancun (China¡¯s silicon valley).
Creating a new ¡°sassy savvy space¡± attitude,
aloft Beijing, Haidian offers total sensory experience and features
186 urban-inspired, loft-like rooms and suites with 9ft ceilings
and oversized windows to allow for more natural light, leading edge
plug & play connectivity solution for multiple electronic
gadgetries such as PDAs, cell phones, mp3 players and laptops - all
linked to a large flat panel HDTV ready television for optimal
sound and viewing. The centerpiece of the guest aloft room is the
ultra-comfortable signature bed, and large stylish bathrooms that
complement the guest experience with oversized walk-in showers and
amenities created by bliss spa®.
In terms of dining, aloft Beijing will stay
true to its W heritage, offering atmospheric public spaces designed
to draw guests from their rooms to socialize and make friends.
Guests can read the paper, work on their laptops via hotel-wide
wireless internet access, play a game of pool or grab a drink with
friends at the relaxing communal lobby area re:mix and bar w xyz.
24/7 grab & go gourmet re:fuel serves an innovative menu,
offering sweet, savvy and healthy food, snacks and beverages to
grab & go, 24 hours a day, 7 days a week. For accommodate with
Asian customer, a Hong Kong style Cha Can Ting Nook with more than
30 kinds of dim sum will pamper the time-treasured travelers.
The fitness center re: charge and indoor pool
splash are designed as a true destination for those who are simply
looking for a pleasant respite during a busy day.
With business in mind, aloft Beijing, Haidian
also features 6 flexible meeting and function space tactic and a
roof garden yard fitting in any corporate small scaled event.
¡°We are confident in bringing in the
metropolitan mood and feel to Beijing, and extending the aloft
brand throughout China and Asia Pacific. This will be a unique
experience where a refreshingly designed guestroom meets a sassy
social interplay community. With our see green program, we also
empower each guest to make ecologically-responsible choices.¡± says
Madam Lei Zhang, the general manager of aloft Beijing,
Haidian.
aloft Beijing, Haidian will be part of an
integrated mixed-use complex including the Four Points by Sheraton
Beijing, Haidian Hotel and Serviced Apartments.