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The Buzz Word of the Day - Word of Mouth Marketing

(2012-01-02 14:11:17)
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The Buzz Word of the Day - Word of Mouth Marketing

The other day I read a lengthy sales letter online. The details I won't get into other than suffice to say cold marketing is a tough haul. The unlucky ugg boots outlet riverhead hit bg sap poured over $40,000 into a cold marketing campaign and saw so little return for his investment (it truly was pitiful), that I actually felt ugg boots wiki sorry for him.

Common sense tells us that a warm market is a ready market. It is so much easier to convert sales from warm marketing - rapidly turning them into a hot market of buying customers.

Word-of-mouth marketing, [also known as WOMM] encompasses a variety of subcategories, including buzz, blog, viral, grassroots, cause, influencer and social media marketing. You also need to include brand ambassador programs, work with consumer-generated ugg boots clearance sale media, and more.

WOMM (interchangeable with experiential marketing) is highly valued by product marketers. The sheer personal nature of the communications between individuals generates that added layer of credibility your product or service must have to be successful.

Statistical research bears out that individuals are more inclined to believe WOMM than other, more formal, forms of promotion methods. With experiential marketing, and that highly-in-your-favor one-on-one marketing, your listener is much more likely to hear your business message, and even more importantly, remember that message!

Take your business to the streets! Engaging people one-on-one, done properly with professionally trained brand ambassadors, is always more effective.

Just ugg boots sale clearance think about it... How many times have you bought a product solely based on ugg clearance the recommendation of a friend or family member? That simple act of one-on-one (word of mouth) praising of a product, you've got to agree, is your shoe in to increase your ROI.

The field of experiential marketing is wide open. For the advertiser, it is a must! And for those seeking work, with the right temperament and enthusiasm, employment as a brand ambassador may be just an email or phone call away.

Jeffrey Greer marketing agent of Market for Me, an SEO Consulting Firm represents Scott Thurston who invites you to explore the limitless possibilities of effective experiential marketing with ugg australia boots his team of highly trained brand ambassadors [http://www.streetsampling.com]. Visit StreetSampling.com today!

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