加载中…
个人资料
otfptfrd3819
otfptfrd3819
  • 博客等级:
  • 博客积分:0
  • 博客访问:1,465
  • 关注人气:1
  • 获赠金笔:0支
  • 赠出金笔:0支
  • 荣誉徽章:
相关博文
推荐博文
正文 字体大小:

Do Tricky Windows 8 Upgrades Help Microsoft?

(2013-01-09 08:17:52)
标签:

杂谈

From Wall Street Journal (blog) on Tue, 08 Jan 2013 14:41:00

Wall Street Journal tech columnist Walt Mossberg wrote today about his difficulties in upgrading existing Windows personal computers to the latest Microsoft operating software, Windows 8. Complications, of course, have advantages from Microsoft and its allies.

As Mossberg’s column indicates, what Microsoft and computer makers such as Hewlett-Packard and Lenovo would really like you to do is buy a new computer with Windows 8. Pretty please.

One perhaps unintentional benefit of complicated Windows 8 upgrades – which cost as little as $40 – is to spur people to give up on the old PC and head to the nearest Best Buy .

Any trickiness of upgrading also underscores how Windows 8, which launched in late October, is a break from Microsoft’s tradition of making its computer software work reasonably well with previous versions.

The biggest break is one flavor of Windows 8 — dubbed Windows RT and used in some tablet-style computers like Microsoft’s own Surface — can’t run existing versions of software you may have had on your home PC for years. In short, forget that copy of Quicken you have sitting on your desktop. It won’t work.

To be sure, analyst Al Hilwa of IDC cautioned that it’s always been tricky to upgrade to new versions of Windows. “Unless the manufacturer stands behind it, you are going to have to go hunt-down drivers whenever you upgrade, which, frankly is beyond most ordinary users,” Mr. Hilwa said in an email.

At a conference in November, Windows division financial chief Tami Reller said “upgrade momentum” for Windows 8 is outpacing that of Windows 7. “For as little as $39.99 you get Windows 7 made even better,” she said.

Of course if it’s hard to upgrade older computers to Windows 8, or if – as Microsoft says – the software’s features really shine best on new PCs, that’s all the better for Microsoft, for computer makers such as Dell, and for computer-chip companies such as Intel. They’re all hoping Windows 8 can help reverse a decade-worst soft patch in PC sales, as people have held off replacing old machines or opt for an iPad instead of a second computer in the den.

“You haven’t had a compelling reason to replace your old PC,” Dell Chief Executive Michael Dell said in an interview in October when Windows 8 launched. “Well, I think you just got one.”

But some industry data has indicated a slow sales start for Windows 8 PCs. Sales of Windows-powered notebook PCs fell 11% in the five-week holiday period ended Dec. 22, according to research firm NPD Group. The figures, based on sales numbers from retailers such as Best Buy Co., haven’t included sales of Microsoft’s own Surface tablet-style computer.

Microsoft on Tuesday disclosed the company has sold 60 million licenses for Windows 8, a trajectory the company said is “similar” to the prior version of Windows. The figure reflects sales to people who opted to upgrade older Windows-powered computers to Windows 8 (as Mossberg tried to do), and sales of Windows 8 software licenses to computer makers such as Dell, which then sell their PCs to the public. The figure therefore doesn’t directly indicate sales of Windows 8 devices to consumers and businesses.

The Windows 8 PC lineup includes a breadth of higher-priced PCs, including laptops and desktops with touch screens, which ramp up the cost, and therefore the sticker price, of PCs. That could bring relief to PC makers weary of consumers buying the cheapest computer they can buy.

But NPD said the average selling prices for Windows notebook PCs were $420 in the five weeks ended Dec. 22, up just $2 from the same period a year ago. (By comparison, the average price for an Apple MacBook rose $100 to $1,419.)

Działoszyński: nie ma pomysłów, by odwoływać szefa CBŚ by Rzeczpospolita on Tue, 08 Jan 2013 11:21:02

Unhappy Christmas for retailers by The Independent on Mon, 07 Jan 2013 16:44:27

DRC neutral force may be merged with UN mission: AU by AFP on Tue, 08 Jan 2013 14:30:00

For Nominees, Doubts About War Born in Vietnam by New York Times on Tue, 08 Jan 2013 13:51:45

L'USADA a refusé un don d'Armstrong by L'Equipe.fr on Tue, 08 Jan 2013 13:07:06

Back Home

0

阅读 评论 收藏 转载 喜欢 打印举报/Report
  • 评论加载中,请稍候...
发评论

    发评论

    以上网友发言只代表其个人观点,不代表新浪网的观点或立场。

      

    新浪BLOG意见反馈留言板 电话:4000520066 提示音后按1键(按当地市话标准计费) 欢迎批评指正

    新浪简介 | About Sina | 广告服务 | 联系我们 | 招聘信息 | 网站律师 | SINA English | 会员注册 | 产品答疑

    新浪公司 版权所有