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【财经新闻】Online Ad Revenue Continues to Rise

(2011-04-15 09:25:38)
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分类: 经济新闻

以上均为社员原创翻译,欢迎分享转载,未经本社同意,不得随意复制、抄录。谢谢合作! 

 

Online Ad Revenue Continues to Rise

在线广告收入持续增长

 from The New York Times 

 

 

Internet advertising revenue continues to rise, according to a report released Wednesday by the Interactive Advertising Bureau and Price water house Coopers.  互动广告局和普华永道在本周三发布的一项报告中称,互联网广告收入持续增长。

 

Advertising revenue for the full year reached a record high of $26 billion, a 15 percent increase over 2009. Revenue for the fourth quarter increased 16 percent to $7.45 billion from the same period last year and was the fifth consecutive quarter exhibiting growth.

2010年全年广告收入以160亿美元创下新的记录,比2009年上涨了15%2010年第四季度收入达74.5亿美元,与去年同比增长了16个百分点,并成为连续第5个季度保持增长。

 

“We are probably out of the woods when it comes to the impact of the great recession,” said Sherrill Mane, the senior vice president of industry services at the IAB.

国际调酒师协会负责行业服务的高级副会长谢里尔梅恩说:“谈到大衰退,我们也许已经走了出它带来的困境。”

 

 Despite a slight decrease in overall revenue share, search advertising was still the most popular ad format with $12 billion ad dollars spent in 2010, representing nearly half of the overall ad revenue.

尽管搜索广告在广告收入总量中所占的份额有所下降,但它仍然是最流行的广告形式。2010年,搜索广告收入达到120亿,占到总收入的将近一半。

 

For the first time, the report estimated the revenue for mobile advertising — including search and display ads delivered through tablets and smart phones — at between $550 million and $650 million.

这份报告首次对移动广告进行了评估,估计其收入在5.5亿到6.5亿美元之间。这其中还包括了针对平板电脑和智能手机投放的搜索广告和显示广告的收入。

 

Display advertising showed the fastest growth, with advertisers spending $10 billion dollars on video, banners, sponsorships and rich media ads. The category grew 24 percent compared to 2009. Classified advertising remained consistent at around 10 percent of total revenue and lead generation decreased to about 5 percent of total revenue for the year.

广告客户投放视频广告、文字链接广告、赞助广告以及富媒体广告的花费为100亿。与此同时,显示广告以最快的速度增长,比2009年上升了24个百分点。分类广告仍大约占到全年总收入的10%,而消费勘察收入所占份额则减少到了5%

 

Industries showing increases in their digital advertising spend included retail, packaged goods, health and pharmaceutical and travel and leisure. The telecommunications and technology industries showed decreases in ad spending.

零售业、包装消费品行业、健康医药行业以及旅游休闲业等实业公司增加了在数字广告方面的开销。通信及IT产业则减少了广告消费。

 

由于未能联系到本文作者,故不能支付相关报酬;请相关权利人尽快与我们联系以便支付相关费用。

 

                                                                                                                                                              Translated by川透社:饶方婧、魏文秀

                                                              当日责任人:潘岩岩  责编:郭欣

 

{欢迎关注分享川透社译稿 原创翻译}

Advices of the translation and assistance are warmly welcomed.

We are responsible for the imperfections that remain in the translation

and would welcome and appreciate any feedback from our readers.

 

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