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（2015年10月14日，/美通社/）全球雇主品牌领导者优兴咨询（Universum）的最新研究报告《Generation
Z Grows
Up》（Z世代在成长）表明，下一波“数字原住民”对未来持乐观态度，并且对创业非常着迷。
据悉，此报告是优兴咨询针对46个国家的约50,000名年轻人（出生于1996至2000年之间），进行了关于未来职业生涯、对工作的担心和对高等教育的态度及众多其它话题的调查而得的结果。
优兴咨询在此次调查中为雇主所取得的重要调查发现包括：
- 乐观精神：Z世代认为一切皆有可能；65%的受访者对未来抱有希望。
- 想要在工作中实现自身价值：近十分之四的受访者担心他们未来找不到符合自身个性的工作。这种想要在工作中“做自己”和表达自己个性的要求，是雇主必须留意到的重要情况。
- 上大学以外的出路：只有15%的受访者接受不去上大学的思想，但是有47%的受访者表示，他们“可能”会考虑参加工作而非进入高等院校的想法。由此对员工培训和培养进行投资成为了雇主们新的重要任务。
- 创业思想：有55%的受访者表示他们对开办属于自己的公司感兴趣——这一比例给人留下了深刻的印象，而且在新兴市场还要更高。大型国际化机构将如何招募和留住如此梦想创业的一代？
Universum Details Gen Z's Attitudes About Future
Careers
(Oct. 15, 2015,/PRNewswire/) Universum's latest research
report, Generation Z Grows Up, shows the next wave of digital
natives are optimistic about the future and fascinated by
entrepreneurship.
The global leader in employer branding, Universum surveyed
approximately 50,000 young people (born between 1996 and 2000)
across 46 countries about their future careers, fears about work,
and attitudes about higher education, among many other topics -
insights hiring companies can use to attract and retain the next
generation of digital natives.
Among Universum's top findings for employers:
- Optimistic spirit: This generation thinks anything is possible; 65 percent are hopeful about the future.
- Values at work: Nearly 4 in 10 fear they won't find a job that matches their personality. This desire to be themselves and express their personality at work is critical for employers to heed.
- University alternatives. Only 15 percent accept the idea of foregoing university outright, but 47 percent say they would "maybe" consider the notion of joining the workforce instead of pursuing college/university. Investing in training and development is a new imperative for employers.
- Entrepreneurial mindset. An impressive 55 percent say they are interested in starting their own company - a figure that's even higher in emerging markets. How will large global organizations recruit and retain this start-up generation?
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