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（2015年8月20日，/Hroot.com/）招聘专家瀚纳仕表示，在面试前做足准备不再是为了表现突出，而是为了不被淘汰。

“求职者若想要在面试中脱颖而出，还需提前了解应聘企业及面试官的背景。” 瀚纳仕亚洲区执行总监Christine Wright说道，“现在，不提前了解应聘企业和面试官只会让你名落孙山。在这样一个信息和社交媒体发达的时代，你很容易了解到这些信息，因此你实在没有理由不去做好这些功课，切莫视图在面试中虚张声势。” 

那么应该如何研究你将要应聘的企业呢？瀚纳仕分享了以下建议：

• 社交媒体：你需要在领英上搜索一下你所要应聘的企业和面试官。在微信、微博以及其他渠道上关注他们，确保自己能够时刻了解他们的最新动态。
• 网络调查：在网络上搜索该企业和面试官。就像在社交媒体上搜索一样，你要搜索企业的公开信息，包括近期管理层的任命、扩大或者新产品和新服务的发布。
• 企业官网：企业的官方网站会提供更细节的消息，更重要的是你可以从中了解该公司的文化。

(Aug. 20. 2015,/HRoot.com/) Researching a company before your job interview isn’t about standing out anymore. According to recruiting experts Hays it’s about keeping up and staying on the shortlist.  

“Not so long ago job seekers who wanted to stand out in an interview were advised to research the company and interviewer,” said Christine Wright, Managing Director of Hays in Asia. “Today however, not researching the organisation and interviewer sees you stand out for all the wrong reasons. In our information and social media age, where information is so readily available, there’s really no excuse for not doing your homework.” Hays warns job seekers against thinking they can bluff their way through an interview.

So how can you research an organisation and what should you look for? Hays shares this advice: 

• Social media: At the very least you should search for the organisation and your interviewer on LinkedIn. Follow them on we-chat, weibo and other relevant channels so you are up-to-date with their latest news. 
• Online search: Search for the organisation and your interviewer online.  Just like your social media research, you are looking for information about the organisation. This could include recent executive-level appointments, expansions or new products or services.
• The organisation’s website: An organisation’s website will give you more detailed news and – crucially – insight into its culture. 

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