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LinkedIn用大数据打造新工具帮助大学生择业

(2015-08-05 19:19:28)
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linkedin

大数据

择业

hroot

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分类: 行业新闻
(2015年8月5日,/HRoot.com/)全球最大的职业社交网站LinkedIn目前全球用户已经超过3.64亿,而且正在不断向高等教育行业拓展,并打造了系列新工具以帮助学生寻找合适的大学与职业,LinkedIn高等教育产品组的负责人Itamar Orgad日前表示:“我们正在努力优化手中的数据,从而更好地帮助年轻一代,规划他们的学业和职业。”

用户在LinkedIn上的信息包括他们念过的大学、专业、工作情况和技能等,每点击一次用户资料,实际上就会看出人们职业道路中的相似之处。LinkedIn采取策略吸引年轻用户,linkedin.com/edu提供的各种搜索工具就是其中的一部分(2013年该网站把用户的年龄限制从18岁下调到了14岁),这些用户最年轻的还在读中学。现在,学生成为了该网站增长最快的用户群。

同时,为了鼓励学生使用该网站,一些大学也成为了LinkedIn的合作伙伴。今年春季在加州大学戴维斯分校(University of California, Davis),该网站的代表帮助学生们创建了自己的用户资料,学校的摄影师也为他们拍摄了用户资料的大头照。另外,各大学也正在利用LinkedIn的服务,查询各自校友的工作情况。LinkedIn成功实现用大数据帮助学生设计自己未来的职业道路。

LinkedIn building new tools based on big data for students in their search for a career

(Aug. 5, 2015,/HRoot.com/) LinkedIn, the largest online professional networking site, now has more than 364 million users. Over the last two years, LinkedIn has been moving into the higher education industry, building an array of new tools for students in their search for a college and for a career. “A lot of decisions in life are not based on perfect data,” said Itamar Orgad, who leads LinkedIn’s higher education product team at its sprawling headquarters in Mountain View, Calif. “We are trying to optimize the data we have to better help the younger generation think about education and careers.”

The online professional networking site knows where most of its members — and there are more than 364 million of them worldwide — went to college, what they studied, where they work and what they say their skills are. each click essentially draws a picture of the overlapping pathways that people do follow through their careers. The various search tools on linkedin.com/edu are part of LinkedIn’s strategy to attract younger users, beginning in high school. In 2013, it lowered the required age of participants to 14 from 18; today, students are the network’s fastest-growing segment of users.

A handful of campuses have now partnered with LinkedIn to encourage students to use the site. Last spring at the University of California, Davis, representatives helped students build their profiles and a campus photographer took head shots for them to use online. Colleges themselves are using the service to find out where their alumni work.

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