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赛仕软件连续四年被Gartner誉为整合营销管理领导者

(2014-12-23 23:26:47)
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(2014年12月23日,/HRoot.com/)SAS连续四年入围《整合营销管理魔力象限(Magic Quadrant for Integrated Marketing Management)》领导者象限,其产品出色的执行力和战略中展现的宏观远见备受赞许。 

整合营销管理集合了营销全程中关键的四大要素,包括策略与运营、营销分析、多渠道执行和数字化营销智能功能。闭环营销涵盖策划、资源分配、立项、项目管理、试点、执行以及有助于优化未来营销流程的评估分析环节。业内专家认为:对于营销人员而言,最有效的整合营销解决方案一定是高度集成的。在过去的十余年间,SAS的营销解决方案经历了有机成长。2013年,SAS? 客户智能(SAS? Customer Intelligence)解决方案在美国、亚太和拉丁美洲地区实现了13%的销售增长,新增了200家客户。 

“客户体验已经迅速成为营销人员必争之地,”SAS客户智能营销经理Jonathan Moran说道,“连续四年获得Gartner的肯定,充分说明SAS客户智能解决方案是营销人员的最佳选择之一,能够帮助他们将数据、分析和营销流程整合到一个集成的决策平台,驱动业绩增长。” 


Gartner认为整合营销管理领导者们的卓越之处在于:客户们通常会首选它们的解决方案作为支撑大多数营销活动开展的平台。领导者们足以拓展整合营销功能的深度和广度,能够清楚地表达商业主张,让营销者,特别是首席营销官和营销经理明白软件可以实现的商业价值。 

SAS还被Gartner评为CRM多渠道活动管理和营销资源管理领域的领导者。在Forrester Research发布的《The Forrester Wave:2014年第三季度跨渠道营销活动管理平台》报告中,SAS公司在现有产品评比中获得各大厂商中的最高分。 

SAS a leader in Gartner’s 2014 Integrated Marketing Management Magic Quadrant 

(Dec. 23, 2014,/HRoot.com/) For the fourth consecutive year, SAS is a Leader in Gartner Inc.'s annual Magic Quadrant for Integrated Marketing Management. SAS earned its place in the Leaders quadrant for its recognized ability to execute from a delivery perspective as well as its completeness of vision from a product strategy perspective. 

Integrated marketing management (IMM) supports the marketing process from start to finish by integrating four main components – strategy and operations, marketing analytics, multichannel execution, and digital intelligence capabilities. The closed-loop marketing process extends through planning, resource allocation, creation, project management, piloting, execution and ultimately, evaluation and analysis that helps optimize future marketing processes and campaigns. Industry experts agree: the most effective IMM solution for marketers’ is one that is integrated – and we believe this positions SAS well based on the organic growth of its marketing solutions over the past 10 years. 

“Customer experience is fast becoming the next competitive battleground for marketers,” said Jonathan Moran, Customer Intelligence Marketing Manager at SAS. “We feel Gartner’s recognition of SAS as a leader in IMM for the past four years positions SAS? Customer Intelligence as one of the best options to help businesses combine data, analytics and marketing processes into an integrated decision platform to drive profitable business growth.” 

According to Gartner, "Leaders in the IMM market have clients that have adopted their solutions as the primary vendors and platform to support most marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives." 

This year SAS has also been named a Leader in Gartner’s Magic Quadrant for CRM Multichannel Campaign Management, a Leader in Gartner’s Magic Quadrant for Marketing Resource Management, and a leader in The Forrester Wave?: Cross-Channel Campaign Management Platforms, Q3 2014. 

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