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智联招聘深度解读中小企业最佳雇主

(2014-12-22 18:02:53)
标签:

智联招聘

中小企业

雇主

hroot

人力资源

分类: 行业新闻

(2014年12月22日)近日,被誉为人力资源行业“奥斯卡”的智联招聘2014中国年度最佳雇主评选活动在三亚圆满落幕。值得注意的是,中小企业品牌建设意识有了长足的进步,在雇主品牌建设方面的优异表现仍值得求职者及社会的关注。

 

在本次的评选中,千色店、博克软件有限公司、锤子科技、欣网视讯、快钱支付、广田集团、暴风影音、芬尼克兹、三源特种建材、品友互动等企业荣获最佳中小企业称号。其中,暴风影音、锤子科技、芬尼克兹、千色店均为连续两届上榜。
  
如今,创新创业的商业环境日趋完善,中小企业的发展和机遇都吸引了许多求职者,特别是大学生求职者。关注中小企业的雇主品牌更多是关注商业趋势潮流,关注社会新兴的创业企业和中小企业是如何打造雇主品牌,吸引求职者,进一步了解社会价值观的变化。


同时,中小企业虽然在硬件和软件方面和大型知名企业相比有一定差距,但他们突破限制,创造了有企业独特特色的品牌文化,努力为员工提供更好的物质支持和精神帮助,建立起超越企业品牌的雇主品牌,吸引到了一部分求职者。众所周知,人才对于中小企业的发展至关重要,而中小企业的品牌知名度常常无法与大型企业抗衡,通过雇主品牌建设,这些企业能更好地吸引更多优秀人才,从而帮助企业取得快速的发展。
 
此外,通过对中小企业雇主品牌的分析,还能够近距离观察求职者对自身职业规划,以及对企业文化需求的变化。在中国年度最佳雇主的调查过程中,智联招聘对社会大众以及中小企业在职业诉求上进行了对比。调查结果显示,中小企业员工在职场拼搏进取的意识要强于普通社会大众。在“获取生活与工作的平衡”和“获取安全感和稳定感”方面,中小企业员工低于普通社会大众。在“实现自我”“接受竞争性的挑战”方面分别高出7%和5%。这些对比都充分表明,中小企业员工对于未来的职业规划更加偏重个人的提升。

 

Zhaopin.com China Best SME Employer Award 2014: Today's SME Employee Values Competition and Opportunity Over Job Security


(Dec. 22, 2014, /PRNewswire/) Zhaopin.com China Best Employer Award 2014, renowned as the "Academy Awards" of China's human resources sector, came to a successful conclusion in Sanya. Most notably, small- and medium-sized businesses (SMEs) have shown a significant improvement in their branding awareness. Employers' efforts on brand-building are worthy of attention of job seekers and the general public.

 

1000Color, Perficient China, Smartisan, Nanjing Xinwang Tech, 99bill.com, Shenzhen Grandland Decoration Group, Baofeng.com, PHNIX, SanYuantc, and IPINYOU were all deemed winners of the Best SME Employer Award, among which, Baofeng.com, Smartisan, PHNIX and 1000Color have won the award for the second year in a row.

 

Development potential of opportunities in SMEs, which stimulates innovation and entrepreneurship, are attractive to many job seekers, particularly college graduates. Keeping an eye on an SME's employer brand is a way to learn more about business trends, a way to know how start-ups and SMEs build their employer brands so as to attract job seekers, and a way to learn more about changes in social values.


Though there is a gap between SMEs and large well-known enterprises in terms of software and hardware, many SMEs have broken with convention and created their own unique brand culture. They provide employees with better material benefits and emotional support, while building an employer brand that can be more meaningful than a business brand. It is a given that talent is critical to the development of an SME. And building an employer brand enables SMEs to attract more talents and accelerate the growth of business as well.

 

Furthermore, analyses of the employer brand of SMEs can reveal trends in how people entering the job market are changing their career goals and expectations of a company's corporate culture. In the 2014 China Best Employer Survey, Zhaopin.com compared the expectations between the general public and employees of SMEs. It showed employees of SMEs are more ambitious in career goals than the general public and less concerned with seeking a life/work balance and with job security than the overall average. On "self-realization" and "accepting competitive challenges," the scores of employees of SMEs are 7 percent and 5 percent higher, respectively. These comparisons fully demonstrate that employees of SMEs focus more on their own self-improvement when considering their future career.

 

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