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（2014年12月11日，/HRoot.com/）全球领先的专业招聘集团招聘专家瀚纳仕最新调研揭秘了2015年十大人才趋势： 

1. 数字营销领域快速发展： 2015年，具备数据分析经验或消费者观点及市场研究背景的营销人员将拥有大量工作机会。 

2. 网络行业蓬勃发展： 2015年，我们将看到用户界面与前端网络开发员以及具备iOS和安卓技能的移动应用开发员拥有大量需求。其他所需技能包括PHP、JavaScript、 SaaS、Crawler、 .NET、 Java和UI/UX。 

3. 云技术的重要一年：随着互联网技术的发展，2015年将成为云计算的重要一年。各个公司都在讨论如何实施云战略，这将为经验丰富的云计算架构师与工程师创造大量需求。 

4. 大数据投资：专家一致认为，“大数据”以及正确的数据挖掘技术将为公司提供有关客户及员工的重要新观点及可预测模式，从而加强公司的决策制定并赢得更大的竞争优势。 然而，中国目前缺乏将数据转换为可行观点的人才，因此许多公司希望我们能够从海外引进此类人才，尤其是美国。市场对此类专业人才的需求将在2015年持续增长。大型IT公司以及设有专门进行投资数据分析的市场营销部门的公司都非常需要具备大数据经验及咨询背景的人才。 

5. 合规是一个热门话题：2015年政府将继续加大反腐力度，因此合规人才拥有大量需求。中国还将在2014年APEC峰会后与美国建立紧密联系，这也将进一步刺激市场对合规人才的需求。 

6. 对生命科学领域的销售与营销人才需求增加：随着越来越多项目与产品的推出，市场对初中级销售及营销人员的需求不断增加。由于合适人才短缺，那些拥有五至八年工作经验的应聘者将有望获得薪资增长。 

7. “西部开发”战略：许多制造公司开始重新思考他们的‘西部开发’战略。尽管他们可以享有本地税收政策的优惠，然而由于本地就业市场不够灵活，公司的运作效率远远低于东部沿海及华南地区。西部开发也使得二三线城市对工厂经理、运营总监、项目经理以及采购总监的需求持续增长。 

8. HR业务合伙人继续热门：对于大部分正在发展与已经成熟的公司而言，拥有HR业务合伙人的观念仍然非常热门。2015年，具备敏锐的商业触觉及战略观点的HR人才仍是合伙人一职的热门人选，尤其是目前许多公司都正在实施组织变革。 

9. 网络教育是一个最新趋势：网络教育学习模式吸引着来自许多教育机构的大量投资。我们相信，在新一年度中，从事网络营销解决方案的相关专家将拥有大量需求。 

10. 快速消费品市场更加稳定：2015年，由于该领域的大型企业力求发掘新的商机并增加员工人数，中国的快速消费品市场将变得更加稳定。许多外资企业决定在中国开设新的业务与公司，并将为业务开发、内部重组与市场营销职位招聘资深专业人才。 

(Dec. 11, 2014,/HRoot.com/) The latest survey conducted by recruiting experts Hays reveals the top 10 talent trends for 2015: 

1. Digital marketing on the rise: In 2015 we will see a high number of jobs for marketers with data experience or a background in consumer insights or market research.  

2. Booming Internet industry: In 2015 we’ll see  high demand for User Interface and Front-end Web Developers, and Mobile Developers with iOS and Android skills. Other skills in demand will include PHP, JavaScript, SaaS, Crawler, .NET, Java and UI/UX. 

3. Big year for cloud technology: With the advance of Internet technologies, 2015 will also be a big year for cloud computing. Many different firms are discussing how they can implement cloud strategies and this will create demand for experienced Cloud Architects and Engineers.  

4. Investment in big data: Experts agree that “big data”, alongside the right data mining technology, can provide unprecedented new insights and predictive patterns into both customers and employees, leading to improved strategies and competitive advantages. 

5. Compliance is a hot topic: Compliance professionals will be in high demand in 2015 following the Government’s efforts to crack down on corruption levels. China is also building closer cooperation with the USA after the 2014 APEC Summit, and this will further stimulate demand for compliance related professionals. 

6. Rising demand for Sales & Marketing talent in life sciences: The growing number of project and product launches will create high demand for junior and mid-level sales and marketing staff.  As suitable candidates are in limited supply, salaries will increase for those with five to eight years of experience.  

7. “Go west” strategy: Many manufacturing companies are starting to re-think their ‘go west’ strategy. Although they may enjoy the benefits of the local tax policy, the inflexibility of the local labour market makes the operation far less efficient compared to the East Coast and South China regions. The move west resulted in an increase in demand for Plant Managers, Operation Directors, Project Managers and Purchasing Directors in Tier 2 and 3 cities. 

8. HR business partners still popular: The concept of having an HR business partner is still popular for most developing and developed companies. HR professionals who have strong business awareness as well as a strategic view will remain highly sought after in 2015 for partner roles, especially as many companies are currently undergoing organisational change.  

9. Online education is a new hot trend: The online education learning model is attracting significant investment from many educational organisations. We expect related experts in online marketing solutions to be in high demand throughout 2015. 

10. FMCG market stabilises: China’s FMCG market will become much more stable as large companies in the sector look for new business opportunities and add headcount in 2015. Many foreign companies have decided to start up new businesses and offices across China and will hire senior professionals for business development, internal restructuring and marketing positions. 

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