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智联招聘营收超预期增长22.6% 职业发展平台转型深化

(2014-11-13 23:47:27)
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(2014年11月13日,北京)国内领先的职业发展平台智联招聘集团今日公布了截至2014年9月30日的2015财年第一财季未经审计的财报。财报具体数据显示,智联招聘2015财年第一季度(2014年7月-9月)总营收达到2.935亿元人民币(约合4,780万美元),同比增长22.6%,大幅超出分析师预期,同时也超出了公司自身2.7-2.8亿元人民币的营收预期;净利润为5,990万元人民币(约合980万美元),比去年同期大幅增长26.8%;毛利率为92.8%。 

在上市后首次发布的2014财年业绩时,智联招聘对2015财年第一季度的预期是2.7-2.8亿元人民币的营收,而此次财报显示,智联当季实现营收2.935亿元人民币,比公司此前预期区间的上限高出了1,350万元人民币,更远超华尔街4位分析师营收2.6891亿元人民币的平均预计。截止到11月12日纽约证券交易所收盘,智联招聘股价在常规交易中上涨1.60美元,报收于16.00美元,涨幅为11.11%。 

校园业务增长显著 

按照业务来看,智联招聘第一财季校园招聘服务营收为人民币1,470万元(约合240万美元),比去年同期的人民币1,210万元增长21.0%。对此,智联招聘CEO 郭盛表示:“智联招聘校园招聘服务营收的增长,主要由于公司为雇主用户组织和完成的校园招聘活动的数量增加,而这些雇主都争着吸引人才。校园业务是智联招聘打造职业发展平台中重要的一环。智联招聘在校园业务方面做了多方面努力,已经连续两年与央视新闻频道合作了“就业有位来”大学生就业公益活动。今年的第三季活动上线两周以来,已有约5200家企业为毕业生提供了超过20万个就业岗位。”“未来,智联将继续推进校园业务,并深化职业发展平台的转型,为用户提供最精准的职业匹配服务,帮助每一个人才对口每一个岗位需求,真正实现人才市场的桥梁功能。”郭盛说。 

纵深中高端 发力垂直招聘市场 

智联招聘自上市之初就确立了从传统招聘网站向职业发展平台转型,在愈发激烈的市场竞争中开创新的平台模式。上市半年后,智联的动作频频,从深度和广度上逐渐拼齐这块拼图。 
深度方面,智联招聘通过发布“智联卓聘”,纵向补位高端人才市场。作为智联旗下的高端垂直招聘网站,智联不仅找准了中高端求职者被动求职的特点,为目标用户打造了“让工作来找你”的求职平台,同时还与英孚、达内等教育机构达成合作协议,为中高端求职者提供测评和培训两项服务,打造中高端求职者的职业发展平台。 

布局南方 瞄准三四线城市中小企业 

广度方面,智联招聘上市后,便积极向南方扩展、向三四线城市扩展、向中小企业扩展,客户量强劲增长。日前,智联招聘正式在苏州科技城揭牌了其南方营销互动中心,继在收购总部位于深圳的中国人才热线后再度南下,意在打破区域限制,更好地为华东、华南地区三四线城市的大量中小企业提供服务,在全国范围内打造职业发展平台。得益于公司针对中小型企业的差异化经营策略,智联招聘独立雇主数强劲增长。第一财季中的独立雇主数为264,978个,比去年同期增长 28.3%。 

智联招聘CEO郭盛表示:“中国正在从制造业向服务业转型,这为市场带来了巨大的岗位需求,尤其是在低线城市的中小型企业。智联招聘正是抓住了这一趋势,在苏州成立了南方营销互动中心,继续开展扩张地域业务以及获取新用户的战略。“此前智联招聘在大企业的中端白领招聘方面已经有着很好的基础,借助这一优势,智联招聘在积极发展中高端平台的同时,也放眼于增长迅速、有着大量职位需求的中小企业。目前,在智联招聘的客户构成中,中小企业占到客户数量的90%以上,收入贡献在70%以上。中小企业已经是智联的重要客户群,也为智联招聘贡献了主要增量。郭盛还表示:“未来几年,从战略上看,我们会继续发展核心在线招聘业务,同时校园、测评、培训等新兴业务也会重点发展,为招聘企业和求职者提供更全方位的产品和服务。” 

Zhaopin.com reports first quarter fiscal year 2015 financial results 

(Nov.13, 2014, /PRNewswire/) Zhaopin.com (NYSE: ZPIN), a leading career platform in China focused on connecting users with relevant job opportunities through their career lifecycle, today announced its unaudited financial results for the first quarter ended September 30, 2014. 
Financial Highlights 
  • Percentage growth metrics refer to first quarter of fiscal year 2015 ("Q1 FY15") compared to first quarter of fiscal year 2014 ("Q1 FY14") 
  • Total revenues increased 22.6% to RMB293.5 million (US$47.8 million), exceeding the upper end of the Company's revenue guidance by RMB13.5 million (US$2.2 million)  
  • Online recruitment services revenues increased 23.2% to RMB252.8 million (US$41.2 million) 
  •  Gross margin was 92.8% compared to 93.0% during Q1 FY14  
  •  Gross profit for Q1 FY15 was RMB268.3 million (US$43.7 million), an increase of 23.8% from RMB216.7 million for Q1 FY14. 
  • Net income increased 26.8% to RMB59.9 million (US$9.8 million)  
  •  Non-GAAP net income increased 19.5% to RMB68.4 million (US$11.1 million)  
  • Basic and diluted net income per ADS were RMB1.18(US$0.20) and RMB1.06(US$0.18), respectively  
  • Non-GAAP basic and diluted net income per ADS were RMB1.34(US$0.22) and RMB1.22(US$0.20), respectively  
  • Total cash was RMB1.5 billion (US$245.8 million or equivalent to cash per ADS of US$4.8) as of September 30, 2014 

Online recruitment services revenues for Q1 FY15 were RMB252.8 million (US$41.2 million), a 23.2% increase from RMB205.2 million for Q1 FY14. The increase was primarily driven by growth in the number of unique customers using the Company's online recruitment services. The Company served 264,978 unique customers during Q1 FY15, representing a 28.3% increase compared with 206,579 unique customers served during Q1 FY14 driven by increased efforts to acquire and retain customers and growing usage of the internet as a recruitment channel by employers. As anticipated, average revenue per unique customer ("ARPU") decreased 3.9% during Q1 FY15 as compared to Q1 FY14 primarily due to the addition of new customers, who generally purchase introductory and lower-priced services at first. The growth in unique customers is a result of the Company's strategic focus on continued geographic expansion and acquisition of new customers, particularly across lower-tier cities. 

"I am pleased to report another solid quarter of growth with total revenue exceeding the upper end of our guidance range," commented Mr. Evan Guo, Chief Executive Officer and Director of Zhaopin. "We served 264,978 unique customers during Q1 FY15 which represents a 28.3% increase from Q1 FY14, as our business continued to gain momentum. Growth was driven primarily by our focus on the expansion of small-and medium sized enterprise ("SME") customers in both existing and new geographies. We recently opened a call center in Suzhou which should further increase customer growth momentum by providing us with a highly cost-effective way to penetrate into lower-tier cities and better serve SMEs. This directly complements and further strengthens our leadership position in southern China following the acquisition of CJOL.com in Shenzhen in June 2014." 

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