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（2014年2月6，/中国经济网/）据国际咨询公司埃森哲和英国经济学家智库的一项联合调查显示，尽管新加坡的企业总裁与总监级高管人员对今年的业务展
望持谨慎乐观的态度，但是不断上涨的成本挑战，也影响了他们对企业发展前景的信心。调查报告指出，半数以上受访的新加坡企业高管对全球经济2014年的展
望表示乐观，其中56%对新加坡的经济感到乐观，75%对企业自身业务的增长表示乐观。这些受访者普遍对新产品的开发表示关注，其中有77%的受访者表示
自己的企业打算增加2014年的研发经费，以支持创新努力。在新加坡，人力资本是主要的投资领域,调查显示2014年多数企业表示将增加新的人手，反映了
整体商业信心的上升。与亚太其它市场高管不同的是,新加坡的受访者最担心的是原材料成本和高昂的资本成本，认为这将是他们企业今后12个月所面对的最大风
险。与此同时，新加坡的受访者还认为，工资成本的下降是提高新加坡竞争力的最重要因素。
Accenturesurvey: business confidence is being tempered by cost challenges in Singapore
(Feb.6, 2014,/ www.ce.cn /) C-suite executives in Singapore are cautiously optimistic on the domestic economic outlook and their organisations’ prospects for growth but challenged by rising costs, according to new research by Accenture and the Economist Intelligence Unit (EIU). The latest report “CEO Briefing 2014 - The Global Agenda: Competing in a Digital World” was based on the survey conducted by EIU with 1,041 C level executives across 20 countries and 11 industries, including five countries in APAC. According to the survey, 44% of Singapore executives said they that they were pessimistic on the domestic economy. Meanwhile, 56% expressed optimism on the domestic economy and 75% were optimistic about their own organisation’s growth. Overall, they were slightly less bullish than their APAC peers. While Singapore executives may be generally optimistic about the economic outlook, the research shows that confidence is being tempered by concerns around rising costs. In contrast to their APAC peers, who are mostly concerned with recession in key markets and competition from new market entrants, Singapore executives cite raw material costs and the high cost of capital as the biggest risks facing their companies over the next 12 months. They also rank less expensive labour costs as the most important factor for increasing Singapore’s competitiveness.
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Accenture
(Feb.
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