加载中…营销中的英文缩写全称及解释110206
(2011-02-06 21:39:57)
标签：
杂谈 |
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A |
A city | From A C N data:Qingdao.Dalian,Chongqing and the provincial capital except 4 key cities,total 30 cities.来源于CAN数据：除去4个Key city之外的省会城市，加上青岛，大连，重庆共30个。 |
| ABCD | 实地辅导流程 | |
| A C |
Account客户 | |
| AP | Accounts payable应付帐款 | |
| AR | Accounts receivable应收帐款 | |
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B |
BDF | Business Development Fund生意发展基金 |
| BCD city | From A C N data:County and Town来源于CAN数据：地县级城市及乡镇 B city:204 C city:429 | |
| Beingmate | 生命伴侣 | |
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C |
C&D rebate | Coverage and Distribution Rebate分销覆盖奖励 |
| Cash and Carry |
现购自运客户Larger than 5000 sqm or have >=15 cash counter大于5000平米或有15个收银台。 | |
| CATMAN | Category Management品类管理 | |
| CC | Cash Counter 收银台 | |
| CCFOT | Customer case full on time 客户订单满足率 | |
| CCS | category channel strategy品类渠道策略 | |
| C&B | Compensation&Benefits薪酬与福利 | |
| C.I | Consumer insights消费者调研 | |
| CRM | customer Relationship Management客户关系管理 | |
| CM | Customer Marketing客户渠道发展 | |
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D |
DT | Distributor经销商 |
| DSR | Distributor Ssles Representative经销商分销员 | |
| D.R | Direct Retail直供零售 | |
| DSO | Days of sales outstanding=Monthly sales/AR*30应收帐款销售折算天数=月销售额/应收货款*30 | |
| DM | Direct Mail邮报 | |
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E |
E | East 东区 |
| ERC | Efficient rate of call拜访有效性 | |
| FAB | 特征\特性\利益,因为…所以…对您来说… | |
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F |
FMCG |
Fast Moving Consume 快速消费品 |
| FWS | Feeder Wholesaler 二级批发商 | |
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G |
GE | 堆头 |
| GTN | Gross-to-net毛至净 | |
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H |
Hypermarket | 大卖场>=15 cash counter >=15个收银台 |
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I |
InterCom | Inter-Communication Meeting内部沟通会议 |
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K |
KAM | Key Account Manager重点客户经理 |
| KPI | Key performance Indicator主要业绩指标 | |
| KA/JBP | Key account Joint busniess plan 重点客户联合生意计划 | |
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L |
Lotus Notes | The mail system and database电子邮件系统 |
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M |
Market Hygiene |
产品质量 |
| MT |
Modern Trade 现代渠道 | |
| MTD | Month to date 截止当月月销售的业绩 | |
| MDD | |
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| MDR | Merchandiser陈列员 | |
| MOQ | Minimum Order Quantity 最小订单量 | |
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N |
N | North北区 |
| Ntl | Natioal 全国 | |
| Ntl MT | Natioal Moder Trade全国现代渠道 | |
| Ntl TT | Natioal Tradintional Trade全国传统渠道 | |
| NDC | National Distribution Center 全国分发中心 | |
| NVO | Non Variable Overheads固定费用 | |
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O |
OOS | out of stock没有库存,缺货 |
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P |
Promotion Grid | 促销品计划表 |
| 3PLP | Third Party Logistics Party第三方物流中心 | |
| P&L | Profit and loss statement利润表 | |
| PowerUser | A person is experienced in SAP application/function SAP主要用户 | |
| PDP | personal development plan 个人发展计划 | |
| PJP | Permanent journey plan 固定拜访路线 | |
| PWP | promotion work plan |
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| POP | point on purchase 购买点、售点、终端 | |
| POP | ＰＯＰ(Point Of Purchase)本来是指商业销售中的一种店头促销工具，其型式不拘，但以摆设在店头的展示物为主，如吊牌、海报、小贴纸、大招牌、实物模型、旗帜等等，都是林立在ＰＯＰ的范围内。 | |
| POSM | Point of Sales Materials
辅助销售材料，例如吊旗，跳跳卡，冰箱贴，地贴店招，横幅，海报，宣传单张，价格牌，瓶颈标签，吊牌等，促销纪念品、现场销售派送品、免费试用品等，堆头，促销台等 |
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Q |
QBP | Quarterly business Plan季度生意计划 |
| QC | Quality Control质量控制 | |
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R |
RE | Retail Environment 零售环境 |
| RDC | Regional Distribution Center区域分发中心 | |
| ROI | Rate of Investment投资回报率 | |
| Role Play | role play 角实扮演 | |
| R&R | Role and Responsibility工作职责 | |
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S |
Sub-Distributor | 二级分销商 |
| SOB | Share of Business生意占比 | |
| SLOB | 滞销，残损及超期货品 | |
| S | South南区 | |
| SAMA | Sales&Marketing Alignment Meeting销售部与市场部沟通会议 | |
| SOS | Share of shelf货架占有率 | |
| SOI | Sales off-take & inventry进销存 | |
| SPD | Steven-Five Personality Discipline性格修炼 | |
| Small Supermarket | 中型超市<4 cash counter <4收银台 | |
| SKU | Stock Keeping Unit存货单位 | |
| SPI | Selling price Increase |
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T |
TBC | TO be conformed待定 |
| TT | Traditional Trade 传统渠道 | |
| T&C | Terms and Conditions 合同及条款 | |
| TG | 端架 | |
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U |
User ID | Your identity to sign the computer system用户帐号 |
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V |
Value Share | 销售额占比 |
| Volum Share | 销售量占比 | |
| VAT | Valuble add tax增值税 | |
| VMI | Vendor Management Inventory供应商管理库存 | |
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W |
W | West西区 |
| WTD | Weighted Distribution加权分销 | |
| W/S | Wholesaler批发商 | |
| W/H |
Warehouse库存 | |
| WS JBP | wholesaler joint busniess plan 批发商联合生意计划 | |
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Y |
YTD | Year-to-date:The performance of a specific subject(sales volume.sales$.profitetc)from January until the latest month截止当月的全年业绩 |
| YTG | Year-to-go:The specific performance required(sales volume.sales$.profitetc)from the current month to the end of December to meet the pre-determined Budget从该月到年底待完成的业绩指标 | |
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