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模糊的新闻用语是肤浅的

(2011-03-11 22:50:49)
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杂谈

Fuzzy news language is misleading

 

 

 

       Using fuzzy language in mass media is misleading. The denotation of the word "red" could be "wedding, celebrations, progress, revolution and patriotism”," but it has many negative connotations in Chinese news language today. Last week, Global Times reporter Huang Jingjing deliberately uses the word “red” to report the launch of commercials-free Chongqing satellite TV as “Old 'red culture' hyped via satellite, ”which stirs up an emotional but inaccurate imagination about the move taken by Chongqing satellite TV.

       In an attempt to follow the examples of NHK, BBC and PBS, Huang Qifan, mayor of Chongqing, told the press, “Chongqing Satellite TV has stopped airing commercials to provide its audience with more news, in-house cultural programs, public service announcements while reducing the time of soap operas with the aim of providing more educational programs and sophisticated culture to the public.”

        Among the 3,000 TV channels in China, Chongqing is taking a bold step to launch the country’s first public TV channel without commercials and with less entertainment.

       There is paradox in Chinese journalism. Most people in the West would believe that the Chinese press is a business of propaganda. But reality show that the Chinese media landscape is almost totally dominated by   entertainment. The most popular media, whether controlled by the government censors or by the businessmen, are doing everything possible to get attention and make money by entertaining people with sensational news, opinions in addition to cheaply made soap operas and gaudy TV shows. 下载MP3

Most Chinese TV channels, which are desperately in need for commercials for survival, are eager to form a partnership with the businessmen. Under the partnership between the TV channels and the commercials, the news and views are merely the fillers for the time between commercials. The TV channels in China see itself more as a culture between commercials than as a role of providing accurate information to the public. Many Chinese TV channels capture viewers’ attention with sensational pictures about violence, bloody scenes, celebrity scandals and movie stars.

Despite the high-sounding slogans of being watch-dog and social conscience many Chinese media clamored, many of them are not practicing real journalism, but journalism between commercials or you may call it pseudo journalism. In the journalism between commercials, the audience is regarded as something to be misinformed, misled and manipulated. People are investing their time, attention and trust in something they believe are journalism. But they are not real journalism. For example, the timely but superficial live satellite news connection is replacing thoughtful, complete and in-depth reporting. The never-end broad array of talk shows by the star commentators and the star opinion marketer are replacing well-thought, well-researched, balanced and diversified opinions.

In order to attract more viewers, many Chinese TV channels have changed news into talk shows, presenting opinions as news. The talk show programs loaded with strong opinions are very popular. From a business perspective, this is the best business model because the production cost is nothing comparing to the production cost of one-hour news program. If a media presents opinions which are identical with the public sentiment and emotions, the media would win the hearts and minds of more audiences. In the end, it wins the support of advertisers.

       Unlike entering the career of being a medical doctor or a lawyer, people do not have to pass an exam or get a license to become a TV journalist in China. The threshold for the career is so low that many people take up the job simply for a living. Most Chinese TV journalists are working against the time for getting sensational news stories in order to fill the time between commercials and make a living.

Many Chinese TV channels refuse to hire senior journalists. The media management fear that the veteran journalists will stick to the core values of journalism, for example, double-check and fairness in reporting. Many TV producers like hiring young journalists who cherish sensationalism and dares to report with one-sidedness, exaggeration and even fabrication. There are also economic reasons for refusing senior journalists. Employing a veteran journalist will cost the owner to pay more than hiring a young journalist who just graduates from the college.

When some young Chinese journalists were cheered by the TV viewers for their brave investigative reports defending the rights of the poor farmers, laborers and homeless people, the low-paid reporters are themselves becoming homeless people, working without a sense of professional loyalty and professional pride.

Many TV producers keep urging journalists to use hidden cameras to do an interview. Audiences like this kind of news stories that catch their eyeballs and this can also help for the media get maximum advertising. But no one pays attention to the safety of journalists. Some media owners feel happy when their reporters, for some reason, have conflicts with the government or police. The media itself could make this event into a big news event and get more respect, reputation and a bigger market.

In the past, the viewers could sit in front of a TV set and watch a channel for hours. But today, people keep changing channels with the remote control until a picture of a celebrity, bloody killings, wars, a funny talk show, or a pornographic content appear on the screen. The commercialization of TV channels and the competition to be the first to report a news story have paved the way for prosperity of bad journalism — biased, inaccurate, one-sided, unchecked news reporting along with spreading hatred and screaming journalism.

 

   

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