加载中…
个人资料
北京特许经营权交易所
北京特许经营权交易所
  • 博客等级:
  • 博客积分:0
  • 博客访问:12,770
  • 关注人气:13
  • 获赠金笔:0支
  • 赠出金笔:0支
  • 荣誉徽章:
相关博文
推荐博文
谁看过这篇博文
加载中…
正文 字体大小:

交易所是一个连接接国外企业和中国投资人的平台

(2011-07-03 22:54:25)
标签:

刘文献

投资人

《中国日报》

时尚品牌

大连国际

杂谈

交易所是一个连接接国外企业和中国投资人的平台

刘文献院长

很多中国的投资人,有大笔的资金。另外一些跨国的加盟商,有很多知名度高,而且很好的品牌,但是他们之间很难达到沟通合作。就算他们联系上了彼此,依旧存在着可靠性和质量性的问题。

正因如此,刘文献院长率领特交所的专业团队浮出水面。刘院长是中国特许经营的第一人。在过去的一年,北京特许经营权交易所提供了一个大的平台个所有的投资人。连锁经营模式在中国和一些行业中非常普遍,比如:快餐,咖啡厅和酒店。2010年中国已经有不少于400,000家连锁经营企业。根据调查,在将来的5年里,还将继续增长10%-20%个点。

许多国外的品牌希望在中国通过更多特许经营人去扩大和帮助是他们的产品和服务更加多元化。一些中国的投资人同样也想投资国外的品牌。

刘文献院长说:“越来越多的投资人在需找好的连锁项目去投资。引进更多国外的知名品牌会帮助中国建立更多各种各样的市场。”

北京特许经营权交易所正是一个为经销商和特许经营人服务和保障的平台,他说。许多加盟商都必须考虑,尤其是在产品的是否质量信誉和是否有足够多的资金。这些都是加盟商最决定时候的重要依据。

刘文献院长说: 中国的投资人最担心的就是经销商的可靠性。 “他们都怕被骗到”刘院长说许多中国的企业家都是试着先投资一些比较小和大众化的代理,然后再采取作报告的形式调差这些代理商。但是这些是远远不够的。

刘文献院长说: 应该更多的做些市场调查,必要的时候,可以组织一下海外考察团。了解到更多代理商的消息与资料。这样可以减轻新公司的困难。北京特许经营权交易所就有很多各种各样的案例供大家参考。其中一个就是大连的IBAC, 这是一家中国新的时尚品牌。IBAC与大连国际的服装论坛协会,一个年刊国际的的事件主办由中国商务部,大连政府。国外时尚品牌,国际商业咨询理事会介绍中国能举办大连国际化的展览。由 IBAC 介绍给中国的品牌是由政府进行许可验证的。IBAC为中国引进了近100个时尚品牌,许多都是来自欧洲国家,比如:意大利,西班牙和葡萄牙。Gold point 是意大利一家非常有名的丝袜品牌店,通过IBAC的推广,在中国一线和二线城市已经开业了10家以上的专卖店。

刘院长说:“我们将帮助GOLD POINT 在中国开出不少于100家的专卖店。这些专卖店都将落户于中国的一线和二线城市,但是我们也肯定,中国的三线和丝线城市也将是中国的一大市场。北京特许经营权交易所有近1000个品牌的代理商在中国通过我们寻求特许经营人。更有超过12000个特许经营人渴望从交易所找到合适的项目。在这之中,目前已经有200个老板已经成功的开始了他们特许经营连锁的事业。

刘院长说:经管如此,在过去一年中这些交易还是远远不够的。特许,特许权能找更多信息通的北京特许权公平交流的网站。

来源:《中国日报》2011年6月24日刊发 记者:刘小卓

 


Niche company connects foreign businesses with Chinese investors

Chinese investors, with cash in hand, and foreign franchisers, with good brands and projects, have a hard time connecting. And even if they are able to network, they do not trust each other's credibility and quality.

This is where Liu Wenxian, the matchmaker comes in.

He is the founder of China's first franchise exchange linking foreign franchisers and Chinese franchisees.

Established last year, Beijing Franchise Equity Exchange offers a platform for companies to conduct business in China.

The franchise model is growing in popularity in China and in industries such as fast food, coffee service and hotels. There were more than 400,000 franchising stores in China in 2010, according to the China Chain Store and Franchise Association. The number of franchise stores increased by 10 to 20 percent every year during the past five years.

Many foreign brands hope to expand in China by finding franchisees to help localize their products and services. Chinese investors also want to cash in on foreign brands.

"Many Chinese investors who want to open franchise stores are looking for good projects. Introducing more foreign brands to China can help build a more diverse market for China," Liu says.

Beijing Franchise Equity Exchange protects the interest of both franchiser and franchisee, he says. The franchiser has to be reviewed, especially on the quality of its products and financial strength. That information is provided to the franchisee to help make a decision on whether to proceed.

Liu says Chinese franchisees are most worried about franchisers' credibility.

"They are afraid they will be swindled by shell companies," he says.

Most Chinese entrepreneurs trying to open franchise stores are small, grass-roots investors who often resort to media reports to conduct background checks on potential franchisers. That is far from enough, Liu says.

Liu says his agents do due diligence research, sometimes through overseas trips, to obtain information on the franchisers.

To help facilitate new business, the Beijing Franchise Equity Exchange has several branches throughout China.

One of those branches includes the International Brand Agency Center (IBAC) based in Dalian, Northeast China's Liaoning province, which focuses on bringing new fashion brands to China.

IBAC works with the Dalian International Garments Forum, an annual international event hosted by China's Ministry of Commerce and the Dalian government. Foreign fashion brands that IBAC introduces to China can hold exhibitions during the Dalian International Garments Forum.

The brands introduced to China by IBAC are authenticated by the government.

IBAC has introduced about 100 fashion brands to China, and many of them are from European countries such as Italy, Spain and Portugal.

Gold Point is the biggest producer of Italian silk stockings in Europe. It has successfully accessed the Chinese market through the support of IBAC by opening more than 10 stores in China's first-tier and second-tier cities.

"We will help Gold Point open at least 100 stores in China this year. Those stores are located mostly in first-tier and second-tier cities, but we are sure that it will penetrate into a broader Chinese market, in the third-tier and fourth-tier cities," Liu says.

Beijing Franchise Equity Exchange is working with more than 1,000 brands to help them find franchisees in China. There are at least 12,000 franchisers keen to invest through Beijing Franchise Equity Exchange, among which 200 have successfully opened franchising stores in China.

Liu, however, does not reveal how much the exchange has earned in the past year.

Franchisers and franchisees can find more information through Beijing Franchise Equity Exchange's website.

来源:中国日报

0

阅读 评论 收藏 转载 喜欢 打印举报/Report
  • 评论加载中,请稍候...
发评论

    发评论

    以上网友发言只代表其个人观点,不代表新浪网的观点或立场。

      

    新浪BLOG意见反馈留言板 电话:4000520066 提示音后按1键(按当地市话标准计费) 欢迎批评指正

    新浪简介 | About Sina | 广告服务 | 联系我们 | 招聘信息 | 网站律师 | SINA English | 会员注册 | 产品答疑

    新浪公司 版权所有