Module 5.2 Business Skills

Achievements and plans

单词：

design office 设计室

book cover 书的封面

printer n. 印刷商；印刷工；打印机

quotation [kwəu'teiʃən, kəu-] n.报价

in full colour 用彩色

in black and white 用黑白色

A full progress report 详细的进展报告

refer to 参考，查阅，查看

book fair 书展

A series of 一系列

Italian n.意大利人；意大利语 adj. 意大利的，意大利语的

coincidence [kəu'insidəns] n. 巧合，巧事

move n. 行动；步骤；措施；办法

consolidate one's strong position [kən'sɔlideit]  巩固某人的强势地位

removal company [ri'mu:vəl] 搬运公司

stationery ['steiʃənəri] 文具，信纸

keep sb. up-to-date 使某人信息灵通

utility [ju:'tiləti] n. 公共事业；公共事业设备；公共事业公司

Bank load [ləud] 银行贷款

paperwork 日常文书工作

loan application [ləun] [,æpli'keiʃən] 贷款申请

additive ['æditiv] n. 添加剂

flavour ['fleivə] n. 味道，滋味，香味

on a small scale 小规模

Cafe 小餐馆；饮食摊；咖啡馆

snack bar 快餐柜，小吃店

outlet n. 商店；市场；销路

strawberry ['strɔ:bəri] n. 草莓

pear n. 梨子

mango ['mæŋɡəu] n.芒果

take on 雇用

meet demand 满足需求

health club 健身俱乐部

be in business 做生意

 

Poland, Hungary, Spain, Portugal, Slovakia, Bratislava

 

 

 

Book cover 书的封面

（指书最外面的书皮） the front and back cover of a book

...cover girl [n.]封面女郎

back cover封底

Quotation n.报价

Get several written quotations and check exactly what's included in the cost.

In full colour 用彩色

Postcards in Full Colour

They coloured the walls yellow. 给...着色

As he was colour-blind he could not distinguish between red and green. 色盲

A full progress report 详细的进展报告

The full progress report is updated every two years

Refer to 参考，查阅，查看 look up

Refer to the dictionary when you don't know how to spell a word.

Book fair 书展

fair organized by publishers or booksellers to promote the sale of books

A series of 一系列

The post office will issue a series of new stamps.

Italian n.意大利人；意大利语 adj. 意大利的，意大利语的

The restaurant has a fine Italian chef.

Coincidence n. 巧合，巧事

She and I both arrived at the same time by pure coincidence.

By an amazing coincidence, their sons were all born on the same day.

Move n. 行动；步骤；措施；办法

Unless we make a move soon, we shall not be able to fulfill our plan.

如果不赶快采取行动, 我们就不能完成计划了。

Consolidate one's strong position 巩固某人的强势地位

[kənˈsɔlideit] We've made a good start, now it's time to consolidate.

Removal company 搬运公司

transport company 

removal contractors

commercial mover

Stationery 文具，信纸

any writing materials, such as paper, envelopes, pens, ink, rulers, eraser, etc.

Keep sb. up-to-date 使某人信息灵通

Keep sb. Informed

Utility n. 公共事业；公共事业设备；公共事业公司

a company that performs a public service; subject to government regulation

Bank load 银行贷款

Bank loan is pro-poor and will reduce poverty, 亲贫

Paperwork 日常文书工作

work that involves handling papers: forms or letters or reports etc.

[拉丁语]et cetera(常读作 and so forth)

Loan application 贷款申请

an application to borrow money

Additive n. 添加剂

It says on the packet that these crisps contain no additives.

Flavour n. 味道，滋味，香味

[ˈfleivə] The cheese has a strong flavour.

On a small scale 小规模

on a large scale

Cafe 小餐馆；饮食摊；咖啡馆['kæfei] 

cafeteria [ˌkæfiˈtiəriə]  Canteen              dining hall

Snack bar 快餐柜，小吃店[snæk]

usually inexpensive bar

Outlet n. 商店；市场；销路

a place of business for retailing goods

Strawberry n. 草莓['strɔ:bəri]

straw(稻草)+berry(浆果) [ˈberi:]

Pear n. 梨子

A widely cultivated tree in the rose family, having glossy leaves, white flowers grouped in a corymb, and edible fruit.

Mango n.芒果

A tropical Asian evergreen tree cultivated for its edible fruit.

Take on 雇用

employ; hire;

No more workers are being taken on at present.

Meet demand 满足需求

The company is to recruit 60 workers to meet demand

Health club 健身俱乐部

a place of business with equipment and facilities for exercising and improving physical fitness

Be in business 做生意

You should be in business for yourself

 

Reading  In-company communications 公司内部交流

1 安德列斯给爱丽娜的信

From: Andres Martina

To: Elena Gonzalez

Subject: New cover designs

Date: 3 October

Hi Elena,

I’m off to the Book Fair this afternoon, but I see that the new designs haven’t arrived yet. Please can you:

—call the design office; ask them to send you the three designs for the book covers —this is urgent;

—write an email to the printers(Synapse) asking for price quotations for the three designs, in full color, and in black and white;

—send the three designs to the printers.

Can you email me a full progress report by 6pm, please.

Andres

 

2. 爱丽娜给设计师的信

From: Elena Gonzalez

To: Synapse

Date: 3 October

Subject: Price quotation

 

Could you please send us a price quotation for three designs, for both full colour and black and white?

I attach two of the designs, and tomorrow I’ll send the third one.

Looking forward to your reply.

 

Best Regards

Elena Gonzalez

 

3. 爱丽娜的进度报告

Hi Andres,

I called the design office and spoke to Octavio. Only two of the designs were ready. I’ve sent them to the printers and asked them for a price quotation. I’ll send them the third one tomorrow afternoon.

Elena

 

Reading 2 talking about results 谈论成果

Work in pairs. Read this conversation between Berndt Reinhardt, the CEO of a publisher based in Cologne, Germany and an ex-colleague, Franka. Fill each gap with the present perfect form of a suitable verb.

 

Franka: Hello. It’s nice to see you again. You’re looking well.

Berndt: Thanks! I am well. I’ve just come back from the Turin Book Fair.

Franka: Ah! One of your favorite events. How did it go?

Berndt: Oh, the fair was quite a success. We had a lot of interest in a new series of science titles that we’ve published. And I met up with some old friends. Do you remember Nuno, from Lisbon? Yes, all in all, it was very pleasant. And I do enjoy Italian food.

Franka: It’s delicious, isn’t it? Well then, Berndt, has this been a good year for you?

Berndt: Yes, it has. We’ve done really well in Western Europe – we’ve sold more books than ever before. And we’ve started distributing in countries in Eastern Europe as well – for example, in Poland and Hungary. Poland is doing very well. The demand for our books has been almost as high as in Spain and Portugal.

Franka: That’s great! I can see you’ve been very busy.

Berndt: Well, of course! You know me.

Franka: So what’s next then? I’m sure you’ve got something new planned.

Berndt: Well, we’re going to move the actual printing to Slovakia. We have a new contract with a printing company in Bratislava. They’re going to take over about 80 per cent of our book printing next year. It’s going to cut our costs considerably, I hope.

Franka: What a coincidence! I’ve just been to Bratislava.

Berndt: Well, I’m going to be there next month. I’m going to discuss the contract with the printers. And after that, I think I’m going to take a few days’ holiday. It’s been a very busy year.

 

要点解析：

1，  fair 商品展览会

An industrial fair      工业品展览会

China’s Spring Export Commodities      中国春季出口商品交易会

A world fair     世界博览会

2,    series 系列；丛书

       I am editing a sociology series. 我正在编辑一套社会学丛书

3，title 特定的书

       We had a lot of interest in a new series of science titles. 我们对一套新的科学丛书很感兴趣。

       This novel was one of last year’s best-selling titles. 这本小说是去年最畅销的书之一。

4，meet up with 和。。。偶然相遇

It was in New York that I met up with John. 我是在纽约偶然遇到约翰的。

5，all in all 总的说来，总之

All in all, I am not in favour. 总之，我不赞成。

All in all, her condition is greatly improved. 总的说来，她的情况有很大好转。

6，do well (在生活、工作、健康等方面)进展； （植物）生长。

Children are doing well in school. 孩子们在学校进展得很好。

His business is not doing well. 她的生意不景气。

The roses are doing so well this year, with all this sunshine. 今年阳光这样充足，玫瑰长的很好。

Do badly

7, actual Adj. 实际的，现实的

He forecast that the repairs would cost $2,000, but the actual cost was a lot less

I’m no joking; those were her actual words. 我没开玩笑，那些是她的原话。

8，take over 接收，接管，接任

The new department head took over yesterday.

Some people wanted to take over my father’s oil importing company.

9, cut costs considerably 大幅

 

Listen to the conversation and check your answers.

News in brief

 

Berndt Reinhardt, CEO of TGO Press, has announced record profits for this year. TGO Press have recently expanded into Eastern European, in a move which consolidates their strong position in Western Europe. Reinhardt surprised competitors at the Turin Book Fair, presenting a series of science books. Until now, TGO has published fiction and poetry. According to a source at Turin, TGO are planning to move their printing operation to an Eastern European country as well. TGO has certainly had a busy and successful time since Reinhardt took over two years ago.