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Artist service oil painting center issued Hiscox2016 art&nbsp

(2017-03-06 23:33:41)
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油画

分类: 艺术论文
Recently, the ya chang artist service oil painting center issued a "Hiscox2016 art online transaction report. Art trading online, according to a report in the past 12 months total sales of $3.027 billion, up 24% from a year earlier. During in the autumn of 2016, including China, Beijing poly, guangdong last Ming chongzen, Shanghai day scale and the international auction giant Christie's and sotheby's are online auctions, for the new sales channels.
Online trading group
It is known that with the further development of "Internet +" technology and people's consumption habits change, art trade way also changed. When traditional auction sales double-digit decline in the past few years, online art trade in double-digit maintain strong growth, show rapid development momentum.
According to the survey, the network art traders are young, middle class and high education level, this part of the group purchasing power is stronger and has a strong market influence. If the Hiscox2016 art online trading, according to a report in accordance with the current 24% annual growth rate, online sales of art market will reach $9.058 billion in 2020.
The survey also showed that 92% of online art buyers expected in the next 12 months, will buy via the Internet at least the same amount or more works of art.
Traditional auction house to participate in online transactions
In addition, the traditional auction houses began to online transactions. In 2015, Christie's auction house online buyers in the overall growth of 10%, turnover is increased by 11%, including online buyers from Asia, up 12% from 2014 consumption growth of 34%. Are about 20% of the new buyers through the online platform to participate in bidding, became the new customer contact Christie's alternative way. The company said, Andy warhol's "flower" in Christie's real-time auction platform made $1.3 million turnover.
Another, according to Christie's in the first half of 2016 to the new buyer growth largely from the network platform of electronic business. Christie's network platform of electronic business in the first half of 2016 increased by 96%, from the same period in 2015 to $15.3 million to $2016 in 28 million, clinch a deal the racquet for an average of $8251 / piece.
Sotheby's results show that, the company in 2015 net sales of more than $100 million; 32% of the bidder's sotheby's new customers online, and its network customers also increased by 39%.
Hiscox2016 online art trade analysis, sotheby's success is due to a series of online for innovation, for example, the Japanese designer NIGO collection, franchise Star Wars souvenirs, etc., the variety has just on the platform were snapped up.
In China, through the network platform to participate in the art of population is rapidly increasing. Data show that 78% of Chinese consumers' purchase decisions are influenced by online advertising and public opinion, to choose the number of online consumer growth is two times faster than the overall, at present, more and more high-end oil painting reproductions collectors are willing to join the online auction, such as last year, China's top collectors liu with 24.06 million yuan in Auctionata network auction bought turn in the eight immortals "qing qianlong penglai pavilion enamel music clock".
Online auction is a new trend
It is understood that last autumn and re-building of Chinese has a special 24 games open bidding for real-time network, including special painting and calligraphy class six. China said the company pioneered the real-time network bidding system, can let the collector offer directly to the auctioneer to participate in bidding, in protecting collectors of illicit close sex at the same time, allow collectors to gain the initiative in bidding, bidding, as in the scene real-time synchronization.
On 7 December last year, Beijing poly launch "Chang Jun real old hidden letters" project the racquet, the implementation of the new mode of "take on offline line development". Present this racquet, a total of 168 lots, whole or from the base price 100 yuan, clinch a deal after 1008 times of online bid 157, volume of more than 20, ten thousand yuan. For letters manuscripts reached only 100 yuan, the result is beyond all expectations. In addition, guangdong last Ming chongzen autumn sales last year for the first time to cooperate with the third party, in the original "suchen letters, calligraphy and painting, four special" testing the waters network auction, also got good results.
The personage inside course of study points custom oil painting out, the network auction has gradually become a new trend, this model allows the three parties. For buyers to save time and effort, an online auction can last a few days, non-stop, day and night "rounds" of the worry, to save time, transportation, accommodation and other cost. For auction houses, in addition to the upfront costs of operating costs (focus, printing and mailing costs, etc.), and subsequent costs such as display and auction ChangZuFei, entertainment, advertising, etc. Also greatly less than traditional auction. Display items at the same time, the auction house can buy oil painting take advantage of the network, convenient for customers to understand the specific project, is beneficial to decrease the cost of bidding, improve transaction efficiency, extend the scope of services

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