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中国时装品牌进军挪威

(2011-04-26 23:41:43)
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挪威

领事馆

广州

时装

经贸

杂谈

分类: 总领事

    最近我得知一个有趣的消息。歌莉娅(Goelia)— 一个土生土长的广州女装品牌,上个月在欧洲开了第一家专卖店,店面位于挪威首都奥斯陆旁的小城德朗门(Drammen)。我们初次认识歌莉娅(www.goelia.com.cn)是因为领事馆曾经在广州北京路的歌莉225概念会所举办过一次活动,那是一栋由广州老房子翻新而成的建筑,很不错的地方。

 

    尽管在挪威买到的很多时尚潮流服饰都是中国制造的,我相信这是中国品牌第一次以自己的品牌名称进入挪威市场。在我看来,这标志着中国只为国外品牌代工生产的年代即将不复存在。过几年,我们还会看到越来越多中国的时尚品牌进军海外市场。我相信随着中国在设计和时尚领域不断增强的世界影响力,这些品牌会有很好的未来。总之,中国正变得越来越时髦了!

 

    欢迎歌莉娅来到挪威,它是华南和与挪威之间千丝万缕的关系中新的一缕。我预祝他们在海外的业务扩展一切顺利!不仅在挪威而且遍布全世界。

 

                           歌莉娅在挪威的专卖店开张当天的盛况          图片提供:歌莉娅

中国时装品牌进军挪威

中国时装品牌进军挪威

 

 中国时装品牌进军挪威

Chinese brand hits Norway!   

 

Recently I heard something interesting. Goelia – a Guangzhou based, famous brand of women clothes, opened their first shop in Europe last month – in Drammen, Norway, just outside the capital Oslo. We know Goelia (www.goelia.com.cn) because we have done an event at the Goelia 225, a very nice venue in a renovated, old Guangzhou house in 225 Beijing Lu.

 

The interesting thing about this is that even if a large part of the fashion clothes for sale in Norway are made in China, I believe this is the first time a Chinese brand is being marketed in Norway under its own name. For me, this is a telling sign that the days of “OEM”, when Chinese manufacturers produced for foreign brands only, is coming to an end. In the years ahead, we will see more and more Chinese fashion and other brands hitting overseas markets. I believe they have a great future, as Chinese influence in design and fashion in overseas market will increase. In short – China is becoming fashionable!

 

I welcome Goelia to Norway – as yet another of many links between South China and Norway – and wish them every success in their overseas expansion – to Norway and beyond.  

 

Photos: The Opening of the GOELIA shop in Norway 

Credit: GOELIA

 

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