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宜家IKEA-新品牌设计

(2010-08-04 22:24:27)
标签:

曹厚福

梦想品牌

梦想设计

品牌设计

武汉设计

宜家

ikea

新品牌设计

分类: Attention关注
 铅图像
转载信息:http://www.dreamvi.com/news_view.asp?id=56  
We were asked to rework a logo.我们被要求返工的一个标志。 Our choices were restricted to The Arbor Day Foundation, 2012 Olympics, IKEA, or Myspace.我们的选择是局限于植树节基金会,2012年奥运会,宜家,或MySpace。
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SCHOOL 学校
Minneapolis College of Art and Design明尼阿波利斯艺术与设计学院
Minneapolis, Minnesota明尼阿波利斯,明尼苏达
COURSE 课程
Graphic Design I平面设计我
INSTRUCTOR 教练
Neal Peterson尼尔彼得森
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Approach途径

I approached the assignment by first doing a brand/company evaluation of each option.我第一次接触做品牌/每个选项的公司进行评估的任务。 By filtering through my notes I determined that I wanted to redesign the IKEA logo based on the fact that I felt their current logo was missing its company's point of view (I'll admit that my Swedish ancestry was pulling me in that direction as well).透过我的笔记过滤我决定,我要重新设计宜家标志的事实,我觉得他们目前的标志是丢失其公司的角度来看(即我得承认我的祖先是瑞典拉我在这个方向以及计算)。 My research notes found more of a modern, sleek and refined sense of design and business styles than their current logo portrays.我的研究笔记发现了现代,时尚和精致的设计和业务常识,比目前的标志样式描绘。 Their current logo is pretty flat, in a what-you-see-is-what-you-get manner.他们目前的标志是非常平坦,在什么,你看的不是采用什么,你,得到的方式。 In a lot of ways that did not fit with the image of IKEA that I had found.在一个不适合的方式与宜家的形象,我发现了很多。 IKEA strives to give the consumer a great piece of stylish furniture at a great price, which is followed by an immediate interaction with the furniture by putting it together.宜家努力给消费者一种时尚的家具在一个伟大的价格,这是由一个通过把它与家具一起互动之后立即伟大作品。 So my thought process started by thinking about how I could achieve a logo that a customer could interact with a bit more, while being more modern.所以,我的思想开始的进程我在思考如何能够实现一个标志,一个客户可以交互多一点,而更加现代化。 I wanted to design a logo that better fit this image of IKEA, without taking away some of their instant recognition, by shifting the logo into more of a symbol than the standard typeset lettering.我想设计一个标志,更好地适应这个宜家的形象,没有带走他们的即时识别一些,通过转移到1比标准排版文字符号更多的标志。

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Sketches and Process素描及工艺

宜家由Greg林霍尔姆

宜家由Greg林霍尔姆

宜家由Greg林霍尔姆

宜家的格雷格林霍尔姆

宜家由Greg林霍尔姆

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Solution

宜家由Greg林霍尔姆

宜家由Greg林霍尔姆

宜家由Greg林霍尔姆

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