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老虎伍兹的艺术细胞

(2009-02-10 22:34:30)
标签:

老虎

伍兹

别克

广告

小恩

听译

体育

分类: 高尔夫贫道

    通用别克虽然于近期与老虎伍兹提前解约,但在将近10年的合作过程中,别克公司为老虎支付

了约7000万美元的代言费用,从而获得别克商标印在老虎球包以及老虎在各公众场合为别克做宣传

和参加部分别克赞助的巡回赛的权利。可以肯定的是,如果不是遇上突如其来的经济海啸,通用别

克绝对不会与老虎分手。这点我们可以从别克公司别出心裁设计的一则广告中看出来。

 

Buick Tiger Art Commercial

 

Attention to detail, thought, care. When they come together, something beautiful happens. It’s all about taking

your craft to its highest level. At Buick, this is our craft, the craft of modern luxury.

 

 

Tiger Art Behind the Scences

 

It is really not an easy thing, you know, to catch it. Anytime money goes with charity so

it was a positive thing. And Lucky enough②, Buick is allowing us to go ahead and do that and we have a great time. This is a lot of my obstructs what we deal.  

 

We are doing something called Tiger Art. It’s going to be a new commercial that we gonna give you here in this spring. And the spot is basically Tiger hitting golf balls but the golf balls basically explode on two canvases③ and in the end he creates an original piece of artwork. Core relation between Tiger Art and the Buick brand is that Tiger is all about care, and craftsmanship④, and position, and attention to detail and when you put all together, and something really beautiful happens. And in this care, the representation

of a work of art represents what we put into our vehicle.

 

注释:

 

①     Craft:工艺、手艺;

②     Lucky enough:足够幸运;

③     Canvas:帆布;

④     Craftsmanship:技能、技术;

⑤     Representation:表现法、表现。

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