正片                                                        positive

知觉                                                        perception, cognition

直销                                                        direct marketing

制作                                                        production

中年群体                                                    middle age mass

重复到达率                                                  duplication

重复到达人数                                                gross audience

注意                                                        attention

注意率                                                      attention rate

字体                                                        typeface

自我形象                                                    self-image

自我意识                                        self-consciousness, self-awareness

总收视率                                                    gross rating point

座谈会                                                      focus group

联想                                                      associate, linkage

领袖型消费者                                              leader consumer

流程时间                                                  flow time

流行                                                      popularity

流行周期                                                  popularity period

卖点                                                      selling point

满意度                                                    satisfaction

满意度调查                                                satisfaction survey

满意因子                                                  satisfaction factor

媒体，媒介                                                media

媒体策划                                                  media planning

媒体购买人员                                              media buyer

媒体观（听）众                                            media audience

媒体观（听）众数据                                       media audience profile

媒体广告公司                                             media buying company

媒体计划                                                 media plan

媒体计划人员                                             media planner

媒体计划提案                                             media plan presentation

媒体目标                                                 media objective

媒体特征                                                 media characteristics

媒体投放                                                 media placement

媒体投放占有率                                           share of voice (SOV)

媒体执行                                                 media executive

媒体主管                                                 media supervisor

媒体组合                                                 media mix
信息                                                        information, message

兴趣                                                        interest

行为                                                        behavior

行为模式                                                    behavior model

行业广告                                                    industrial advertising

修正                                                        revision

需求                                                        demand

需要                                                        need

需要层次学说                                                Hierarchy of Need

宣传                                                        publicity

宣传手册                                                  brochure, throwaway

悬念广告法                                                  teaser approach

学习                                                        learning

学习效果                                                    learning effect

亚文化                                                      sub-culture

研究方法                                                    research method

样带                                                        telecast copy

样张                                                        tear sheet

业务执行                                                    account executive

艺术指导                                                    art director

艺术总监                                                    art supervisor

意见跟踪表                                                  audit questionnaire

意见广告                                                    opinion advertising

意见领袖                                                    opinion leader

意识                                                      consciousness, awareness

音轨                                                        soundtrack

音响标志                                                    sound logo

印刷媒体                                                    printing media

婴幼儿群体                                                  baby mass

营销策略                                                    marketing strategy

营销数据库                                                  marketing database

营业环境                                                    business surroundings

影响者                                                      influence

硬拷贝                                                      hard copy

佣金                                                        commission

邮购                                                        mail order

邮寄调查                                                    mail survey

邮寄购买                                                    mail-order

有奖销售                                                    premium sale

有效到达率                                                  effective reach

预演                                                        rehearsal

原片                                                        master copy

阅读率                                                      readership

赞助                                                        sponsorship

赠券                                                        coupon

展览会                                                      exposition

展销会                                                      trade show

整合营销传播                               integrated marketing communication (IMC)

整页广告                                                    bleed
生活风格（形态）                                        life style

生活态度数据库                                          attitude-value database

时尚                                                    style, fashion

实验法                                                  experiment method

实验性营销                                              test marketing

使用者                                                  user

市场导向                                                marketing oriented

市场调查                                                marketing research

市场潜力                                                market potential

市场渠道                                                market channel

市场细分                                                segmentation

市场营销                                                marketing

市场营销组合                                            marketing mix

市场占有率                                              market share

事件                                                    event

视觉成型                                                visualize

视听占有率                                              audience share

收视（听）率                                            audience rating

收视监测仪                                              video meter

收视率调查                                              rating research

受教育程度                                              education level

售货员                                                  salesman

数据库                                                  database

诉求                                                    appeal

态度                                                    attitude

态度测量                                                attitude measurement

提案                                                    presentation, proposal

提示知名度                                              aided brand awareness

统计指标                                                statistic index

投放时间表                                          cue list, transmission schedule

投射法研究                                               project method

完稿                                                     finished artwork

网页广告                                                 web advertising

未提示知名度                                         un-aided brand awareness

文稿撰写人                                               copywriter

问卷                                                     questionnaire

习惯                                                      habit

习惯研究                                                  habit study

习俗，风俗                                                custom

现场演示                                                  demonstration

消费计划                                                  consumption plan

消费者                                                      consumer, customer

消费者承诺                                                  consumer promise

消费者分析                                                  consumer analysis

消费者个体                                                  consumer individual

消费者角色                                                  consumer role

消费者卷入                                                  consumer involving

消费者群体                                                  consumer mass

消费者心理学                                                consumer psychology

销售促进                                                    sales promotion (SP)
品牌替代率                                              brand replacement

品牌喜爱度                                              brand leverage

品牌形象                                                brand image

品牌形象跟踪                                            brand image track (BIT)

品牌占有率                                              brand share

品牌知名度                                              brand awareness

品牌忠诚度                                              brand loyalty

品牌重复购买率                                          brand retention

品牌转换                                                brand shift