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雷·克洛克 [9th,20 MIB]

(2006-05-15 14:32:37)
标签:

福布斯

商人

影响力

克洛克

分类: 他山之石
雷·克洛克 <wbr>[9th,20 <wbr>MIB]Ray Kroc (1902-1984)
雷•克洛克 (1902-1984)

  Forbes.com readers and editors rank Ray Kroc as the ninth most influential businessman of all time. The founder of McDonald's revolutionized the way the world eats. Ray Kroc brought Henry Ford's secret of success to the kitchen, making products that were uniform, inexpensive and quickly manufactured--not to mention tasty. "The french fry," Kroc wrote, "would become almost sacrosanct for me, its preparation a ritual to be followed religiously." Kroc perfected the chain concept. Customers could expect the same menu, clean environment and paper hats at a McDonald's in Wesport, Conn., that they'd find at a restaurant in East L.A. Dining out become a more frequent, casual experience, perfectly tailored to the schedules of strapped for time postwar Americans. It is believed that one-fourth of Americans eat fast food each day. But convenience eating comes at a price: McDonald's must be held at least partly responsible for the supersizing of American waistlines.      

  麦当劳的创始人革命性地改变了世界的饮食方式。雷•克洛克将亨利•福特统一、廉价和迅速制造产品的成功秘决带进了厨房,只是亨利•福特没有涉及口味。克洛克写道:“炸薯条对我几乎是神圣不可侵犯的,就象一个宗教仪式的准备工作一样要严格遵守。”   
  克洛克完善了连锁概念。在康涅狄格州的威斯普特麦当劳快餐店顾客期待的相同的菜单、清洁的环境和纸帽同样也能在东洛杉矶的麦当劳快餐店看到。下馆子成为更加频繁的、休闲的体验,十分适合战后缺乏时间的美国人的作息表。据说,四分之一的美国人每天都吃快餐。   
  方便食品也产生了很高的代价。麦当劳食品必须为美国人腰围的超级肥大负责,至少要负部分责任。

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