加载中...

(Programme Code: 23089-MKF (Full-time))
(Programme Code: 23089-MKP (Part-time))

The programme has been included in the list of reimbursable courses for Continuing Education Fund (CEF) purposes.

What You Will Gain from The Programme

Globalisation and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends in current marketing management include a growing emphasis on customer satisfaction, services marketing, development of the China market and business-to-business marketing.

The MSc in Marketing Management addresses the above issues, aimed primarily at those who have professional or technical qualifications, but need to broaden their knowledge and skills in the area of marketing management. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytic methods for market research and global marketing strategy.

The programme focuses on the application of relevant marketing theory and practice to addressing the opportunities and problems faced by marketing practitioners in Hong Kong and Mainland China. The goal is to equip future business leaders with sound knowledge and skills in marketing and related areas.

Programme Objectives

• To act as a re-orientation for students who have a non-marketing academic focus by providing a comprehensive coverage of theory and practice in the field of marketing.
• To enable students to analyse the impact of the Internet on marketing activities.
• To provide students with the opportunity to develop their knowledge and skills in specialist areas of marketing activity.

Special Features

Specialised Marketing Programme
The programme provides an in-depth marketing context where students have the opportunity to develop knowledge and skills in specialist areas of marketing activity. The breadth of the specialties can be strengthened through a wide range of marketing elective subjects.

Outstanding Marketing Faculty
As members of the largest marketing faculty in Hong Kong, our staff pursue a full range of specialisations and research interests. Our programme has been ranked number one in the territory.

The Postgraduate Diploma Route
Students may, on completion of 7 subjects, opt for the Postgraduate Diploma if they are unable to complete the full programme.

Programme Details

To qualify for the MSc degree, students must obtain 30 credits as follows:

• 5 Compulsory Subjects (3 credits each)
• 5 Elective Subjects (3 credits each)
  OR
• 5 Compulsory Subjects (3 credits each)
• 1 Elective Subject (3 credits)
• the subject Marketing Research (3 credits) and a Dissertation (Dissertation is equivalent to 9 credits)

The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with the conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.

* The offering of subjects is subject to class quota availability.

Students should strictly comply with the prescriptions of the programme curriculum when performing subject registration. Those who fail to meet the programme requirements will NOT be allowed to graduate.

Please note that not all subjects will be offered every year and registration is subject to the availability of quota. Please refer to the AS's eStudent Page for subject details (e.g. subject syllabus, offering semester, class timetable).

Mode of Study and Duration

Mode of study: Mixed-mode
Students can pursue their studies in either a full-time study load (taking 9 credits or more in a semester) or a part-time study load (taking less than 9 credits in a semester).

Depending on their study pace, students should normally be able to complete the programme full-time in 1.5 years and part-time in 2 to 3 years with a maximum study period of 6 years. Students will be required to attend more classes in the evening if they choose the full-time option and the duration will be subject to class quota availability.

The programme offers a structured progression pattern. However, with the credit-based system, the programme gives students the flexibility to complete the programme within 6 years, depending on the number of subjects a student enrols in for each semester. 

Classes are normally scheduled on weekday evenings in two semesters within an academic year. Each subject requires 42 contact hours over a teaching semester, with one 3-hour class per week.

Current students can refer to the Definitive Programme Document for more details about the programme.

Entrance Requirements

To be eligible for admission to the programme, you should have a Bachelor's degree or equivalent academic/professional qualifications. There is no restriction on your previous background – business, engineering, social sciences, natural sciences, humanities, law and others are all acceptable.

Priority will be given to those with relevant working experience.

Suitable candidates may be invited to attend admission interviews.

Fee

Local students:
The tuition fee is HK$138,000 per programme (30 credits)

Non-local students:
The tuition fee is HK$201,000 per programme (30 credits)

Admissions Procedures

From December to March of each year. Please refer to Study @ PolyU website (www.polyu.edu.hk/study) for the application details of individual programmes.