“事实上，过去中国在对待性问题上是很开放的。”
我大学主修的是物理。大学毕业以后干了几年网络工程师。然后我开始在网上开店。主要是卖成人用品。我意识到在这方面中国有着一个很巨大的潜在市场。
三年前我开了家店，叫做“春水”。现在我在北京已经有五家店了。我的梦想是在全中国开100家分店。我不仅仅是卖商品，同时也在输出一种观念。
那就是中国人在对待性事务方面要更加开放。夫妻需要保持双方感情的新鲜感。每一个妇女都因该拥有10件性感内衣。按摩棒和精油也是很关键的东西。理想的情
况是，每个人一年在成人用品上的花费因该在三千到五千元（US$375-625）。事实上只有百分之一的人口买过性用品。
我们的顾客年龄一般在30到45岁之间，有比较好的收入。他们希望为生活找点新乐子并且能从工作中解放出来。几年前，人们对于去成人用品店仍然感到很局促。经常是男人走进店里，而女人在外面等。当女人走进来买东西的时候，也常说是帮别人买的云云。
但是现在情况转变了，人们对自己的需求表现出了更开放的态度。他们需要一些建议以及一些物品的信息。在我父亲那个年代，四分之三的人从大城市来
到小城镇和乡村。工厂和农业系统影响和控制着人与人之间的关系。常常是你认识的人和你一起上班的那些。所以你一直被熟人看着。不过随着社会的进步。人们经
常四处流动。社会和家庭的联系变得脆弱了。人们有了更加开放的面对性的自由。
我们这一代很少有机会去谈论性。所以我和朋友们会去地下录像厅看三级片，经常要等两部香港武打片放完以后他们才开始放三级片。尽管这样他们还是
会剪掉一部分。今天很多的三级片和性相关的出版物仍然受到审查。但是人民群众已经对性相关的话题相当的开放了。1985年，通奸罪被取消了。事实上，以前
的中国对于性是很开放的。男人都有很多个老婆，妓院也是合法的。男女同性恋者在小说里也是很常见的。欧洲经历过禁欲主义，但是中国从本世纪以来就没有过。
在社会剧烈动荡的年代里，我相信每一个中国男人都梦想着回到古代。一个他们可以拥有很多妻子的时代。动物的本能战胜了思考。
In fact, in the past, China was very open about sex.í?
De Ganga, owner, 32
Above: De Ganga, sex shop owner, 32.
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I majored in physics. I worked as an Internet engineer for some years after graduating.
I started selling things online, mainly adult products. I realized there was potentially a huge market in China.
I opened a store named Spring Water three years ago. Now I own five stores in Beijing. My dream is to open 100 shops all over China. I doní»t want only to sell products; I want to sell a concept. Chinese people should be more open about sexual matters. Couples should try to keep their relationship fresh. Every woman should own 10 pairs of sexy underwear. Vibrators and massage oils are also crucial. Ideally, everybody should spend 3,000-5,000 yuan [US$375-625] a year on adult products. In fact, only 1 per cent of the population buys sexual paraphernalia.
Our customers are usually aged between 30 and 45, with a good income. Theyí»re trying to find something fresh in life and to escape from the pressures of work. A few years ago, people were still inhibited about going into adult shops. Often, it was only the man that went in, while the woman waited outside. When women came in, they always said they were buying something for someone else.
But the situation has changed. People are more open about expressing their needs. They want suggestions and product information. In my fatherí»s generation, three-quarters of people in big cities came from small cities and villages. The factory and agricultural systems affected and controlled peopleí»s relationships with one another. Mostly, the only people you knew were at work, so you were constantly scrutinized by acquaintances. But as society progressed, people got more mobile. The connection between family and community has got weaker. People have the freedom to face sex more openly.
My generation rarely had the chance to hear about or talk about sex, so my friends and I would go to underground video bars to see XXX-rated films. We always had to wait through two Hong Kong gunfight movies before they started showing the XXX films, and even then they cut out some parts. Today, XXX films and sex-related publications are still censored in China, but people are more open-minded about sex related topics. Adultery was decriminalized in 1985. In fact, in the past, China was very open about sex. Men had several wives and prostitutes were legal. Even gays and lesbians were common in novels. Europe experienced a period of asceticism, but China never did until the start of this century, and during the drastic changes in our society. I believe every Chinese man dreams of venturing back to ancient times, when they could have several wives. Ití»s easily understood when animal instinct is taken into consideration.
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