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品牌联想

(2008-06-14 23:26:30)
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品牌

财经

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品牌联想

分类: BrandTips

  

Does your brand associate with anything? Brand association is a powerful aspect that should not be neglected. You can associate your brand with imagery (expressions, attitudes, qualities, meanings, people and etc) that can further enhance your brand. Try to associate your brand with positive imagery that can better remind your customers of who you are and what you are trying to achieve. Whenever they see something your brand associates, they will think back to your brand.

 

你的品牌和什么事物相关联吗?品牌联想是非常重要的方面,不可忽视。你可以把你的品牌和意象(表达、态度、质量、含义、人等等)相关联,这样做可以进一步加强你的品牌。努力使你的品牌和积极的意象相关联,这些积极的意象能很好地提醒你的顾客你是谁以及你正努力做什么。每当他们看到一些和你的品牌关联的事物,他们就会回想起你的品牌。

 

Use imagery that can help consumers remember your brand whenever they see things that can point back to you. Associate your brand with something that can help consumers better perceive your brand positively. Have your brand associate things that can further enhance your brand.

 

使用那些能帮助你的顾客在看到指向你的事物时就能想起你的品牌的意象。把你的品牌和那些能帮助顾客更好地正面感受到你的品牌的事物相关联。把你的品牌和那些能强化你的品牌的事物相关联。

 

Here are some examples:

这儿有些例子:

 

     Luxurious Car = success, wealth, only the best

     Credit Card = buy at a “snap” of your finger, easy and fast purchase

     Sportswear = strong athletic body, no pain no gain, enhance your moves

     Bed = puffy cloud, great and wonderful dreams

     5 Star Hotel = Paradise fit for kings and queens

 

ü        豪华轿车 = 成功、财富、最好

ü        信用卡 = 轻松消费、消费更方便更快捷

ü        运动装 = 运动员般强壮的体魄,没有付出没有收获,方便你的活动。

ü        = 蓬松的云彩、兴奋和奇异的梦境

ü        五星级酒店 = 适合国王和皇后的天堂

 

Have your brand associate with positive imagery that you want people to perceive to further enhance your brand. Brand association is a very powerful and positive aspect if done correctly. Try not to associate your brand with celebrities that are always tailed by paparazzi (it can hurt your brand badly if they find something bad about them).

 

让你的品牌和你希望人们感受到的正面意象相关联,进一步增强你的品牌。如果你正确操作,品牌联想是一种非常有力和积极的要素。努力避免把你的品牌和整天被狗崽队尾随的名人扯到一起(如果发现了名人的负面信息,那样做会损害你的品牌)。

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