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网站服务广告

(2011-02-28 08:23:55)
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杂谈

1. The Internet reaches an audience long seen as attractive to advertisers: educated, upscale, young, and extremely skeptical of traditional media advertising.

1.因特网达到一个观众一直以来被视为是吸引广告商:教育、高档,年轻的,而且非常怀疑传统媒体的广告。

02. Scalability: Like television commercials, it doesn't cost very much to increase the reach of an online ad campaign. There is no need to print additional copies of a magazine, or to create and mail direct-mail pieces. 

02.伸缩性:就像电视广告,它不花费很多钱增加达到的线上广告活动。没有必要印刷杂志份数,或创建和邮寄direct-mail碎片。

03. Hot demographics: The online community is more affluent, better educated, younger and more willing to spend than the population at large -- even as more and more people go online.

03.热人口统计学方面的:网络社区更富裕、接受更好的教育,年轻、更愿意花钱比人口大——即使随着越来越多的人上网。

04. Targeted messages: Unlike broadcast and print media, the Internet allows advertisers to target exactly who will see their ads, and in what context. Web publications serve every conceivable audience, from the mass market to obscure niche groups. Beyond that, the technology lets you target customers by their computing platform (PCs or Macintoshes), Web browser (specific versions of Netscape Navigator or Microsoft Internet Explorer), domain type (.com, .edu, .gov, .mil, or .net) or individual domains (America Online, IBM, Prodigy). 

04.请速与我们联系。有针对性的消息:与广播和印刷媒体,互联网让广告主目标到底谁要看见他们的广告,并在什么情况下。网络出版物的每一个可能的观众服务,从大众市场向模糊的利基组。除此之外,这种技术让你目标运算平台产品(pc机或Macintoshes),网络浏览器(具体版本的网景的导航者或微软的Internet Explorer),域类型(组件,.gov,.mil .edu,或。net)和个人领域(美国在线、IBM、天才)。

05. Broad and flexible: reach While the Net cannot yet match television's market penetration, the size of the online audience is growing very quickly. More importantly, because you buy online ads by the impression, you can buy as much or as little of that audience as you desire. And that's true no matter how popular or specialized the site on which your ads run -- as a rule, advertising costs depend on how many impressions you buy, not on the size of a site's audience.
  
05.广和灵活:将,净还不能比赛电视的市场占有率,大小的网上观众增长很快。更重要的是,因为你在网上买广告的这样的印象,你可以买多可少的,照你所要的观众。,那是对的无论多么受欢迎的专业网站你广告可以运行——通常,广告费用取决于有多少印象你买的大小,而不是在一个地点的观众。


  06. Deep content: Unlike commercials or print ads, a Web ad banner is only the beginning of the process. While your banner may present only your branding message, interested prospects can always click on it to go directly to your Web site. Once there, they can access as much material on your company and products as you care to present.  

06.深刻内涵:不像广告或平面印刷广告,网络广告的旗帜仅仅是开始的过程。当你的旗帜可能出现只有你的品牌信息,有兴趣的前景总是可以点击它就可以直接访问你的网站。一到那儿,还可以获得尽可能多的资料对贵公司你愿意和产品的礼物。

07.Cost-effective: Partly because you pay only for exactly what you're getting, online advertising can be extremely competitive with other forms of advertising. If you buy 1,000 ad impressions, for example, you know that exactly 1,000 people will see your ad.

07.具成本效益的:一部分是因为你每月只支付你要怎样,网络广告的可以极具竞争力,对其他形式的广告。如果你购买1000广告的印象,举例来说,你知道到底有1000人将看到你的广告。


08. Detailed tracking and measurement:
Compared to online advertising, traditional media advertising is like shooting in the dark. The Web allows advertisers to gather detailed information on who saw an ad, when, in what context, how many times and so on. Better still, you get this information instantly, not weeks later when it's too late to adjust your campaign. Of course, not every site currently provides this level of feedback, and not every advertiser knows what to do with it. Over time, however, this is likely to become one of Web advertising's most important competitive advantages.

08.详细的跟踪和测量:比在线广告、传统媒体拍摄广告,就像在黑暗中。网络让广告主聚集详细信息的时候,谁见过一个广告,那么在什么情况下,有多少次等等。更好,还是你立即获得此信息,而不是几周后,太迟了,调整你的战役。当然,并不是每个网站目前提供这种程度的反馈,并不是每个广告客户知道该做什么。随着时间的推移,然而,这很可能会成为一个网络广告发展的最重要的竞争优势。


09. The ability to extend the transaction:
  Traditionally, advertising was a one-way mechanism. Apart from techniques like toll-free numbers pitched in infomercials and mail-in coupons in print publications, there was no way for customers to act on the information in the ad. On the Web, though, interested customers can click, learn more, and actually buy on the spot. There's simply nothing more powerful.

09.能够延长交易:传统上,广告是单向的机制。除了技术,如免费数字安营在电视里的优惠券和邮件印刷出版,毫无作用于为客户在广告中的信息。在网上,虽然,感兴趣的消费者可以点击,学得更多,而事实上购买在现场。我根本就没有什么更强大。

Contat Me(联系我):+852 95170158

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