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2008全球品牌百强
(2008-05-08 13:20:49)
标签：
全球品牌时尚学习职业经理人中国品牌 |
分类： 品牌世界 |
|
Position |
Brand |
Brand Value 08 |
BV 07 |
Change in Brand Value |
Position Change |
|
1 |
|
86,057 |
66,434 |
30% |
= |
|
2 |
GE (General Electric) |
71,379 |
61,880 |
15% |
= |
|
3 |
Microsoft |
70,887 |
54,951 |
29% |
= |
|
4 |
Coca-Cola (1) |
58,208 |
49,612 |
17% |
= |
|
5 |
China Mobile |
57,225 |
41,214 |
39% |
= |
|
6 |
IBM |
55,335 |
33,572 |
65% |
3 |
|
7 |
Apple |
55,206 |
24,728 |
123% |
9 |
|
8 |
McDonald's |
49,499 |
33,138 |
49% |
3 |
|
9 |
Nokia |
43,975 |
31,670 |
39% |
3 |
|
10 |
Marlboro |
37,324 |
39,166 |
-5% |
-4 |
|
11 |
Vodafone |
36,962 |
21,107 |
75% |
11 |
|
12 |
Toyota |
35,134 |
33,427 |
5% |
-2 |
|
13 |
Wal-Mart |
34,547 |
36,880 |
-6% |
-6 |
|
14 |
Bank of America |
33,092 |
28,767 |
15% |
-1 |
|
15 |
Citi |
30,318 |
33,706 |
-10% |
-7 |
|
16 |
HP |
29,278 |
24,987 |
17% |
-1 |
|
17 |
BMW |
28,015 |
25,751 |
9% |
-3 |
|
18 |
ICBC |
28,004 |
16,460 |
70% |
15 |
|
19 |
Louis Vuitton |
25,739 |
22,686 |
13% |
1 |
|
20 |
American Express |
24,816 |
23,113 |
7% |
-1 |
|
21 |
Wells Fargo |
24,739 |
24,284 |
2% |
-3 |
|
22 |
Cisco |
24,101 |
18,812 |
28% |
2 |
|
23 |
Disney |
23,705 |
22,572 |
5% |
-2 |
|
24 |
UPS |
23,610 |
24,580 |
-4% |
-7 |
|
25 |
Tesco |
23,208 |
16,649 |
39% |
7 |
|
26 |
Oracle |
22,904 |
17,809 |
29% |
4 |
|
27 |
Intel |
22,027 |
18,707 |
18% |
-2 |
|
28 |
Porsche |
21,718 |
13,372 |
62% |
12 |
|
29 |
SAP |
21,669 |
18,103 |
20% |
-2 |
|
30 |
Gillette |
21,523 |
17,954 |
20% |
-2 |
|
31 |
China Construction Bank |
19,603 |
10,757 |
82% |
30 |
|
32 |
Bank of China |
19,418 |
13,689 |
42% |
6 |
|
33 |
Verizon Wireless |
19,202 |
16,261 |
18% |
1 |
|
34 |
Royal Bank of Canada |
18,995 |
13,624 |
39% |
5 |
|
35 |
HSBC |
18,479 |
17,457 |
6% |
-4 |
|
36 |
Mercedes |
18,044 |
17,813 |
1% |
-7 |
|
37 |
Honda |
16,649 |
15,465 |
8% |
-1 |
|
38 |
L'Oréal |
16,459 |
12,303 |
34% |
8 |
|
39 |
Pepsi(2) |
15,404 |
13,413 |
15% |
9 |
|
40 |
Home Depot |
15,378 |
18,335 |
-16% |
-14 |
|
41 |
Dell |
15,288 |
13,903 |
10% |
-4 |
|
42 |
Deutsche Bank |
15,104 |
13,210 |
14% |
-1 |
|
43 |
ING(3) |
15,080 |
11,539 |
31% |
10 |
|
44 |
Carrefour |
15,057 |
11,710 |
29% |
5 |
|
45 |
NTT DoCoMo |
15,048 |
13,612 |
11% |
-22 |
|
46 |
Target |
14,738 |
11,560 |
27% |
6 |
|
47 |
Siemens |
14,665 |
9,111 |
61% |
24 |
|
48 |
Banco Santander |
14,549 |
12,094 |
20% |
-1 |
|
49 |
Accenture |
14,137 |
10,534 |
34% |
13 |
|
50 |
Orange |
14,093 |
9,922 |
42% |
17 |
Notes:
(1) Coke's value include both Coke and Diet Coke
(2) Pepsi's value include both Pepsi and Diet Pepsi
(3) ING's value include both ING Bank and insurance
(4) Budweiser's value include both Bud and Bud Light
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