猩猩点灯 写博客

需要:need                                    欲望want
需求:demand                                  产品:product
关系营销:relationship marketing              营销网:marketing network
生产观念:the production concept              产品观念:the product concept
相关群体:reference group                    购买者角色:buying role
购买行为:buying behavior                    认知需求:problem recognition
搜集信息:information search                 组织者市场:orqanization market
派生需求:derived demand                     缺乏弹性:inelastic demand
品牌策略:brand strategy                     制造商品牌:manufactures brand
定价策略:pricing strategie                  现金折扣:cash discount
数量折扣:quantity discount                  功能折扣:functional discount
季节折扣:seasonal discount                  新产品定价:new product pricing
产品组合定价:product-mix pricing            分销渠道:distribution channel
密集分销渠道:intensive distribution         选择性分销:selective distribution
独家分销:exclusive distribution             中间商品牌:intermediaries brand
批发商:whoksaler                            零售商:retailer
百货公司:department store                   超市:supermarket
便利店:convenience store                    折扣店:discount store
促销组合:promotion mix                      交流信息:communicating information
人员销售:personalo selling                  广告策略advertising strateqie
公共关系public relation                    营销调研:marketing research
产品策略:product strategie                  产品组合:product mix    
营销观念:the marketing  concept             消费者市场consumer market
顾客满意:customer satisfaction               顾客总价值:total customer value               
顾客总成本:total customer value              营销环境:marketing environment
营销信息系统:marketing information syste
市场细分策略:market segmentation startegie                   
目标市场策略:market tageting strategie     
市场定位策略market positioning strategie                      
产品市场寿命周期;the product life cycle         
销售观念:the selling/sales concept  
社会营销观念:the societal marketing concept                   
宏观营销环境:macro-marketing environment    
消费者行为模式:model of consumer behavior                  
价值,成本和满意 :value,cost,andsatisfaction  
交换和交易exchange and transaction             
营销者和预期顾客 :marketers and prospect                   
市场营销观念:marketing management philosophy