Beijing Olympics Games officially kicked off, and will last 16 days with competitions and communications for everyone from everywhere, in Beijing.

This midnight, former gymnast and Founder of Li-Ning company, Li Ning lifted into mid-air with wires after he received the Olympic flame, "ran" along the 500-meter-long brim of the Bird's Nest to reach the gigantic cauldron, which he ignited using the flame from his torch. while, a large screen that mimicked an unrolling scroll that showed footage from the Torch Relay served as Li's track.

Who wins the sports labels marketing competetion? Not official sponsor adidas, Nike and Anta.

Undoubtedly, It's Li-Ning!

真是双赢呵！！咱自己的民族品牌，就是要好好宣传！！