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编辑: DamnDigital(转载请注明来自damndigital.com, 尊重我们的努力)
最近一段时间特别关注了一下纯Html的网站,发现越来越多的品牌已经不再一味追求flash的动态效果.他们已经对那些让人眼花缭乱的效果有了心理和视觉疲劳了,其实对于广告的宗旨原本就是最易懂最简洁的表达诉求.damndigital.com
所以不管flash也好,html也好,最初的创意方向,和最后的执行阶段,并不冲突.大家可以看看,下面的这些网站,放在国内大部分可能就会用flash去完成.但是他们却用更高效和更兼容,对设备要求低的HTML去完成,而且产生的视觉感受和用户体验反而更加完美.(我这里把HTML5归在HTML里面)
大家可以很明显的看到,这种做法大部分是依赖于过硬的设计功底,完美的摄影,严谨的信息设计,图形能力,最后才是最新技术的应用.)damndigital.com
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