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英国航空公司全新 Club World
公务客舱
申城展露风姿
British Airways Showcases New
Club World in Shanghai
Edit: Gigi
A revolutionary new standard of
business class travel arrives in Shanghai today, as British Airways
unveils its new Club World cabin to customers and the public at the
Westgate Mall in downtown Shanghai.
The new Club World, which will
be available between Beijing/Shanghai and London
in 2008 is on public display at the Hall of
Westgate Mall from Thursday 29 November until Sunday 2 December
2007. From concept to design to implementation, British Airways has
remained true to its premise of ‘designed around you’. Every
element of the new Club World experience takes into account the
requirements of the modern premium traveller, offering passengers
unprecedented levels of comfort, privacy, flexibility and
technology. Visitors to the mall can experience
for themselves the latest in business class luxury as they explore
the new Club World cabin display, and what’s more, they can enter
an on-stand prize draw to win two return Club World tickets from
Shanghai to London.
Since the introduction of
fully-flat business class beds in 2000, British Airways continues
to lead the way as a pioneer in redefining industry standards. With
this £100 million (approximately RMB 1.57
billion) investment, the ‘designed around you’ new Club World
experience anticipates passengers’ every need pre-flight, onboard
and after landing.
As well as increasing the width
of its six-feet long fully-flat beds by 25 per cent, British
Airways has introduced a new unique zero gravity ‘z’ bed position
that supports the knees and back in a highly ergonomic seated
recline, and which also extends the seat to six-foot-six inches –
all designed to ensure customers achieve a feeling of complete
relaxation, rest and well-being whether sleeping, snoozing or
watching movies.
Electronically-operated privacy
screens using Lumisty technology assure privacy to sleep, work or
enjoy the upgraded Club World entertainment system. Customers can
choose from more than 100 movie and TV channels, 70 CDs and 20
games through the cutting edge audio-video-on-demand system, which
offers customers ultimate control over what to watch and when. No
more worrying about the trying to locate the remote control, all
this is accessible through an interactive touch-screen
panel.
Those who fancy a midnight
snack in-between meals can indulge themselves whenever they please
in the new on-board Club Kitchen, which offers a wide range of food
and beverage choices that are available whenever temptation
strikes.
“In line with the growing
importance of the China market in the global economy, the
popularity of our Beijing and Shanghai to London Heathrow routes
has been soaring in recent years. We are confident with the new
Club World we’ll be even more appealing for customers in this
strategic market,” said Sara Janine Thorley, British Airways
Manager, China.
“We are also seeing increasing
numbers of leisure travellers opting to upgrade to Club World and
enjoy the feeling of five-star pampering and luxury in their
personal time.” she continued. “As such, the entire new Club
World concept is designed around you, the customer, however you
choose to use it - and the product and service provided is second
to none.”
The cabin re-design means an
additional 434 Club World seats will be flying, a capacity increase
of eight per cent across the fleet. When completed, British Airways
will fly even more business class beds around the world than any
other airline.
Passengers travelling on
British Airways to London via Hong Kong can already enjoy the new
Club World on all flights. Whether flying from Shanghai, Beijing or
Hong Kong passengers can reserve their favourite Club World seat at
time of booking or up to 24 hours in advance via ba.com, and print
off their boarding card to save time at the airport.
Furthermore, Club World
passengers can check-in 3 pieces of luggage up to 23 kilos each, as
well as golf clubs or skis for free.
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