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Roles Exchanged, Passion Inexhaustible Rauf Malik, General Manager of th

(2007-11-06 15:20:08)
 

http://www.grandhotels.com.cn/eWebEditor_V280_Free_sp1/UploadFile/2007112181914153.jpgExchanged, Passion Inexhaustible Rauf Malik, General Manager of th" TITLE="Roles Exchanged, Passion Inexhaustible Rauf Malik, General Manager of th" />

 

Roles Exchanged, Passion Inexhaustible
Rauf Malik, General Manager of the Renaissance Yangtze Shanghai Hotel
Interviews Cherry Li, Editor-in-Chief of Grand Hotels
角色转换,激情依然
上海扬子江万丽大酒店总经理马立祺专访《大酒店》主编李嬿
 
Interview: Rauf Malik     Story: Clara / Yan / Cherry Li    Photo: Olive Zhu
Venue: Presidential Suite, Renaissance Yangtze Shanghai Hotel
 
  
As a publication targeting luxury hotel consumers, Grand Hotels magazine has interviewed a good many hotel general managers in the hope that readers can have a better understanding of their interested hotels. A substantial dialogue, as a rule, always features an eloquent interviewee, who invariably has a great sense of humor, and a capable interviewer, Ms. Cherry Li in this case, who plays a decisive behind-the-scene role. It is known to all that our Editor-in-Chief has devoted wholeheartedly to the interviews, every one of which is the fruit of her painstaking labor. This time, however, the interviewer and the interviewed switched roles in a dialogue inspired by Mr. Rauf Malik, the innovative commander of the Renaissance Yangtze Shanghai Hotel who always comes up with new ideas. Having been interviewed by Cherry for more than once, Mr. Malik took the stance of an average reader and brought to us an inspirational dialogue in the hope that we could learn more of the woman behind the successful Grand Hotels interviews.
 
Rauf Malik (Rauf): Having been in Shanghai for two years, I witnessed your growth from a dozen-page booklet to a well-bound magazine of more than a hundred pages. Grand Hotels has become a high quality magazine, and many luxury hotels are now advertising in it. How do you accomplish it?
Cherry Li (Cherry): Quality is my life. As an old hotel employee for many years, I have a deep love toward hotel people and hotel culture, and would like to work with the hospitality industry for the rest of my life. Grand Hotels offers a platform for luxury hotels to show themselves to consumers. It fills me with joy and passion, not as the service agent of certain hotel, but the representative of all luxury hotels.
 
Rauf: You’ve just mentioned that Grand Hotels represents all the luxury hotels. Which criteria do you usually follow when selecting materials?
Cherry: First of all, I would like to express my gratitude to hotel executives like you. Without your support and cooperation, we couldn’t have serviced our readers with the latest hotel news and information. It is the capable people we seek to work with; otherwise we cannot develop quickly and smoothly. We hope to cover in each issue hotels of various characteristics and located in different areas so that our magazine can satisfy consumers of all types. I select materials from the perspective of a reader rather than that of its chief editor.
 
Rauf: You have successfully interviewed a good number of hotel general managers. How to make sure that you can do a perfect job?
Cherry: I would have a thorough understanding of the interviewee beforehand, making myself like him/her and taking him/her as a friend. In the mean time, I would also consult some loyal readers, to see what questions a consumer would like to ask. In short, I would make ample preparations and devote myself to the interview, in which I’d strive to shorten the distance with the interviewed, to build a mutual trust so that it can move forward in an easy and relaxed atmosphere. I enjoy the process enormously.
 
Rauf: I think you have done a great job and I just can’t wait to read the next issue. You must have a good team, right?
Cherry: Thank you very much. We’ll work harder in the future. I feel very lucky to have such a good team who has supported me not a little, and the readers have done the same, too. For example, our loyal reader Randy, a sourcing expert, has spent his leisure time in trying various hotel restaurants, at his own cost! He would then write down how he feels about the dining experience after each meal, and send it to us. What he has been doing prompted us to start a special column—Randy’s Mailbox—this April. It is now one of our most popular columns.
 
Rauf: It’s been two years since your first publication, and the magazine must have experienced numerous changes during the period. I am curious about what plans and actions you, Editor-in-Chief of Grand Hotels, have made for yourself for the years to come?
Cherry: I never stop learning. I love reading Cosmo, a well-known fashion magazine, and hope Grand Hotels could be the Cosmo in the hospitality industry some day—authoritative, representative and international. And I am working strenuously with my team to achieve the goal.
 
Rauf: I believe you’ll accomplish it. I often showed Grand Hotels to my guests, and many of them were so impressed that they would like to know if this fine magazine was available in, say, the New York City? And I always assured them, it’ll soon hit New York. Now, tell us, how do you foresee the development of China’s hotel industry, given the influx of international branded hotels in Shanghai and Beijing?
Cherry: You can see the growth of a city and a country in the development of the hotels. In the future, a growing number of deluxe hotels will launch not only major cities like Shanghai, Beijing and Guangzhou, but also second- and third-tier Chinese cities, and this is instrumental in balancing the quality and quantity of lodging properties. Only when a city is in constant progress can the demand for hotels increase, and the hospitality trade will accordingly grow bigger and stronger.
 
Rauf: Who has had the biggest impact on you?
Cherry: This question touched my heart. I often wonder what I would be like if I haven’t met Mr. Richard Hodges who brought me to the center of the hotel arena in the first place and gave me enough room to play my ability to the full; Mr. Stephen C.T. Hsu who set an example for me that getting along with people well paved the way for one’s success; Mr. Philippe Caretti whose eagerness to “win” has impressed me all along; and you, Mr. Rauf Malik who is now sitting face to face with me. All of you have helped me greatly. You are the one who give us support and drive us forward. You bring me to the realization that a good commander is the soul of a hotel. By making the best of everything, you have achieved satisfactory results, and won the heart of your guests, partners and associates.
 
Rauf: Thank you for what you have just said about me, Cherry. Now that Grand Hotels has accomplished something, what do you think you should do in the next stage? As the Editor-in-Chief, what plans do you have for the following two years?
Cherry: As the Editor-in-Chief, I should, firstly, be responsible for the readers. Our magazine will introduce more practical, detailed information rather than bland generalities. Secondly, I should be responsible for the shareholders. I have the responsibility to maximize performance, expand the reader base and attract more advertising clients. Thirdly, I should be responsible for the hotels, improving the quality of our magazine so it can better reflect the quality of luxury hotels. Next year is a crucial year for Grand Hotels. Till this year, our reader base have mainly comprised big enterprises—VIP customers of luxury hotels, hotel partners and corporations which have certain link with the hospitality industry. The newest addition to our reader base, after Grand Hotels hits newsstands in Shanghai and Beijing next year, is the average readers in the two cities, where people’s qualities and their demand for refined lifestyle and human-oriented service make them the target reader of Grand Hotels who has been promoting the two factors. Hopefully more people can have a closer understanding of hotels and get to love them.
 
From Cherry Li after the interview:
Seated in the Presidential Suite of the Renaissance Yangtze Shanghai Hotel, I watched the service team busying themselves with the room arrangements, their whole mind concentrated on what they were doing at the moment. The lovely fruit lantern was made by the Chinese Executive Chef Wong Cheung Kan himself. On the tea table there were five small cakes, each bearing a letter to form my name, Cherry. A big poster showing the covers of our past issues attracted my attention, and the title says, “Growing with Grand Hotels”. It was so touching. Everything looked familiar, with the only exception that I was the one to be interviewed this time. Was it another surprise prepared by the incredible general manager Mr. Rauf Malik whose creativity I so admired? His attentiveness in dealing with the media leads us to the conclusion that the general manager must take good care of his guests, and we have every reason to believe that it is the spirit to service that helps Mr. Malik and his hotel to achieve success. The interview was over, I wrote down on the poster my blessings to the Renaissance Yangtze Shanghai Hotel and its commander, just as the Grand Hotels interviewees would be asked to write something on our Comment Book. Mr. Malik, you and your hotel will always have my blessings. This unusual interview is sure to live in my memory FOR EVER AND EVER.
 
 
    《大酒店》作为一本为高星级酒店消费者打造的杂志,曾经对话过许多星级酒店的总经理,让读者由此对他们所选择的酒店更为熟悉和了解。当然,除了总经理们的风趣幽默外,每一次高质量的谈话总不能缺少另一位主角,她常常只是作为采访者的身份隐藏在幕后,但每个人都知道那些访谈凝聚着她的心血和努力,她就是《大酒店》的主编李嬿小姐。在众多的被采访者中,有一位总经理别出心裁地想到了要调换身份地来采访李嬿,这个总是能冒出许多新点子的人就是上海扬子江万丽大酒店的总经理马立祺先生,他希望能从读者的角度出发,让更多《大酒店》的读者能够对主编有所了解。以下就是他们二人的充满新意和激情的对话。
 
     马立祺先生:我来到上海已经两年了,在这段时间里,我见证了你们的杂志从最初的几十页到如今的一百多页,其中还穿插了不少星级酒店的商业广告,并且杂志本身也具有相当高的品质,你们是怎么做到的呢?
 
     李嬿小姐:品质是我的生命。我曾经从事酒店业很长时间,深爱着酒店人,酒店文化,我希望可以终身从事和酒店相关的事业。从另一个角度讲,我们的杂志是众多星级酒店向消费者展示自身特点的一个平台,不是为一家酒店服务,而是作为所有高星级酒店的代表,这对我来说是充满惊喜和激情的。
 
     马立祺:你提到你代表的是所有高星级酒店,那是如何在这些酒店信息中作权衡的呢?
 
     李嬿:首先感谢像您这样的酒店管理层们,给了我们杂志很大的支持和配合,使我们经常得到最新最快的酒店发展信息来服务于我们的读者。我们必须和有才能的人合作,否则就不能很好地发展。我们希望在每期杂志上有不同个性,不同特点,不同区域的酒店内容来满足各类消费者的需求。我是从读者的角度而不是从主编的角度去决定版面内容的。
 
     马立祺:你采访了那么多的酒店的总经理,每次是怎样做到尽善尽美的?
 
     李嬿:在我采访之前,必须对每一个被采访者有一个详细的了解,我让自己喜欢他/她,从心里把他/她当成朋友。同时,我会和一些忠实读者沟通,看从消费者角度,他们想提些什么问题。因此,对于每一次的采访,我必须做足功夫,采访时全情投入,消除与被采访者的距离感,在互信而又轻松的气氛中完成每次的工作。我享受这个过程。
 
     马立祺:我认为你们杂志办得非常好,每期我都迫不及待的想看到,你一定有一个不错的团队吧?
 
     李嬿:非常感谢您的赞美,我们会更加努力的。说到团队,我认为我是非常幸运的,因为不论是我的工作团队还是我们杂志的读者,都给了我莫大的支持。比如我们的忠实读者兰迪,他的本职工作是公司采购,他在业余时间自费光顾酒店餐厅,并把用餐体验一次次寄给我们。感动之余,我们从四月开始为他开了专栏 - 兰迪信箱,现在已经成为最受欢迎的一个栏目。
 
     马立祺:《大酒店》从创刊至今已经两年了,这两年里你们经历了无数的变化。我想知道你作为一本杂志的主编,在今后的几年会有怎样的举措和计划呢?
 
     李嬿:我总在学习,永不停止。我经常研究《时尚》杂志,她代表着服饰类奢侈品牌,并且在消费者中家喻户晓。我希望《大酒店》能够有朝一日成为酒店业的《时尚》,具有权威性和代表性,并在不远的将来成为一本国际化的杂志。而我和我的团队,正在为此目标而做着不懈的努力。
 
      马立祺:我相信你。我经常向我们的客人赠送《大酒店》杂志,他们中的许多人在看到杂志时都由衷地发出感叹,这真是本精致的杂志,在纽约能买到么?我总是告诉他们,你们很快就能在纽约看到它了。如今越来越多的酒店纷纷进驻上海,北京,我很想知道你是如何看待酒店行业在中国的发展趋势。
 
     李嬿:酒店反映着城市和国家的发展。不仅上海、北京和广州,今后也会有更多的高星级酒店在二线及三线城市落户,这对于平衡酒店的质量及数量起到了非常大的作用。只有城市不断地进步,酒店业才可能壮大,当然与此相对应的,对酒店的需求也会越来越大。
 
     马立祺:能谈谈一路走来,对你影响最大的人么?
 
     李嬿:这个问题触动了我的内心深处。我常常感慨万分,如果不是这些帮助过我的人,今天的我会是怎么样的?Mr. Richard Hodges, 第一个把我真正推向酒店舞台的中心,并让我尽情演绎;徐锦祉先生,以自身的人格魅力教会了我做人才是成功的基础;Mr. Philippe Caretti,永远充满“赢”的激情并无时无刻感染着我。还有坐在我面前的你Mr. Rauf Malik,你是推动我们杂志不断进步的支持者,你让我明白了一个好的总经理是酒店的灵魂,可以把一切处理地尽善尽美,你赢得的不仅是一份满意的业绩,更是酒店客人,合作方,同事的感情和心。
 
     马立祺:谢谢你的认可,Cherry。如今《大酒店》已经取得了一定的成绩,那么你作为主编,有那些事你认是为你必须要去做的呢?另外,在接下来的两年里面,你对于《大酒店》又是如何进行规划的呢?
 
     李嬿:作为主编,首先,我必须对读者负责。我们的杂志会刊登更多有效的信息,而不是泛泛而谈的东西。第二,我要对我们的股东们负责,我必须要创造出更好的业绩,使我们的读者群日益扩大,并吸引更多的广告客户。第三,我要对酒店负责,我希望我们能真正、合格地代表高星级酒店的品质,把杂志做到最好。明年对我们杂志而言是至关重要的,因为在上海、北京各个书报亭中都能看到《大酒店》的身影,这表明了我们真正成为了一个大众媒体。今年我们的读者重点是各大公司,其中包括各大酒店的VIP、合作方或与酒店有关的大公司。而明年,他们仍将是我们的主要服务对象,同时我们也不会忘了那些希望在书报亭中购买到《大酒店》的读者们。因为上海和北京这两个城市的居住人群素质和需求与我们杂志所倡导的精致生活、人性化的服务是相符合的,我们希望越来越多的人了解酒店,走近酒店并爱上酒店!
 
李嬿的采访后感受
     熟悉的扬子江万丽大酒店的总统套房内,还是同样的场景,厨师和服务生忙碌地布置着现场,满脸专注。而我,却坐在了被采访者的位置。又是一个意外的惊喜,这个酒店的总经理马立祺先生的创意总让我感到由衷的佩服。中餐厅厨师长黄长根亲手做的水果灯笼别致无比;桌上的五块小蛋糕上一个个排着被采访者的名字:CHERRY。一个大海报上印着《大酒店》各期的封面,而让我感动的是它的标题:“GROWING WITH GRAND HOTELS” - 和《大酒店》一起成长。马立祺总经理对媒体如此用心,他对酒店客人的照顾是显而易见了,有理由相信这种精神决定了他和他酒店的成功。 采访结束后,像我们每次让被采访者在留言本上留言那样,我也在大海报上留下了对马立祺总经理和扬子江万丽大酒店的祝福,我会永远祝福他们并永远记住这次不同寻常的采访!

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