http://www.grandhotels.com.cn/eWebEditor_V280_Free_sp1/UploadFile/2007112181914153.jpgExchanged,
Roles Exchanged, Passion Inexhaustible
Rauf Malik, General Manager of the
Renaissance Yangtze Shanghai Hotel
Interviews Cherry Li, Editor-in-Chief of
Grand Hotels
角色转换,激情依然
上海扬子江万丽大酒店总经理马立祺专访《大酒店》主编李嬿
Interview: Rauf
Malik
Story: Clara / Yan / Cherry
Li Photo:
Olive Zhu
Venue: Presidential Suite, Renaissance Yangtze
Shanghai Hotel
As a publication targeting luxury hotel
consumers, Grand Hotels magazine has interviewed a good many hotel
general managers in the hope that readers can have a better
understanding of their interested hotels. A substantial dialogue,
as a rule, always features an eloquent interviewee, who invariably
has a great sense of humor, and a capable interviewer, Ms. Cherry
Li in this case, who plays a decisive behind-the-scene role. It is
known to all that our Editor-in-Chief has devoted wholeheartedly to
the interviews, every one of which is the fruit of her painstaking
labor. This time, however, the interviewer and the interviewed
switched roles in a dialogue inspired by Mr. Rauf Malik, the
innovative commander of the Renaissance Yangtze Shanghai Hotel who
always comes up with new ideas. Having been interviewed by Cherry
for more than once, Mr. Malik took the stance of an average reader
and brought to us an inspirational dialogue in the hope that we
could learn more of the woman behind the successful Grand Hotels
interviews.
Rauf Malik (Rauf): Having been in Shanghai
for two years, I witnessed your growth from a dozen-page booklet to
a well-bound magazine of more than a hundred pages. Grand Hotels
has become a high quality magazine, and many luxury hotels are now
advertising in it. How do you accomplish it?
Cherry Li (Cherry): Quality is my life.
As an old hotel employee for many years, I have a deep love toward
hotel people and hotel culture, and would like to work with the
hospitality industry for the rest of my life. Grand Hotels offers a
platform for luxury hotels to show themselves to consumers. It
fills me with joy and passion, not as the service agent of certain
hotel, but the representative of all luxury hotels.
Rauf: You’ve just mentioned that Grand
Hotels represents all the luxury hotels. Which criteria do you
usually follow when selecting materials?
Cherry: First of all, I would like to
express my gratitude to hotel executives like you. Without your
support and cooperation, we couldn’t have serviced our readers
with the latest hotel news and information. It is the capable
people we seek to work with; otherwise we cannot develop quickly
and smoothly. We hope to cover in each issue hotels of various
characteristics and located in different areas so that our magazine
can satisfy consumers of all types. I select materials from the
perspective of a reader rather than that of its chief editor.
Rauf: You have successfully interviewed a
good number of hotel general managers. How to make sure that you
can do a perfect job?
Cherry: I would have a thorough
understanding of the interviewee beforehand, making myself like
him/her and taking him/her as a friend. In the mean time, I would
also consult some loyal readers, to see what questions a consumer
would like to ask. In short, I would make ample preparations and
devote myself to the interview, in which I’d strive to shorten the
distance with the interviewed, to build a mutual trust so that it
can move forward in an easy and relaxed atmosphere. I enjoy the
process enormously.
Rauf: I think you have done a great job and
I just can’t wait to read the next issue. You must have a good
team, right?
Cherry: Thank you very much. We’ll
work harder in the future. I feel very lucky to have such a good
team who has supported me not a little, and the readers have done
the same, too. For example, our loyal reader Randy, a sourcing
expert, has spent his leisure time in trying various hotel
restaurants, at his own cost! He would then write down how he feels
about the dining experience after each meal, and send it to us.
What he has been doing prompted us to start a special
column—Randy’s Mailbox—this April. It is now one of our most
popular columns.
Rauf: It’s been two years since your first
publication, and the magazine must have experienced numerous
changes during the period. I am curious about what plans and
actions you, Editor-in-Chief of Grand Hotels, have made for
yourself for the years to come?
Cherry: I never stop learning. I love
reading Cosmo, a well-known fashion magazine, and hope Grand Hotels
could be the Cosmo in the hospitality industry some
day—authoritative, representative and international. And I am
working strenuously with my team to achieve the goal.
Rauf: I believe you’ll accomplish it. I
often showed Grand Hotels to my guests, and many of them were so
impressed that they would like to know if this fine magazine was
available in, say, the New York City? And I always assured them,
it’ll soon hit New York. Now, tell us, how do you foresee the
development of China’s hotel industry, given the influx of
international branded hotels in Shanghai and Beijing?
Cherry: You can see the growth of a
city and a country in the development of the hotels. In the future,
a growing number of deluxe hotels will launch not only major cities
like Shanghai, Beijing and Guangzhou, but also second- and
third-tier Chinese cities, and this is instrumental in balancing
the quality and quantity of lodging properties. Only when a city is
in constant progress can the demand for hotels increase, and the
hospitality trade will accordingly grow bigger and stronger.
Rauf: Who has had the biggest impact on
you?
Cherry: This question touched my heart.
I often wonder what I would be like if I haven’t met Mr. Richard
Hodges who brought me to the center of the hotel arena in the first
place and gave me enough room to play my ability to the full; Mr.
Stephen C.T. Hsu who set an example for me that getting along with
people well paved the way for one’s success; Mr. Philippe Caretti
whose eagerness to “win” has impressed me all along; and you, Mr.
Rauf Malik who is now sitting face to face with me. All of you have
helped me greatly. You are the one who give us support and drive us
forward. You bring me to the realization that a good
commander is the soul of a hotel. By making the best of everything,
you have achieved satisfactory results, and won the heart of your
guests, partners and associates.
Rauf: Thank you for what you
have just said about me, Cherry. Now that Grand Hotels has
accomplished something, what do you think you should do in the next
stage? As the Editor-in-Chief, what plans do you have for the
following two years?
Cherry: As the
Editor-in-Chief, I should, firstly, be responsible for the readers.
Our magazine will introduce more practical, detailed information
rather than bland generalities. Secondly, I should be responsible
for the shareholders. I have the responsibility to maximize
performance, expand the reader base and attract more advertising
clients. Thirdly, I should be responsible for the hotels, improving
the quality of our magazine so it can better reflect the quality of
luxury hotels. Next year is a crucial year for Grand Hotels. Till
this year, our reader base have mainly comprised big
enterprises—VIP customers of luxury hotels, hotel partners and
corporations which have certain link with the hospitality industry.
The newest addition to our reader base, after Grand Hotels hits
newsstands in Shanghai and Beijing next year, is the average
readers in the two cities, where people’s qualities and their
demand for refined lifestyle and human-oriented service make them
the target reader of Grand Hotels who has been promoting the two
factors. Hopefully more people can have a closer understanding of
hotels and get to love them.
From Cherry Li after the
interview:
Seated in the Presidential
Suite of the Renaissance Yangtze Shanghai Hotel, I watched the
service team busying themselves with the room arrangements, their
whole mind concentrated on what they were doing at the moment. The
lovely fruit lantern was made by the Chinese Executive Chef Wong
Cheung Kan himself. On the tea table there were five small cakes,
each bearing a letter to form my name, Cherry. A big poster showing
the covers of our past issues attracted my attention, and the title
says, “Growing with Grand Hotels”. It was so touching. Everything
looked familiar, with the only exception that I was the one to be
interviewed this time. Was it another surprise prepared by the
incredible general manager Mr. Rauf Malik whose creativity I so
admired? His attentiveness in dealing with the media leads us to
the conclusion that the general manager must take good care of his
guests, and we have every reason to believe that it is the spirit
to service that helps Mr. Malik and his hotel to achieve success.
The interview was over, I wrote down on the poster my blessings to
the Renaissance Yangtze Shanghai Hotel and its commander, just as
the Grand Hotels interviewees would be asked to write something on
our Comment Book. Mr. Malik, you and your hotel will always have my
blessings. This unusual interview is sure to live in my memory FOR
EVER AND EVER.
李嬿的采访后感受