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GOOGLE测试在线付费系统比拼EBAY!

(2006-06-16 10:43:34)
分类: IT


GOOGLE测试在线付费系统

互联网搜索领袖GOOGLE正在测试一个网络付费系统。这个系统的目标是为了提高在线交易的速度。它和现在流行的网络交易巨头EBAY的paypal支付系统没有相似之处。google的总裁在星期四的说道。

分析家正在猜测GOOGLE会不会与PAYPAL直接竞争,利用它的新服务“GBUY”去抢占商业交易的市场。

GOOGLE的系统是旨在为消费者和商家之间(b2c)完成快速交易。一个试用版很快面世,GOOGLE总裁EricSchmidt透露。

“这个系统和PAYPAL一点也不相同。”当在纽约一家商业杂志主办的会议上被问道关于GBUY的问题时,EricSchmidt这样回答。

“对于我们来说,进入一个有人引领的行业是毫无意义的”,他说,“我们只是想解决在付费领域出现的一些新的问题。”

他说这个系统的目标受众是广告商而非普通的消费者,但是他并没有进一步说明这个系统和PAYPAL的区别之处。

在谈论到GOOGLE的系统和PAYPAL有什么不同之处时,RBC资本市场的分析家Jordan Rohan,这样说道:"GOOGLE管理部门已经不再讨论技术上的细节,一个从商家到消费者(b2c)的支付系统,就快走到我们身边。”

在上周的一个调查报考里面,Rohan这样写到,GOOGLE很有可能在这个月里实施这项服务,并且提到,GOOGLE没有理由不进入C2C支付市场,像PAYPAL支付系统那样。

GOOGLE在测试阶段不会对商家收费,但是一段时间以后有可能会收取交易额的2%作为服务费用。Rohan 在报告里写道。

提到获取在这个平台上的关键商家的需要时,他说,你必须先瞄准广告商。因为他们知道怎么可以让一个购买系统对消费者有吸引力。

对于进一步的评论,GOOGLE管理人士还不能即联系不上。


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原文:

Google tests online payment system

Published: June 15, 2006, 4:02 PM PDT

Internet search leader Google is testing a system that aims to speed purchases online but bears no resemblance to the popular PayPal payments service of Web auctioneer eBay, Google's chief executive said Thursday.

Analysts have speculated whether Google would enter into direct competition with PayPal, dubbing its potential new service "GBuy" to capture commercial transaction data.

Google's system aims to allow quicker purchases by a consumer from a marketer, and a beta version is expected soon, said Google CEO Eric Schmidt.

"It's not like PayPal at all," Schmidt said when asked about GBuy during a New York meeting hosted by Conde Nast's Portfolio business magazine.

"It makes no sense for us to go into businesses that are occupied by existing leaders," he said. "We want to solve new problems in the payments space."

He said the system is targeted at advertisers and not general consumers, but did not elaborate further on how it differs from PayPal.

"Google management is getting off on a technicality" in saying its purchasing system differs from PayPal, said RBC Capital Markets analyst Jordan Rohan. "A merchant-to-consumer payments system, that's close enough."

In a research note last week, Rohan wrote that Google was likely to launch such a service by the end of the month, saying there was no reason it could not expand to consumer-to-consumer transactions like many PayPal payments.

Google would not charge merchants for the service during the beta phase, but could be expected to take fees of up to 2 percent after some period of time, Rohan wrote.

"You have to target the advertisers first," he said, referring to the need to get a critical mass of merchants on board to make a purchasing system attractive to consumers.

Google executives could not immediately be reached for further comment.

Story Copyright ?2006 Reuters LimitedAll rights reserved.

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