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新款劳斯莱斯古斯特:追求美学和多样化用途

(2020-08-05 17:12:41)
标签:

劳斯莱斯

古斯特

豪华汽车

分类: 车展的映像

即将推出的劳斯莱斯古斯特旨在追求纯粹的美学和多样化用途新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

新款劳斯莱斯古斯特:追求美学和多样化用途

2020年8月4日, 12:25 UTC
作者:奥雷尔·尼古列斯库
获得长达十年的美誉与称赞后,今秋,第一代劳斯莱斯古斯特即将为继任者让路。III 古斯特是该品牌一百一十六年历史中最畅销的产品。新的古斯特沿用幻影八和库利南SUV的平台,劳斯莱斯,一路走来到了很多宝贵的经验
Homework——这就是古德伍德总部所要的。一切开始于六年多前(当时汽车制造商正准备推出古斯特系列II升级版设计师工程师工匠师们和公司所谓的"豪华情报专家"的特殊组合
团队的任务是建造新的古斯特,他们首先开始研究购买了较小的豪华轿车客户新的习惯,兴趣和不断变化的口味。公司决定分享这些见解,作为其四部分迷你系列的一部分,致力于提前揭示古斯特的运动
例如,劳斯莱斯设计师亨利·克洛克(Henry Cloke)表示,公司必须改变新一代的理念,以消除不必要的、华丽的"招式",而不是专注于他们内部所谓的"后奢华"美学战略。从古斯特和库利南的最佳线索推断,期待一些极简主义的外观造型同时也削减了过度的奢华
接下来是该品牌产品管理部门的斯蒂芬·芬奇,他解释道,公司发现了一组全新的客户,这些客户之所以被品牌吸引,主要是因为客户购买第一辆古斯特。例如,美国车主——即使是那些选择轴距车型的人——大多想自己开车,而不是有专职司机。
另一方面,在亚洲,技术和品牌对细节的知名关注是最重要的。客户将在工作日将古斯特用于商业目的,并在非工作时间用于个人享受。因此,公司深知需要满足高度多样化的用例场景。

Upcoming Rolls-Royce Ghost Is Aiming for Pure Aesthetics and Diverse Use

4 Aug 2020, 12:25 UTC · 

by Aurel Niculescu

After concluding its decade-long stint, the first-generation Rolls-Royce Ghost is making way for its successor this very fall. The latter has its work cut out – the Series I and II Ghost was the best-selling product in the brand’s entire 116-years history. Chances are its success will be renewed – the new Ghost is set to follow in the platform footsteps of the Phantom VIII and Cullinan SUV, and Rolls tells us it has learned a lot of valuable lessons along the way.

Homework – this is what has been going on at the Goodwood headquarters. Everything started more than six years ago (back then the automaker was just about ready to introduce the Ghost Series II facelift) with a special assembly of designers, engineers, craftspeople and what the company calls “luxury intelligence specialists.” 
The team was tasked with the creation of the new Ghost and they first proceeded with learning the new habits, interests and evolving taste patterns of the clients that bought the smaller limousine. The company has decided to share these insights as part of its four-part miniseries dedicate to the pre-reveal campaign of the Ghost. 
For example, Rolls-Royce Designer Henry Cloke says the company had to alter its philosophy for the new generation to eliminate unnecessary and flashy “gimmicks,” instead focusing on what they internally call as the “Post Opulence” aesthetic strategy. Extrapolating, we can expect some minimalist exterior styling taking only the best cues from the Phantom and Cullinan – while also cutting out the excesses. 
Next up comes Stephen Finch from the brand’s product management department, who explains the company discovered an entirely new set of clients that were attracted to the brand primarily because of the first Ghost. For example, in the U.S. owners – even those who selected the Extended Wheelbase model – mostly wanted to drive the car by themselves instead of having a chauffeur. 
In Asia, on the other hand, on-board technology and the brand’s renowned attention to detail were most important. Clients would use the Ghost for business purposes during the working days and for personal enjoyment in the off-hours. Thus, the company understands it needs to cater for a high diversity of use-case scenarios. 

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